Monocle launch Spain’s definitive guide for 2013; Spain 100
Last night Tyler Brúlé, Editor in Chief of Monocle and Enrique Ruiz de Lera, Director of the Spanish Tourist Board hosted a party at the Monocle headquarters to launch new guide, Spain 100.
The definitive guide was created by Monocle’s travel experts and details the 100 top places to visit, eat at and experience in Spain. The top picks range from visiting the Temple of Diana in Merida to riding wooden bikes through the Basque region and a tapas crawl in Seville, among other exciting projects. The Spain 100 were carefully chosen by Monocle on a year long expedition through Spain uncovering the latest trends and interviewing the personalities spearheading them. They also came home with a lifetime supply of jamon.
The guide is a part of Spain’s third annual partnership with Monocle, as the publication and destination have a natural chemistry. Every element of the launch party celebrated Spain with Spanish wine and delicacies from the award winning restaurant, Iberica.
Brúlé declared his passion for the country saying, "I love Spain, I love Japan, and that's it! " For Brúlé it’s the virtues of winter sun which make Spain such a fantastic destination, recounting a conversation with "the godfather of branding" Wally Ollins who will spend his Christmas holidays this year in the Canaries.
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