SPAIN ACHIEVES RECORD VISITOR NUMBERS IN AUGUST 2014
- In August 2014, Spain welcomed record visitor numbers, exceeding 9 million visitors for the first time in history with 9.1 million international arrivals
- In August, visitor numbers were up 8.8% year on year, while tourism expenditure grew by 8.7%, with a total spend of €9.1 billion
- Between January and August 2014, Spain saw a 7.3% increase in visitors when compared to 2013, with over 45.4 million international visitors
- The total tourism expenditure from January 2014 to the end of August 2014 has grown by 7.4% year on year to €43.5 billion
- The UK continues to be Spain’s strongest market for inbound tourism and expenditure, accounting for almost 23.6% of all international visits in August (+9.4%) and almost 23% of the total spend
- UK visitor expenditure experienced a 7.6% rise between January and August 2014, totalling €8.9 billion and accounting for 20.4% of the total tourism spend
During August 2014, Spain welcomed more than 2.1 million UK visitors, making the UK the largest international tourism market to the country and representing 23.6% of all international tourists. The monthly figure represented a year on year increase of 5.8%.
In August 2014, France was the second strongest inbound tourism market to Spain, reaching 2 million visitors in a single month for the first time, and accounting for 17% of all international visitors, a 9.4% year on year increase.
In terms of tourism expenditure in Spain, August 2014 saw a total spend of €9 billion, up 8.7% year on year. The UK accounted for the largest part (22.9%), followed by Germany (14.1%) and France (14%).
Cumulatively since January 2014, Spain has welcomed over 45.4 million international tourists, a rise of 7.3% year on year, including over 10.5 million UK visitors (+5.6%). Tourism expenditure in Spain from January 2014 to the end of August 2014 has also grown by 8.7% to €43.5 billion, with the UK accounting for 23.3% (+5.6%), followed by France (16.8%) and Germany (15.7%).
During August 2014, all Spanish regions saw yearly increases in terms of international visitor numbers, with Madrid and the Canary Islands recording the biggest year on year increase (+19.1% and 12.4% respectively).
In August 2014, Catalonia received the highest number of international visitors (2.4 million), a year on year increase of 7.5%, helped by an increase in French and Italian arrivals. Expenditure in the region also saw a large increase of 6.8%, with a total spend of almost €2.2 billion (representing 24.7% of the total).
Cumulatively from January until the end of August 2014, Catalonia welcomed 11.6 million visitors (+5.6%), representing 23.9% of total international visits. With a total tourism spend of €10.4 billion (+5.6%), Catalonia accounted for 23.9% of Spain’s total tourism expenditure between January and August.
The Balearic Islands received the second highest number of visitors in July, 2.2 million, up 6.2% year on year, mainly fuelled by German, British and, to a lesser extent, Italian arrivals. The region registered a total income of €2.36 billion.
From January until the end of August, the Balearic Islands have welcomed 8.5 million international visits (+2.2%). Total tourism expenditure in the Balearic Islands for the same period was in excess of €7.76 billion (-2.3%), accounting for 17.8% of the total tourism spend.
For August 2014, Andalucía received 1.2 million international arrivals, a 5.6% year on year increase, with the UK being the principal market to the region. Expenditure was also up by 10% year on year, to €1.3 billion.Cumulatively since January 2014, Andalucía has welcomed over 5.9 million international visitors (+13.2%), with expenditure increasing by 14.9% to €6.5 billion.
In August 2014 the Canary Islands welcomed almost 978,000 international visitors (+12.4%). The Canary Islands recorded a total spend of €1.149 in August, an 14.7% increase year on year and 12.6% of the total spend. Since January 2014, the Canary Islands has received more than 7.5 million international visitors (+12.6%) with the total tourism expenditure reaching €8.2 billion (+13.5%).
The Region of Valencia recorded an increase in visitors of 8.1% in August 2014. In terms of spend, it increased by 11.1% to €862,000, accounting for 9.5% of the total spend. Cumulatively from January 2014 until the end of August, Valencia welcomed over 4.4 million visitors (+5.1%).
Madrid and the surroundings recorded a 19.1% increase in visitor arrivals in August 2014, reaching similar figures to those in 2006, and accounting for 3.9% of all visitors. Expenditure in Madrid also increased by 5.3% in August to €478,000.
Cumulatively from January 2014 until the end of August, Madrid and surrounds has welcomed over 3 million visitors, a 8.8% year on year increase and has also recorded an 12.3% increase in expenditure.
The rest of Spain also saw a positive increase in terms of international visitors and tourism expenditure during August 2014
Other key statistics
During August 2014, 72.2% of all international visitors to Spain arrived by plane (+8.3%) whilst road access accounted for 24.6% of all arrivals, a year on year increase of 8.3%.
Whilst most visitors opted for hotel accommodation (54%) in August 2014, rented accommodation saw a year on year increase of nearly 30% and accounted for 18.4% of visits. Cumulatively since January 2014, hotels were the accommodation of choice for 62.2% of visitors.
In terms of types of travel, in August 75.5% of international visitors opted to visit Spain as part of a package holiday (+15%), while 24.5% opted to travel without a package (-6.6%).