THE SPANISH TOURIST OFFICE LAUNCHES NEW CAMPAIGN “YOU HAVE SPAIN IN COMMON” TARGETED AT LEAVERS & REMAINERS
Whilst political uncertainty over Brexit continues, life must go on for Brits, and that includes making holiday plans. In light of this, the Spanish Tourist Office (Turespaña) has launched a new campaign entitled “You have Spain in Common”, encouraging Brits to put their differences aside and ‘enjoy Spain in the same way’.
The campaign which includes a microsite, and a range of short videos adapted for each social media channel, showcases what Brits have in common and aims to remind British holidaymakers that Spain is open for business despite concerns holidaymakers may have over Brexit.
The first video features a group of friends enjoying a day at the beach. As the footage rolls, the text states “this is how remainers spend a day at the beach” shortly followed by a similar scene with the text “this is how leavers spend a day at the beach”. The video ends with hashtag #SpaininCommon.
In 2018, Spain welcomed 18.5 million visitors from the UK but wants to reassure customers that Spain continues to offer high quality sustainable travel options to British travellers.
Five videos will run across You Tube, Facebook and Twitter, targeting families and groups across the UK. As an additional part of the campaign, a microsite has launched featuring all the campaign videos as well as FAQ’s for travellers to Spain in the run up to Brexit.
In line with advice issued by ABTA, the Brexit extension to 31 October 2019 has provided absolute certainty that all current arrangements for travel will remain as they are today.
Isabel Oliver, the president of the Turespaña says “the aim of this campaign is to reassure customers that Spain is open for business and to help customers with any misinformation around how to travel to Spain in the run up to Brexit.
The campaign follows the 2017 ‘Spain in my Heart’ campaign which attracted over 6 million users and last year’s ‘Spain in 10 Seconds’ campaign where Spanish celebrities from Rafa Nadal to Placido Domingo shared their favourite corner of Spain.
Campaign hash tag: #SpaininCommon
Campaign Microsite: https://www.spain.info/en_GB/spain-in-common/
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