José Manuel de Juan, Director of the Spanish Tourist Office, London:

“Spain is in mourning as we think of those passengers who have lost their lives, the injured and all their loved ones, as a result of the high speed rail collision that took place on the morning of 28 October in the central province of Toledo.

This rail crash between two high-speed trains outside Toledo on the Madrid to Seville line, is a tragedy for our country, with 69 passengers confirmed dead and many more injured amongst the 544 passengers.

We are deeply saddened by this tragic accident and we share our heartfelt condolences to all those impacted. We also express our solidarity with the people of Spain during this period of grief.

A full investigation has been launched to establish the circumstances and reasons for it.”

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The European Commission runs two green city awards each year, divided by population. The European Green Capital is for cities of more than 100,000 residents, while the European Green Leaf recognises towns and smaller cities of between 20,000 and 100,000. The 2028 winners of both were announced on 8 October in Guimarães, Portugal, the current European Green Capital.

Benidorm shares the Green Leaf title with Estarreja in Portugal, and each will receive €200,000 to fund green projects and community activities during its title year. This year, 27 cities competed across both awards, with eight finalists shortlisted by an international panel of urban sustainability experts.

Notably, Benidorm was recognised not in spite of its tourism model, but because of how it manages it. The jury praised the city for balancing the pressures of high visitor numbers with protecting its environment. It highlighted Benidorm’s water management, its climate adaptation strategy, its reduction in emissions and its use of green infrastructure to counter urban heat.

The award also reflects years of consistent work. This was the second year running that Benidorm reached the final, and the city had already been named the EU’s European Green Pioneer of Smart Tourism 2025. Mayor Toni Pérez said the award endorses Benidorm’s planning and management as a sustainable tourist destination.

A double win for Spain

Benidorm’s title is part of a wider moment for the country. On the same night, Zaragoza won the larger of the two awards, European Green Capital 2028, ahead of fellow finalists Aalborg, Bielsko-Biała, Košice and Porto. The jury highlighted the city’s strong governance, long-term climate commitment and green spaces, with 92% of residents living within 300 metres of one. Zaragoza will receive €600,000 to deliver its sustainability programme.

With two of Europe’s three green city titles for 2028, Spain adds to a strong track record. Vitoria-Gasteiz and Valencia have both previously been named European Green Capital, while Mollet del Vallès and Viladecans have held the Green Leaf title.

For UK travellers who increasingly consider sustainability when choosing where to go, the message is clear: some of Spain’s most familiar destinations are also among Europe’s most forward-thinking.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The Spanish Tourist Office is attending World Travel Market in London from 3-5 November 2026.

With a range of press conferences, presentations, events and interview options, there are multiple opportunities for travel media, travel trade and agents, as well as travel bloggers and the wider travel industry. Below is a summary of key events and opportunities for Spain and its islands for World Travel Market 2026.

• Press kits: The ‘Spain and Its Islands’ WTM 2026 press kits are available to access HERE. The folders will be updated with the latest press materials throughout World Travel Market.

   

SPANISH TOURIST OFFICE (TURESPAÑA)

STAND S2-200

STORIES, ANGLES, THEMES

This year, Spain has announced a landmark strategic partnership with World Travel Market, as WTM's first ever Lead Accessibility Partner.

Together, the organisations are committed to pushing the conversation on accessible travel from awareness to collaboration, practical action and measurable change.

During WTM, a press conference will also introduce Spain’s new campaign ‘Spain; a country for everyone’, as well as showcase progress made by its Spain for All advisory panel on accessibility, created to help build a roadmap for industry-wide action. The launch of a new award and greater accessibility help around the show will be among other tangible results of the tie-up.

EVENTS

Press Conference: 'Spain, A Country for All – Insights & Inclusion'

• 📅 Tuesday 3rd November
• 🕖 15:00-15:45
• 📍 Press Conference Room, International Media Centre
• About: a 45-minute session in the Media Centre focused on Spain's commitment to accessibility and inclusivity, the conference will showcase Spain’s latest campaign, key initiatives and outline a roadmap for industry-wide action.
• Places are limited, please register interest via spain@wearelotus.co.uk

Headliner stage: “Spain for All Panel”

• 📅 Wednesday 4th November
• 🕖 13:45-14:15
• 📍 Headliner Stage
• About: Spain for All was created by the Spanish Tourist Office in the UK as part of its drive to eliminate discrimination in the tourism sector and create a world-leading inclusive destination where everyone is able to experience the country’s rich culture, landscape and hospitality with autonomy, dignity and confidence.
• WTM badge holders all welcome to attend.

Turespaña and Wanderlust’s Most Sustainable Tour Operator to Spain Award

• 📅 Wednesday 4th November
• 🕖 11:30am (around an hour)
• 📍 Spain Stand S2-200, ExCel London

Who’s it for?: Tour operators and relevant media with an interest in Spain and sustainability

Join Turespaña and Wanderlust to celebrate sustainable travel in Spain! The ceremony will be a celebration of the outstanding work being achieved to ensure immersive, responsible and sustainable travel experiences in Spain. Please join us to celebrate with the Spanish Tourist Office, tour operators and relevant media, and stay to enjoy a glass of Spanish cava and a light bite.

Register your interest by emailing spain@wearelotus.co.uk

Lanzarote Press Presentation: 35 Years IRONMAN Lanzarote

Lanzarote - Canary Islands, will celebrate the 35th anniversary of the IRONMAN Lanzarote in 2027, one of the most iconic and challenging triathlons in the world. First held in 1992, the event has become a landmark in international endurance sports, attracting athletes from across the globe and reinforcing Lanzarote's reputation as a year-round training and competition destination.

• 📅 Date: Tuesday 3rd November
• 🕖 Time: 13:00
• 📍 Spain Stand S2-200
• About: A special presentation celebrating 35 years of Salomon IRONMAN Lanzarote, highlighting the event's international legacy, its unique volcanic race course and the island's position as a leading destination for endurance sports.
• Who it’s for: Media / travel trade / sports industry / creators
• Places are limited. Please register your interest via spain@wearelotus.co.uk.

CANCELLED: Gran Canaria 365 – ‘Semana Grande’ presentation
Tuesday 3 November, 11:00am

Unfortunately, this presentation has been cancelled. We apologise for any inconvenience.

CASTILLA-LA MANCHA

SPAIN STAND S2-200

STORIES, ANGLES AND THEMES

Castilla-La Mancha will be spotlighting one of the most distinctive traditions in the province of Albacete, the Corpus Christi Sawdust Carpets Festival of Elche de la Sierra. The festival is currently being promoted as a candidate for designation as a Festival of International Tourist Interest.

EVENTS

Castilla-La Mancha Press Presentation: Corpus Christi Sawdust Carpets Festival of Elche de la Sierra

• 📅 Wednesday 4th November
• 🕖 15:00–15:45
• 📍 Spain Stand S2-200
• About: a 45-minute presentation introducing the province of Albacete, with a focus on Elche de la Sierra’s Corpus Christi Sawdust Carpets Festival and its candidacy as a Festival of International Tourist Interest.
• Who it’s for: media / trade / creators
• Places are limited. Please register your interest via spain@wearelotus.co.uk

ANDALUCÍA

STAND S2-210

EVENTS

CANCELLED: A Taste of Andalucía – drop-in networking on the Andalucía stand
Tuesday 3 November, 4pm-6pm

Turismo de Andalucía’s drop-in networking session has been cancelled following the tragic rail accident in Urda (Toledo), Spain. Our thoughts are with everyone affected.

BALEARIC ISLANDS TOURIST BOARD (AETIB)

STAND S4-200

STORIES, ANGLES AND THEMES

The Balearic Islands Tourist Board (comprising Mallorca, Menorca, Ibiza and Formentera) will be discussing its ambitious strategy to achieve a fully circular tourism economy, as well as showcasing the impact of recent tourism legislation to become a more competitive destination.

EVENTS

Balearic Islands Press Conference

• 📅 Tuesday 3rd November
• 🕖 11:00am
• 📍 Stand S4-200
• President of the Government of the Balearic Islands, Marga Prohens, and the Minister of Tourism, Culture, and Sports, Jaume Bauzá will report on the results of the strategy for tourism transformation, containment, and the repositioning of the Balearic Islands as a cultural tourism destination.
• Press conference open to media, trade partners and relevant content creators.
• RSVP: balearicislands@wearelotus.co.uk

INTERVIEW OPPORTUNITIES & MEETINGS

Limited interview opportunities with, general director of tourism for the Balearic Islands, for those interested in discussing the strategy to achieve a fully circular tourism economy

Email: balearicislands@wearelotus.co.uk

PALMA DE MALLORCA, CALVIÀ, MENORCA, IBIZA, SANTA EULARIA : STAND S4-200

STORIES, ANGLES AND THEMES

The capital of the Balearic Island, Palma, will be showcasing its commitment to local engagement with the tourism industry via a new resident engagement programme, and announcing the work undertaken to develop Palma's sports tourism offering.

The region of Calvià will be celebrating its cinematic heritage after this year's “Calvia, Film Set" project, and discussing it's recent nomination as European Capital of Tourism.

Menorca will share the success of the first edition of Opening Menorca, which launched the island's tourist season in April 2026 and be sharing updates on new international connectivity.

Meanwhile Ibiza will be showcasing its family friendly side, while Santa Eulalia (the smart resort on the South-East coast of Ibiza) will be launching its new family guide, new hiking routes, and forging connections with the family, lifestyle and wellness sector.

EVENTS

Menorca Press Conference

Event Details

📅 Tuesday 3rd November
🕖 12:30-12:50
📍 ExCeL Centre: ILLES BALEARS Stand: Hall S4 (South) – stand no. 200

Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest.

Menorca (Consell Insular de Menorca) will be hosting its WTM press conference, "Inspired by Menorca", on Tuesday 3 November at 12:30-12:50.

This year, the President of the Consell Insular de Menorca, Adolfo Vilafranca, will share the success of the first edition of Opening Menorca, which launched the island's tourist season with three weeks of cultural events in April. The programme was created with art galleries, museums, and local, national and international artists, and aims to position Menorca as a leading destination for cultural tourism and contemporary art.

The session will cover the key results and impact of the first edition and offer a first look at what's new for 2027 under the new claim, "Inspired by Menorca". Begoña Mercadal, Director of Fundació Foment del Turisme de Menorca, will also give a brief update on the island's connectivity. The press conference will close with the premiere of a new video capturing the highlights of Opening Menorca 2026.

Should you have any questions, please contact menorca@wearelotus.co.uk.

Palma Press Conference

• 📅 Tuesday 3rd November
• 🕖 12:00pm
• 📍 Stand S4-200

This year, Managing Director of Fundacion Turisme Palma 365, Pedro Homar, and the Mayor of Palma, Jaime Martínez Llabrés will announce Palma's new sponsorship of two leading Palma sports teams, a partnership that strengthens the city's ties between sport and tourism. They will also present Palma's new resident pride campaign, which aims to build a closer relationship between locals and the tourism industry and to give back to the people who call the city home.

• Invitation only. Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest via palma@wearelotus.co.uk.

Calvià Press Conference

• 📅 Wednesday 4th November
• 🕖 11:30am
• 📍 Stand S4-200

About: This year, the Mayor of Calvià, Juan Antonio Amengual and Director General of Tourism and Communication, Jaime, Bosch, will discuss Calvià’s nomination as a finalist for European Capital of Tourism 2027, a recognition of the municipality’s transformation in recent years. Calvià also celebrates its cinematic heritage, building on the “Calvia, Film Set" project, and will play host to the first edition of VERTIFEST with details announced at the press conference. Calvià film set - visitcalvia. Calvià will also be updating on Magaluf’s transformation into a destination perfect for family, MICE, wellness and sports travel.

• Invitation only. Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest via calvia@wearelotus.co.uk.

INTERVIEW OPPORTUNITIES & MEETINGS

Limited interview and meeting opportunities with the individual destination representatives (Palma de Mallorca, Calvià, Menorca, Santa Eularia) with media and travel trade.

Email: balearicislands@wearelotus.co.uk

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The Tenerife capital was officially announced as the next holder of the prestigious title on 8 September, following a unanimous decision by the judging panel. The award will see Santa Cruz take over from Jerez de la Frontera, which previously held the title for 2026. It also marks the first time a Canary Islands city has received the distinction since the award was established in 2012. 

The city's successful bid was presented under the slogan, “Santa Cruz de Tenerife, cruce de sabores”, meaning “Santa Cruz de Tenerife, a crossroad of flavours”. Rather than submitting a conventional technical proposal, the city built its application around the idea of a traditional recipe book. The concept will now be brought to life during 2027, with the city planning 137 gastronomic activities and events across the year. From food festivals and workshops to tapas routes and competitions, the initiative aims to involve as many of the city's restaurants, markets and producers as possible. 

The Spanish Capital of Gastronomy (CEG) has established itself as a major annual accolade for destinations seeking to showcase their culinary identity and attract visitors through food. Since the initiative was launched in 2012, cities awarded the title have used it to raise the profile of their local cuisine, producers, restaurants and gastronomic traditions, helping generate increased interest among tourists.

Over the years, the honour has travelled to destinations across Spain, highlighting the country's remarkably diverse food culture. Previous recipients have included Logroño in 2012, followed by Burgos (2013), Vitoria (2014), Cáceres (2015), Toledo (2016), Huelva (2017), León (2018) and Almeria (2019).

Murcia held the title across 2020 and 2021 before Sanlúcar de Barrameda was selected for 2022. Cuenca followed in 2023, with Oviedo taking the honour in 2024, Alicante in 2025, and La Rioja becoming the title-holder in 2026.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

José Manuel de Juan joins the London office following a distinguished career with Turespaña. He has previously headed Turespaña’s overseas offices in New York (2018–2023), Toronto (2011–2015), Dublin, where he established the Ireland office in 2006, Miami (1999–2002) and Oslo (1995–1999).

Most recently, José Manuel de Juan held the position of Deputy Director-General for Economic and Administrative Management and Information Technologies at Turespaña’s headquarters in Madrid, where he oversaw the company´s finances and human resources.

Commenting on his new appointment, José Manuel de Juan said:

“I’m delighted to join the Spanish Tourist Office in the UK and look forward to working with the UK travel industry on a whole host of projects and opportunities that celebrate the close relationship shared between our two nations, while placing a particular focus on fostering a more equitable and inclusive form of tourism."

“It is a privilege to be here in the UK, Spain’s number one overseas market. Over the next five years, we will nurture the trust that the UK has in Spain while persuing a more responsible and rewarding tourism model.”

Deputy Director Isabel Alonso brings a wealth of marketing and social media experience to her new role in London, having previously held the position of Deputy Director for Overseas Marketing in Madrid, where she was central to the role out of the 2025 global campaign, Think you Know Spain? Think Again…

Isabel Alsonso commented:

“It’s fantastic to join the London team at Turespaña and to support José Manuel representing Spain in the UK market. This year’s WTM will be a great opportunity to meet with our many UK tour operator and travel agency partners.”

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

For decades it was the headquarters of Banco Santander on the waterfront Paseo de Pereda, though from 8 September, it's welcoming the public as Faro Santander, a new arts centre that His Majesty King Felipe VI formally inaugurated on the eve of its opening.

From Bank to Beacon

The Pereda Building has reinvented itself many times over. Its story began in the late eighteenth century, and it served as a hotel and a sailing club long before the bank moved in during the 1920s. Its best-known feature came in the 1950s: a monumental arch joining its twin wings, topped by four sculpted figures. The arch has since become one of the most photographed sights on Santander's seafront.

The latest chapter has been shaped by British architect Sir David Chipperfield, the 2023 Pritzker Prize laureate. His approach respects the building's heritage while opening up its interiors to visitors for the first time. Run by the Banco Santander Foundation, Faro Santander, whose name means "lighthouse" in Spanish, is designed as a cultural meeting point for locals and international visitors alike.

Surrealism, Mexican Modernism and More

The centre opens with three headline exhibitions. 

The first draws on the bank's own art collection, while the second is dedicated to modern Mexican art from the renowned Gelman Santander Collection, running until 10 January 2027.

For British visitors, The Symptomatic Surreal: Leonora Carrington (until 31 January 2027) offers a particularly compelling link. The Lancashire-born artist spent a troubled period in Santander in 1940, and the city left a lasting mark on her life and work. The exhibition explores that connection, while elsewhere in the building, an immersive installation reveals the building's past, and a dedicated space showcases emerging artists supported through the centre's creative grants programme.

A Festive Welcome

While entry is free for everyone until 17 September, the opening fortnight is packed with talks, family activities and live music, and on Saturday 12 September a free open-air festival will fill the gardens outside. 

The festival brings together local Cantabrian musicians and ends with the building's façade lit up after dark. On the upper floors, a rooftop terrace and restaurant serve seasonal Cantabrian cuisine with panoramic views over the bay.

Planning a Visit?

From 18 September, Faro Santander will open daily from 10am to 8pm, except on Tuesdays (public holidays aside). Adult tickets are €14, and under-18s go free. Audio guides can be accessed on visitors' own phones at no extra cost, and daily guided tours are also available. Full details and bookings are available at www.farosantander.com.

Well connected to the UK by ferry, Santander is fast becoming one of northern Spain's most rewarding city breaks. Faro Santander joins the striking Centro Botín a short stroll along the seafront, and together they add fresh cultural appeal to a city already celebrated for its golden beaches, Belle Époque elegance and outstanding food scene.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office's PR agency LOTUS on spain@wearelotus.co.uk.

Nestled in the foothills of the Picos de Europa in Asturias, Wild Finca is demonstrating how nature can flourish when space is given to recover. Over the past eight years, the 13-hectare former dairy farm has been transformed from overgrazed pasture into a thriving mosaic of wildflower meadows, ponds, woodland edges and wildlife corridors, creating an important refuge for biodiversity in northern Spain. 

Rewilding in Green Spain

Founded by wildlife storytellers and conservationists Luke Massey and Katie Stacey, Wild Finca was established in 2018 with a vision to restore both the landscape and people's connection to nature. Situated within one of Spain's most biologically rich regions, the project demonstrates how smaller-scale rewilding initiatives can contribute to ecological recovery while complementing the wider natural landscapes of Asturias and the Picos de Europa.

What was once managed pasture has evolved into a diverse habitat supporting an extraordinary range of wildlife. Wild Finca has recorded more than 113 bird species and over 30 mammal species, including 16 species of bat, alongside reptiles, amphibians, invertebrates and native flora. Seasonal visitors include red-backed shrikes, European nightjars, woodcock and redwings, while resident wildlife ranges from roe deer and red squirrels to hedgehogs, salamanders and emerald lizards.

A Haven for Wildlife

The surrounding region is already recognised as one of Europe's most important wildlife destinations. Asturias is home to species such as the Cantabrian brown bear, Iberian wolf, Cantabrian chamois and a variety of birds of prey, including vultures and goshawks. By creating a patchwork of habitats and allowing natural processes to play a greater role, Wild Finca provides additional feeding, breeding and shelter opportunities for many species that move through the wider landscape.

The project's approach combines habitat restoration with careful land management. Rotational grazing systems, the protection of wildflower areas and the creation of ponds have encouraged increasing numbers of insects, amphibians and other wildlife. Recent years have seen growing populations of species including glow worms, wasp spiders, marbled newts and Iberian singing frogs, demonstrating the ecological benefits that can emerge when habitats are restored.

Connecting People with Nature

Alongside its conservation work, Wild Finca aims to inspire greater engagement with the natural world through educational resources, nature experiences and community outreach. The project is rooted in the belief that ecological restoration and human wellbeing are closely connected, encouraging visitors and followers to discover how even small spaces can support biodiversity and foster a deeper appreciation for nature. 

As interest in nature-based travel continues to grow, Wild Finca offers an inspiring example of how conservation, biodiversity and rural life can come together in the heart of Green Spain. While modest in scale, the project highlights the remarkable wildlife, landscapes and environmental initiatives that continue to shape Asturias as one of Spain's most distinctive nature destinations.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

On this day, August 18th, Spain celebrates the life and enduring legacy of Lorca, nearly a century on from his brutal murder.

Lorca gave Spanish poetry a voice that was both intensely local and universal: his Romancero Gitano fused the rhythms of Andalusian folk song and flamenco with a surrealist's eye for image, while plays like Blood Wedding, Yerma and The House of Bernarda Alba turned rural Spanish life into tragedy.

But Lorca's endurance is also cultural and political. For decades under Franco, his books were banned and his name barely spoken in public. Since Spain's return to democracy, Lorca's story has been reclaimed by popular culture as “Lorcamania”. 

Through TikTok’s thriving Spanish-language book community, young readers have transformed Lorca into something of a viral phenomenon. From videos exploring his literary work to stories about his doomed love affairs and mysterious disappearance, Lorca continues to reach an audience who might otherwise never have encountered his poetry.

This appetite is also driving one of the most anticipated Spanish films in years. La Bola Negra, from the directing duo Los Javis, takes its title from an unfinished play Lorca had only just begun when he was killed — a tale about a young gay man rejected by Granada high society. The film expands Lorca's work into an epic spanning three generations of Spanish men, from the 1930s to the present day, using the poet's own life, relationships and poetry as its emotional spine. It premiered to a captivated reception at Cannes, where it won the festival's Best Director award, and arrives in UK and Irish cinemas on 6 November.

For Brits planning future travels to Granada, a visit to Lorca's home in Huerta de San Vicente provides profound insight into his life. The house will remain open to visitors until 30th September, from 9am to 3pm. 

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

A Tradition Rooted in the Cantabrian Coast

Found in the nutrient waters of the Cantabrian Sea, anchovies have been an important part of northern Spain's fishing heritage for centuries. Santoña, approximately 50 kilometres from Santander, developed into one of the principal fishing, salting and canning centres in the region during the twentieth century, establishing a reputation that continues today.

The production of Cantabrian anchovies remains rooted in traditional techniques following the spring fishing season, when anchovies are then cleaned, salted and cured over several months before being filleted and preserved, most commonly in olive oil. This meticulous process contributes to the product's distinctive flavour and texture, qualities that have made Cantabrian anchovies a staple of Spanish gastronomy and a sought-after ingredient among chefs and food lovers around the world.

Supporting Communities and Sustainable Fishing

The industry has also played an important role in supporting coastal communities across Cantabria. Fishing, preserving and processing anchovies have provided livelihoods for generations of families, while helping to sustain the maritime traditions that continue to define much of the region's cultural identity. 

In recent decades sustainability has become an increasingly important focus for the sector, particularly following the recovery of anchovy stocks in the Bay of Biscay. The Cantabrian anchovy fishery became the first anchovy fishery in Europe to achieve certification from the Marine Stewardship Council, recognising collaborative efforts between fishermen, scientists and industry stakeholders to support the long-term sustainability of the species.

Today, visitors to Santoña can discover this rich maritime legacy through its fishing port, local producers and visitor experiences dedicated to the history and production of anchovies. Alongside its coastal scenery and natural surroundings, the town offers insight into one of Spain's most enduring culinary traditions.

Anchovies in Print

The continuing appeal of Cantabria's anchovy heritage has recently been reflected in the publication of Consider the Anchovy: A Journey in Pursuit of the Little Fish with the Big Flavour by British food writer Sudi Pigott. 

Published in April 2026, the book explores anchovy culture, history and production across several countries, with Santoña and Cantabria featuring prominently among the destinations highlighted. For readers interested in learning more about the communities, traditions and craftsmanship behind this iconic product, the publication offers further insight into one of northern Spain's most celebrated gastronomic exports.

Readers can find further information here: Guidebooks to Spain

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

From medieval castles to stately homes, each of the following four Paradores offers British travellers the chance to immerse themselves in Spanish history from the comfort of sensitively designed interiors and exemplary facilities. Unwaveringly committed to authenticity and sustainability, this year Paradores reaffirms itself as one of the most distinctive ways to experience Spain’s famed culture and landscape.

Parador de Santillana Altamira, Cantabria

On 11 June 2026, Parador de Santillana Altamira reopened its doors and welcomed guests following a comprehensive €8 million renovation that marks a new chapter for one of Cantabria’s most emblematic historic hotels. Now a 4-star property, the Parador has been renamed to strengthen its connection to the neighbouring UNESCO World Heritage Site. Inside, the redesign blends traditional Cantabrian architecture with contemporary elegance, using restored furnishings, artisan pieces and natural materials. Furthermore, the refurbishment transforms the Parador into one of the network’s most advanced properties, introducing enhanced accessibility and sustainable technologies that could cut its carbon footprint by up to 85%. Together, these upgrades establish Parador de Santillana Altamira as a benchmark for responsible tourism, heritage preservation, and modern hospitality in northern Spain.

Parador de Santillana Gil Blas, Cantabria

With northern Spain experiencing double- and triple-digit growth in visitor numbers, Paradores is ideally positioned to meet rising demand with not one, but two standout properties in Cantabria. Similarly benefitting from significant investment is Parador de Santillana Gil Blas, which has reopened following a €900,000 redecoration programme that has revitalised another of the region’s most elegant stays. Set in the heart of Santillana del Mar, the beautifully preserved villa has been thoughtfully refreshed to enhance comfort while retaining its distinctive character and timeless charm. The refurbishment has updated guest rooms and communal spaces with a refined aesthetic that respects the building’s heritage, combining warm textures, traditional materials and contemporary design touches. The result is a renewed atmosphere that balances authenticity with modern hospitality standards. The investment ensures that visitors can enjoy an improved sense of comfort and style, while still experiencing the unique cultural identity that has long made Santillana Gil Blas a standout destination for heritage tourism in northern Spain.

Parador de Olite-Erriberri, Navarra

After an extensive €8.6 million renovation, Parador de Olite-Erriberri, housed within the Old Royal Palace of Olite, has unveiled its complete redesign, cementing its position as one of Europe’s finest examples of Gothic civil architecture. Renovations included the complete refurbishment of guestrooms and restoration of key architectural features in the original stonework, arches and passageways where Navarrese tradition, French influence, and Mudéjar heritage converge. Adding a unique cultural dimension, the reopening also introduces a contemporary art programme inspired by the medieval court of King Charles III. Works by leading Spanish artists including Estela de Castro, Nacho Martín Silva and Álvaro de la Vega evoke the exotic animals that once captivated visiting dignitaries, creating a dialogue between history and modern creativity. Stay at Parador Olite-Erriberri and use it as your gateway to discover the many treasures of Navarra.

Parador de Sos del Rey Católico, Aragón

Parador de Sos del Rey Católico invites travellers to discover a landmark stay in the heart of one of Aragón’s most beautifully preserved medieval towns, after celebrating its 50^th anniversary in 2025. Marking this milestone, the Parador has recently completed its €2.5 million investment. Renovation works have refreshed guest bathrooms, improved energy efficiency, and enhanced communal spaces with renewed interior design, ensuring a more comfortable and contemporary stay. Essential upgrades have also improved operational sustainability, reinforcing the Parador’s long-term commitment to responsible tourism. Set in the birthplace of Ferdinand II of Aragón, the Parador blends centuries of heritage with the warmth and quality of modern hospitality, offering an immersive experience within a building that reflects the spirit of its surroundings. With its cobbled streets, historic architecture and sweeping views of the Cinco Villas region, Sos del Rey Católico offers the perfect setting for travellers seeking culture, authenticity and quiet discovery, making the Parador an unmissable destination for the years ahead.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Operating across the four regions that make up Green Spain (España Verde) — the Basque Country, Cantabria, Asturias and Galicia — the luxury hotel-train experience combines scenic rail travel with high-quality accommodation, gastronomy and curated cultural excursions.

Having kickstarted in May, the Costa Verde Express operates with a full-board service and features recently renovated suites, providing guests with five nights of onboard accommodation. Throughout the journey, passengers discover historic cities, charming coastal towns and outstanding natural landscapes through a programme of guided visits and experiences designed to highlight the region’s unique identity.

In Cantabria, the train makes stops in the regional capital, Santander, and includes an excursion to Santillana del Mar, one of the area’s most iconic medieval towns. These destinations showcase the diversity of Cantabria, from its elegant coastal setting and cultural attractions to its historic architecture and traditional character.

The Costa Verde Express forms part of Renfe’s portfolio of luxury tourist train experiences, which are designed around slow, experiential travel and the revival of the golden age of rail journeys.

Together, these experiences position northern Spain as a leading destination for premium rail tourism, connecting travellers with the landscapes, traditions and communities that define Green Spain.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Delivered through a collaboration between the Department of Territorial Cohesion and the Department of Culture, Sport, and Tourism, the project provides a dedicated cycling corridor across the Sakana region, encouraging cycling as a practical, low-carbon mode of transport while improving connections between local communities.

The new infrastructure comprises a 46-kilometre main route and 12 connecting branches with a combined length of 21 kilometres, creating an integrated network that links towns and villages throughout the valley. The project included the construction of new cycling paths alongside the upgrade of existing routes, with improvements to road surfaces, drainage systems and signage to enhance safety, accessibility and user experience.

The investment is designed to support everyday travel as well as recreational cycling, providing residents with an attractive alternative to private car use while promoting healthier and more sustainable lifestyles. The improved infrastructure is also expected to strengthen the region's appeal for cycle tourism, delivering wider economic benefits to local businesses and communities year-round.

The Irurtzun–Ziordia route forms part of Navarre's wider strategic cycling network, which aims to connect the principal towns of the Chartered Community of Navarre with neighbouring autonomous communities and France. By strengthening regional and cross-border connectivity, the project contributes to the Government of Navarre's long-term objectives of reducing transport emissions, improving territorial cohesion and expanding active travel infrastructure.

The completion of the new cycling route reinforces Navarre's ongoing investment in sustainable mobility, demonstrating how targeted infrastructure projects can improve accessibility, support local economic development and encourage a shift towards greener, more resilient transport systems.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Announced in London yesterday by the Canary Islands' Minister of Tourism, Jessica de León, alongside Miguel Ángel Rodríguez, Director General for Tourism Planning, and Isabel Florido, Environmental Sustainability Officer at Turismo de Islas Canarias, REGNEXT aims to make tourism a direct contributor to environmental restoration and community wellbeing through voluntary contributions.

The announcement comes as destinations across Europe increasingly introduce visitor taxes to help manage tourism and fund sustainability programmes. Instead, the Canary Islands is proposing a voluntary model that enables travellers, travel companies and climate funds to support regeneration projects across the islands.

Welcoming the initiative, Manuel Butler, Director of the Spanish Tourist Office UK, said:

"The Spanish Tourist Office welcomes this innovative approach, which replaces obligation with voluntary contributions to well-designed sustainability projects that will benefit both visitors to the Canary Islands and local communities. By supporting tangible environmental and social initiatives, REGNEXT will help protect and restore natural spaces, reduce emissions, improve quality of life for residents and enhance the visitor experience."

REGNEXT has been designed as a digital platform that connects contributors directly with environmental and social regeneration projects across the Canary Islands. It ensures complete transparency and traceability, guaranteeing that contributions are directed to specific projects rather than a general fund.

Visitors, travel companies, foundations and other organisations will be able to make voluntary contributions through a simple online system. Users can browse approved projects, choose those they wish to support and follow their progress.

Each project will include information on its objectives, budget, implementation timetable and expected outcomes. Contributors will also have access to regular progress reports and independently verifiable data showing environmental and social impacts, from restored habitats and reduced emissions to strengthened climate resilience and community initiatives.

Among the first travel companies participating are easyJet holidays, Jet2.com, Jet2holidays and TUI, alongside a growing number of international tourism businesses committed to sustainable tourism.

Speaking at the launch, Jessica de León, Minister of Tourism for the Canary Islands, said:

"We are driving a profound transformation of our tourism model with a very clear objective: to ensure tourism delivers greater benefits for the people of the Canary Islands. REGNEXT is one of the key tools that will help us achieve that ambition.

"For many years we have worked to reduce tourism's environmental impact through greater energy efficiency and lower emissions. Now it is time to go one step further and create a tourism model capable of generating a positive impact on the destination.

"REGNEXT has been created to make tourism an active force for environmental and social regeneration. Through voluntary contributions from visitors, businesses and climate foundations, we can ensure that part of the value tourism generates is reinvested directly into restoring ecosystems, strengthening climate resilience and improving the communities that make our destination so special.

"Most importantly, this places the people of the Canary Islands at the heart of our tourism policy while building a fairer, more sustainable tourism model that delivers greater benefits for everyone."

Projects supported through REGNEXT will include habitat restoration, biodiversity conservation, emissions reduction, climate adaptation, landscape improvement and community initiatives that improve quality of life across the islands such as affordable housing and food banks .

For UK travellers, REGNEXT offers a new way to support the destination they visit without increasing the cost of their holiday through a compulsory tax, while giving travel companies a transparent mechanism for investing in measurable environmental and social outcomes.

Alongside REGNEXT, the Canary Islands Government outlined wider reforms designed to create a better-balanced tourism model, including new legislation regulating holiday rentals.

The Sustainable Regulation of Tourist Use of Residential Properties Act, introduced last December, has already halted the registration of new holiday rental accommodation in 85 of the Canary Islands' 88 municipalities while local authorities determine, through democratic planning processes, how many properties can be sustainably accommodated and where they should be located.

Around 1,500 holiday rental properties have already voluntarily left the Canary Islands Tourism Register, helping achieve what the Government describes as a "soft landing" for the sector.

Miguel Ángel Rodríguez, Director General for Tourism Planning, Training and Promotion, said:

"Our objective has never been to eliminate holiday rentals but to ensure they develop in a sustainable and properly planned way. For the first time, local authorities will be able to decide where this type of accommodation is appropriate, based on planning, environmental assessment and the needs of local communities.

"The early results are encouraging. We have seen a voluntary reduction in registered properties while creating the conditions for a more balanced tourism model that protects housing, respects urban environments and provides greater certainty for residents, visitors and the tourism industry alike."

Rodríguez also outlined forthcoming reforms covering active tourism businesses and the Canary Islands' first regulatory framework for campsites and camping facilities, aimed at improving quality standards, supporting employment and protecting the islands' natural environment.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Under the leadership of Manuel Butler, director of the Spanish Tourist Office (UK), the summit united 10 advisory board members to share best practices and develop tangible actions to champion industry inclusivity.

Officially opened by local authorities, including Paula Llobet, Councillor for Tourism, Innovation and Investment, and José Manuel Camarero, Regional Vice-Minister for Tourism, the event focused on building cross-sector partnerships between local administration, tourism and transportation representatives, disability working groups, and law enforcement.

Reflecting on the collaborative milestone, Manuel Butler, Director of the Spanish Tourist Office (UK), stated:

“It has been an honour to bring this initiative to Valencia and to learn from a city and region so unwaveringly focused on creating a destination where no one is left behind. We believe travel is a fundamental human right. Seeing Valencia place accessibility at the very heart of its strategy, deeply respecting the autonomy and independence of both residents and visitors, presents a truly inspiring model.

“This Advisory Board Summit on Accessibility was created as part of our SpainforAll campaign, which aims to eliminate discrimination, champion diversity, and elevate accessibility standards across the entire travel sector. I would like to extend my deepest gratitude to the Valencia authorities, local tourism representatives, accessibility working groups and everyone who made this event possible, as well as the 10 advisory board members who joined us in Valencia to exchange vital insights and discuss tangible next steps for inclusive travel.”

Recognised as the winner of the 2026 Fitur4All ‘Inclusive National Destination’ and a runner-up at the EU Access City Awards, Valencia has embedded accessibility throughout its regional planning. During the summit, advisory members experienced the city's remarkable diversity from its Gothic, Romanesque and Baroque Cathedral to the futuristic City of Arts and Sciences witnessing firsthand an ecosystem where physical, digital, cognitive, and sensory inclusion are woven directly into public infrastructure.

Accessible Coastal and Cultural Tourism

A major highlight of Valencia's strategy is its world-class coast. The beaches of La Malvarrosa, Cabanyal, Pinedo, El Saler, and El Perellonet offer free accessibility facilities, including adapted walkways, amphibious wheelchairs, hoists, and seasonal assisted bathing programmes. Furthermore, a pioneering European pilot project is currently underway on El Cabanyal Beach to test an ergonomic seat for amphibious wheelchairs, specifically designed to improve water-access comfort and safety for individuals with cerebral palsy. The focus extends to the wider Valencia Region with over 600km of coastline and 87 accessible beaches spread across its three provinces; 27 in Alicante, 24 in Castellon and 36 Valencia.

This inclusive philosophy similarly transforms Valencia's major cultural events. 'Las Fallas', the city’s world-famous March festival and UNESCO Intangible Cultural Heritage event, has introduced groundbreaking accessibility tools developed by the Valencia City Council and Visit Valencia. Nearly 70 monument sites now integrate inclusive QR and NaviLens codes, granting immediate access to descriptive audio guides, sign language videos, and Easy Read formats. The physical event footprint has also been enhanced with dedicated reduced-mobility viewing areas and low-sensory "calm hours" tailored for individuals with neurological conditions.

Green Routes and Future Strategies

The city's award-winning climate infrastructure takes centre stage via its newly expanded 'Green Routes' (Rutas Verdes), including the iconic 9-kilometre Turia Gardens pathway winding through the centre of the city in a former riverbed cleverly repurposed after flooding back in the 1950s. Ideal for wheelchair users due to its flat, stable terrain, the route is undergoing a comprehensive technical audit by Spanish disability organisation Impulsa Igualdad to eliminate minor path irregularities. Parallel to this infrastructure work, multi-sensory digital resources, including pictogram systems and audio guides, have been deployed to make the park's landmarks accessible to all.

On a regional scale, the ‘La Comunitat Valenciana, també per a tu’ (Valencia Regiom, also for you) initiative mirrors this success, offering 26 fully accessible tourism routes across the wider territory.

Connecting these initiatives is Valencia’s seamless public transportation network, offering one of Europe’s most barrier-free transit experiences. The urban bus fleet is 100% accessible with low-floor entries and automated ramps, while the metro and tram networks feature step-free station access and tactile paving.

Looking forward, Valencia is advancing its strategy by sustaining its tourism accessibility working group, delivering industry-wide training, and preparing the launch of 12 specialised infographics to provide tourism professionals with actionable tools.

Concurrently, the SpainforAll UK working group is actively developing best practice accessibility information standards for the hotel sector, ensuring guests can find accurate, detailed, and independent data without needing to contact hotels directly for basic needs.

Advisory Board Participants at the Valencia Summit included:

• Ben Kirby, Enable Holidays

• Paula Hansen, World Accessible Holidays

• Jason Winter, Impact Manager, TTG Media

• Paula Sande, Impulsa Igualdad / Tur4All

• Atlyn Forde, Founder of C-Inclusively CIC and the Inclusive Travel Forum

• Yousif Nur, JourneyEase (Luxury Travel for Neurodivergent Minds)

• Monica Molina, DEI Consultant

• Jonathan Fletcher, The Wheelie Good Travel Company

• Kate McWilliams, LOTUS / Spanish Tourist Office (agency)

• Jesús Ruiz, Spanish Tourist Office (UK)

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The workshop built on discussions from April´s Spain Talks conference, focusing on how destinations can proactively manage tourism growth before pressures emerge. A key theme throughout the day was that successful destination management is not simply about visitor numbers, but about ensuring tourism supports local communities, protects the natural environment, maintains quality visitor experiences and delivers long-term value.

Participating organisations included ABTA, Brittany Ferries, Exodus Adventure Travels, HF Holidays, Inntravel, Intrepid Travel, Much Better Adventures and Pura Aventura.

Opening the session, Manuel Butler, Director of the Spanish Tourist Office UK, highlighted the growth of UK tourism to northern Spain and the opportunity to shape that growth sustainably.

“Last year, the most significant growth in UK visitors to Spain was to our northern regions. As demand continues to grow, we have an opportunity to work with industry partners to ensure tourism creates value for destinations and local communities while supporting year-round travel. Spain and the UK helped shape modern tourism in the 1960s. Today, we have a shared responsibility to help shape a more sustainable model for the future.”

Rebecca Armstrong, Head of Impact at Travel Forward and moderator of the session, said destinations benefit most when tourism development is planned collaboratively and proactively.

“Tourism works best when its direction is shaped early. Asturias and Galicia have an opportunity to plan proactively, bringing destinations and businesses together to focus not just on visitor growth, but on the type of tourism that delivers lasting value for communities, businesses and the environment."

“One of the clearest messages from the discussion was that destinations do have limits, though these are not always best expressed in visitor numbers. More often, they relate to community engagement, environmental protection, infrastructure, quality of experience and preserving what makes a place distinctive.”

Representatives from both destinations outlined their ambitions to grow international tourism in line with sustainability principles, highlighting opportunities across nature, culture, gastronomy and active travel.

José Manuel Merelles, Director of Turismo de Galicia, said international demand for the region continues to grow, creating opportunities to further develop nature, culture and active tourism products.

“The Camino de Santiago remains our most important attraction and a leading example of sustainable tourism. We see a clear opportunity to welcome more international visitors interested in active travel, nature, culture, history and gastronomy.”

Tatiana González Sales, Head of Turismo de Asturias, highlighted the region’s long-standing commitment to sustainable tourism development.

“More than a third of Asturias is protected territory and tourism development must remain in balance with environmental protection. Our tourism model has consistently been built on respect for the natural environment, and we remain committed to working with partners who share those values.”

There was broad agreement among participating operators that Asturias and Galicia are particularly well positioned for lower-impact, higher-value tourism, but that future demand should be carefully managed to protect the qualities that make both destinations distinctive.

Kasia Morgan, Head of Sustainability, Exodus Adventure Travels said:

“Today has provided a valuable opportunity to learn more about Asturias and Galicia beyond their rich product offerings, focusing instead on the type of tourism they want to attract and how to accommodate growth without negative impacts on people and place.

“As a B Corp adventure tour operator, Exodus is committed to offering holidays that prioritise community connection and nature-positive experiences. Working collaboratively across the industry to protect our planet, homes and holidays for the future is hugely important.”

Chris Bladon, Product Lead at Pura Aventura, added:

“At Pura Aventura, it is our mission to introduce visitors to lesser-known areas and more community-based experiences. Clear guidance from destinations on local priorities, capacity and product readiness is hugely valuable.”

The Spanish Tourist Office UK confirmed it will continue working with destinations, tourism businesses and industry partners on further discussions focused on sustainable destination management across Spain.

The workshop forms part of the Spanish Tourist Office UK’s wider programme of industry engagement following Spain Talks 2026, which examined how destinations can respond to growing visitor demand while maintaining quality of life for residents and high-quality visitor experiences.

For further information or interview requests with Manuel Butler, Director of the Spanish Tourist Office UK, or representatives from Travel Forward, please contact: Jessica Harvey Taylor on Jessica.harvey@tourspain.es

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Barcelona at the Heart of Gaudí 2026

Barcelona and wider Catalonia will act as the epicentre of the celebrations, hosting a wide-ranging programme across more than 75 venues, including museums, public spaces, and cultural institutions. At the centre is the Sagrada Família, Gaudí’s most ambitious project, where a milestone will take place on 10 June 2026, the anniversary of his death, with the inauguration of the Tower of Jesus Christ. Rising to 172.5 metres, it will mark a symbolic moment in the basilica’s long construction.

Across the city, Gaudí’s most celebrated works, including Casa Batlló, La Pedrera, and Park Güell, will host exhibitions, performances, and installations. Highlights include immersive digital art experiences and façade projections at Casa Batlló, a symphonic premiere at the Palau de la Música Catalana, and community-led celebrations at Park Güell, which will also mark the centenary of its opening as a public park.

Beyond Barcelona, the "Gaudí Way”

The centenary will offer visitors the opportunity to explore the architect’s early influences in Reus and nearby Riudoms, where his connection to nature and craftsmanship helped shape his distinctive architectural style. His legacy extends beyond Catalonia through a unique cultural route linking the only three buildings he designed outside the region. Known as the “Gaudí Way”, it connects destinations across northern Spain and offers a broader perspective on his work.

In Comillas, El Capricho is one of his earliest creations which stands out for its vibrant ceramic decoration featuring sunflower motifs and nature-inspired details. In León, Casa Botines blends Gothic and modernist influences and today hosts exhibitions dedicated to Gaudí and Spanish art, whereas nearby Astorga is home to the Episcopal Palace, an imposing neo-Gothic building often likened to a medieval castle. Throughout 2026, these sites will host guided tours, exhibitions, and cultural events as part of the centenary programme.

On the island of Mallorca, Gaudí’s influence can be seen in the restoration of Palma Cathedral, La Seu. His early 20th-century intervention transformed the interior by enhancing natural light, reconfiguring the space, and introducing distinctive decorative elements. A dedicated exhibition will explore his contribution to the cathedral during the centenary year.

A Nationwide Celebration

Officially recognised as an event of exceptional public interest, Gaudí 2026 brings together institutions across Spain to celebrate the architect’s enduring legacy. From Barcelona’s iconic skyline to coastal towns and historic cities, the programme highlights both the scale and diversity of his legacy.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The Blue Flag is one of the most recognised international markers of coastal excellence, awarded to destinations that meet strict criteria across water quality, environmental management, accessibility, and safety. Beaches must undergo regular monitoring and demonstrate high standards not only in cleanliness but also in the services and infrastructure provided to visitors, from lifeguards and first aid to environmental information and responsible management practices. 

Spain’s performance in 2026 represents its strongest result to date, maintaining a leading position globally and accounting for approximately 15% of all Blue Flag beaches worldwide. This continued success places Spain ahead of other major European destinations such as Greece, Italy, France, and Portugal, reflecting a sustained commitment to coastal management and environmental standards.

The breadth of Spain’s coastline is a key part of this appeal. From the Atlantic shores of Galicia and Asturias to the Mediterranean beaches of the Valencian Community and Andalusia, the country offers a wide variety of coastal experiences. Visitors can choose from well-equipped urban beaches, family-friendly stretches with full facilities, or more natural and undeveloped areas, all underpinned by consistent quality standards.

Spain’s beaches also remain publicly accessible by law, ensuring that these high-quality coastal environments can be enjoyed widely. This accessibility, combined with the country’s extensive coastline and strong tourism infrastructure, contributes to its enduring popularity as a leading sun-and-sea destination. 

Many Spanish beaches have also demonstrated remarkable consistency within the programme, with some maintaining Blue Flag status continuously since it expanded internationally in 1987. This long-term recognition reflects not only natural assets but also ongoing investment and collaboration between municipal, regional, and national authorities. As demand grows for destinations that combine natural beauty with safety, accessibility, and sustainability, the Blue Flag continues to offer a trusted benchmark for travellers. 

Spain’s record-breaking results in 2026 highlight its ongoing commitment to responsible tourism, ensuring that its coastline remains both protected and accessible for future generations. 

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Valencia is preparing to host the XII edition of the Gay Games from 27 June to 4 July 2026, bringing a global celebration of equality, diversity, and inclusion to the Mediterranean city. As the first Spanish host city in the event's history, Valencia will take centre stage internationally while showcasing Spain's ongoing commitment to inclusion, diversity, and cultural exchange. Launching during during Pride Month, the Games will bring together sport and culture in a week-long programme open to participants of all backgrounds, abilities, and identities.

Held every four years, the Gay Games is an international sporting and cultural event built on the principles of participation, inclusion, and personal best. Unlike traditional competitions, there are no qualifying criteria, reinforcing its core ethos that sport and culture should be accessible to everyone.

More Than 30 Sports Across the City

The 2026 edition will feature more than 30 sporting disciplines taking place across venues throughout Valencia, from aquatic sports, athletics and basketball to fencing, volleyball and football. Alongside these, visitors will also have the opportunity to discover regional sporting traditions, including colpbol and pilota valenciana, highlighting the destination’s local identity within an international framework.

A Cultural Programme at the Heart of the Games

Beyond sport, the Gay Games Valencia 2026 will present an extensive cultural agenda designed to celebrate creativity and diversity. Music will play a leading role, with festivals dedicated to bands and choirs, alongside visual and performing arts, theatre, and film. The programme will also include art exhibitions, a photographic marathon, literary events, fashion, and video mapping, as well as a series of commemorative tributes and celebrations throughout the week. This strong cultural dimension ensures the Games extend far beyond competition, creating an inclusive festival atmosphere across the city.

Opening the Games in Spectacular Style

The Games will officially open on 27 June 2026 with a large-scale ceremony at the Ciutat de València Stadium. The event will feature the traditional parade of international delegations and the lighting of the official flame, alongside live performances from a line-up of Spanish artists including Mónica Naranjo, Soraya Arnelas, Suri, Fruela, and Choriza May. The opening ceremony is set to be one of the defining moments of the Games, reflecting Valencia’s reputation for spectacle, creativity, and bold cultural expression.

The Gay Games Village

Throughout the event, the Gay Games Village will act as the heart of the Games — a central hub where participants and visitors can meet, relax, and experience a daily programme of entertainment and activities. Designed to encourage connection and cultural exchange, the Village will host performances, social spaces, and informal gatherings, offering a shared environment for visitors from around the world to come together.

Taking place at the end of June, the Games coincide with international Pride celebrations, further reinforcing Spain’s position as a leading LGBTQIA+ travel destination. Valencia’s blend of historic architecture, modern cultural venues, and Mediterranean coastline provides a distinctive backdrop for the Games, while its accessible layout allows visitors to experience both the event and the wider destination with ease.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Palma de Mallorca is taking centre stage of a new chapter in one of the world’s most iconic pilgrimages, the way of St James or El Camino de Santiago which sees would-be-pilgrims flock to Spain from all over the world. The island has now formalised the ancient route as a 67-kilometre trail starting in Lluc Sanctuary and ending in the spiritual church of Sant Jaume in the centre of Palma, offering travellers the chance to embark on an iconic journey to Santiago de Compostela, beginning in the Balearic Islands. Acting as an esteemed bridging point between the Balearics and the mainland, Palma de Mallorca emerges as the symbolic and experiential highlight of the New Way of St James.

A Journey of Tradition, Landscape, and Discovery

The new iteration of the pilgrimage, known as El Camino de Lana (The Wool Way), offers a blend of spiritual discovery and laidback Mediterranean lifestyle. Along the route, pilgrims pass through ten municipalities, experiencing Mallorca’s diverse landscapes, heritage sites, and local culture before arriving in the final destination of Palma de Mallorca. One of the most symbolic elements of this project is the creation of a specific seal for each town or village, allowing pilgrims to stamp their passport according to the Jacobean tradition.

A typical four-day route may look like:

·       Stage 1: Santuari de Lluc – Caimari (~18km)

·       Stage 2: Caimari – Lloseta (~18km)

·       Stage 3: Lloseta – Santa María del Camí (~15km)

·       Stage 4: Santa María del Camí – Palma (~15km)

A Historic Finale in the Heart of Palma

It is not until the travellers reach the capital of the Balearics that the journey takes on a new dimension. Bursting with cosmopolitan spirit, world-class gastronomy, and spiritual sites, such as the 13^th century Church of Sant Jaume which pilgrims will have firmly marked on their maps before setting out on their journey, Palma makes the perfect pit stop before continuing to the mainland. After four days of trekking across Mallorca, the capital city offers some well-earned respite and reward whether its visiting one of the numerous art galleries, museums and noble houses or sipping a cocktail in one of the many plazas. Serving as both the destination and the gateway, ferry connections to the Valencian Community are abundant allowing pilgrims to pick up their trail on the mainland in the journey onward to Santiago de Compostela.

Spirituality in the Heart of Palma

The Camino de Lana culminates at the Church of Sant Jaume, where visitors can pause to reflect and explore one of the capital’s oldest parishes. Standing to this day in its original structure, Sant Jaume is a space of great simplicity and beauty. The building is a testament to Gothic architecture, featuring a single cross-vaulted nave and its iconic rose window. The building has undergone no subsequent modifications, and the keystones still have the coats of arms of the benefactors who propitiated its construction. The church is dedicated to the same apostle, St James, as the Camino itself making it the natural symbolic endpoint for pilgrims who only plan to undertake the journey through Mallorca ending in Palma.

A Pilgrimage Best Experienced in Tranquillity

This expansion reflects growing interest in alternative Way of St James routes, offering travellers the chance to begin their journey in a setting that combines natural beauty with cultural depth. The mild temperatures of Mallorca throughout the off and shoulder seasons provide ideal conditions for walking and exploration as well as avoid the crowds that follow the warmer weather. The route itself is particularly well suited to those seeking a quieter, more reflective experience. Journeying through the UNESCO Serra de Tramuntana to the Gothic Church of Sant Jaume, Mallorca’s Way of St James is the new way in which to appreciate Palma de Mallorca in 2026.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The awards followed the Spain Talks Conference, themed ‘A Destination Blueprint for Improved Tourism Management’, which brought together senior figures and professionals from the Spanish and British travel industries to explore how destinations can manage growth sustainably while protecting local communities and enhancing visitor experiences.

The Spain Talks Media Awards recognise excellence and innovation among UK journalists, travel trade and content creators who champion Spain as a sustainable tourist destination. Entries were judged across social, cultural, environmental and economic sustainability criteria, with a strong emphasis on geographical and seasonal diversity and fresh perspectives on lesser-known regions of Spain.

Spain Talks Media Awards 2026: Winners and Highly Commended

The Ambassador Award for the Sustainable Feature of the Year (Content Creator)

• WINNER: Amanda O’Brien – Social campaign ‘Spain is Much More’ (@theboutiqueadventurer)

• HIGHLY COMMENDED: Vanessa Ball – How to Explore Sierra Norte de Sevilla: Life Beyond Andalucia’s Capital (She Wanders Miles)

The Business Award for the Sustainable Feature of the Year (Travel Trade)

• WINNER: Emma Dooney – ‘Accessibility is seen as a hassle’ – now one country is on a mission to drive change (TTG Media)

• HIGHLY COMMENDED: Simon Britchfield – The Secret Spanish Foodie Haven That Will Leave Clients Hungry for More (TTG Media)

The Experience Award for the Sustainable Feature of the Year (Consumer Print/Online – Specific Region, Island or City)

• WINNER: Eddi Fiegel – Exploring Melilla, the Spanish exclave on the north-west coast of Africa (Wanderlust)

• WINNER: Fiona Dunlop – Show us your mussels! A mouthwatering trip to Vigo, Spain’s seafood capital (The Guardian)

• HIGHLY COMMENDED: Ross Clarke – Land of Lava (Postcards Magazine)

The Media Award for the Sustainable Feature of the Year (Consumer Print/Online – All)

• WINNER: Teresa Machan – Conservation, food and local culture on Gran Canaria (Green Traveller Media)

• HIGHLY COMMENDED: Norman Miller – What Santiago’s Many ‘Camino’ Pilgrims Often Miss (BBC Travel)

The awards were judged by Jessica Harvey Taylor, Head of Press at the Spanish Tourist Office (UK); Carol Rose, Head of Sustainability at ABTA; Thomas Power, CEO of Pura Aventura and Joanna Reeve, General Manager UK & Ireland at Intrepid Travel.

The event also marked Manuel Butler’s final edition of Spain Talks as Director of the Spanish Tourist Office (UK), with TTG CEO Daniel Pearce acknowledging his leadership in advancing industry dialogue around sustainability, accessibility and responsible tourism.

Manuel Butler, Director of the Spanish Tourist Office (UK), said:

“It was a pleasure to welcome such a strong gathering of travel trade and media professionals to our fourth edition of Spain Talks. Following insightful discussions across our three panels, Spain’s ambition to become a leading sustainable destination for both visitors and residents remains unwavering. Responsible travel continues to sit at the heart of the Spanish Tourist Office’s strategy. I extend my congratulations to all winners and shortlisted entries in this year’s Spain Talks Media Awards. It is a delight to see Spain’s diverse landscapes and cultural richness so well represented by journalists, bloggers and content creators. I would also like to congratulate Amancio López, President of Grupo Hotusa, for his ongoing commitment to advancing sustainable practices.”

Guests at the ceremony enjoyed a selection of Spanish canapés and drinks inspired by Andalusia and Gran Canaria, the destination sponsors of Spain Talks 2026.

Congratulations to all winners, highly commended and shortlisted entrants!

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

This year's awards will be held at the Spanish Embassy in London for the first time, on Tuesday 21 April 2026, following the Spain Talks conference, which will feature important discussions on the major challenge: how to manage the growth of destinations in a sustainable way without compromising the visitor experience or the well-being of local communities, themed ‘A Destination Blueprint for Improved Tourism Management’. 

The Spain Talks Media Awards recognise travel writers and content creators for their work in promoting Spain as a sustainable visitor destination in the UK market. The awards represent a recognition of excellence and innovation in all facets of sustainability in the tourism sector including social, cultural, economic, and environmental criteria. 

The judges of the Spain Talks Media Awards 2026 are: 

• Carol Rose, Head of Sustainability at ABTA

• Thomas Power, Co-Founder and CEO of Pura Aventura

• Joanna Reeve, General Manager UK & Ireland at Intrepid Travel

• Jessica Harvey Taylor, Head of Press at The Spanish Tourist Office in the UK  

The shortlists for each category in the Spain Talks Media Awards 2026 are as follows: 

The Ambassador Award for the Sustainable Feature of the Year (Content Creator) 

Vanessa Ball – How to Explore Sierra Norte de Sevilla: Life Beyond Andalucia’s Capital (She Wanders Miles)  

Amanda O’Brien – Social campaign ‘Spain is Much More’ (@theboutiqueadventurer) 

Emma Reed – Slow-Travel Spain: From Madrid’s Heart to Coastal Charms (Emma Reed: Motherhood and Lifestyle with an Eco-Conscious Edge)  

Amy Macpherson – A slow travel guide to Arcos de la Frontera (Senses of Spain) 

The Business Award for the Sustainable Feature of the Year (Travel Trade) 

Stuart Forster – The big interview: Spain’s blend of convenience and variety (Selling Travel) 

Robin Murray – Why there’s more to Magaluf than parties and playas (Travel Weekly) 

Simon Britchfield – The secret Spanish foodie haven that will leave clients hungry for more (TTG) 

Emma Dooney – ‘Accessibility is seen as a hassle’ – now one country is on a mission to drive change (TTG) 

The Experience Award for the Sustainable Feature of the Year (Consumer Print/Online on Specific Region, Island or City) 

Fiona Dunlop – Show us your mussels! A mouthwatering trip to Vigo, Spain’s seafood capital (The Guardian) 

Ross Clarke – Land of Lava: From hiking through misty laurel forests to watching the sun set over a volcanic crater, the Spanish island of Tenerife offers far more than the lively resorts it's known for (Postcards Magazine) 

Eddi Fiegel – Exploring Melilla, the Spanish enclave on the north-west coast of Africa (Wanderlust) 

Francheska Melendez – The ultimate roadtrip across northern Galicia, Spain (Monocle) 

Eddi Fiegel – How the province of Girona became one of Spain’s gastronomy stars (National Geographic Traveller) 

The Media Award for Sustainable Feature of the Year (Consumer Print/Online – All) 

Norman Miller – What Santiago’s many ‘Camino’ pilgrims often miss (BBC Travel) 

Marina Spironetti – Back to their roots: The Vines of the Priorat (Food and Travel Magazine) 

Teresa Machan – Conservation, food and local culture on Gran Canaria (Green Traveller Media) 

Laura Field – Hidden Spain: Venturing to lesser-known Zaragoza and Salamanca (Wanderlust) 

The award ceremony will also include the Wanderlust Award for Spanish Tourism Personality of the Year, which in previous years has been awarded to Gabriel Escarrer, Chairman and CEO of Meliá Hotels International; Simón Pedro Barceló Vadell, Co-Chairman and Shareholder of the Barceló Group; and Luis Gallago, CEO of International Airlines Group (IAG).  

Attendees will be able to enjoy a selection of Spanish canapés and drinks inspired by the regions of Andalusia and Gran Canaria, this year's destination sponsors. 

Manuel Butler, director of the Spanish Tourist Office (UK), states:  

"Spain Talks, which begun in London, has always been a platform for relevant exchange, and we are proud to continue leading the conversation around some of the main challenges in our sector. This fourth edition is especially significant, not only because of the level of the participating experts and professionals, but also because it is being held, for the first time, in the exceptional setting of the Residence of the Spanish Ambassador. We trust that it will be a truly inspiring day."

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Mallorca

In the region of Calvià, Finca Galatzó Public Estate lies in the breath-taking UNESCO-listed Serra de Tramuntana. An oasis of protected mountain terrain, centuries-old olive groves and traditional dry-stone buildings dating back to Mallorca's Islamic period, here restored walking routes lie within a carefully preserved environment. To support responsible tourism, €2.1million from the Sustainable Tourism Tax has been dedicated to refurbishing the estate's Ses Porqueres building as an environmentally responsible mountain refuge. Offering 52 beds, shared facilities and multifunctional spaces for educational and cultural events, hikers and nature enthusiasts can rest easy in the tranquil countryside. The estate has also undergone a major restoration of endangered native flora and fauna, including the finca's first Mallorcan-breed calf named 'Torro', reinforcing Galatzó's role as an exemplary model for sustainable tourism.

ITS funds have also been invested into a new Mallorcan network of bicycle touring routes linking seven towns in the Raiguer region. The project connects Alaró, Binissalem, Consell, Inca, Lloseta, Marratxí and Santa Maria del Camí through a series of carefully planned cycling routes designed to be safe, clearly signposted, and accessible for active visitors, young and old. These routes will also link with existing trails in nearby areas, granting visitors access to even more countryside, vineyards, and traditional villages on two wheels. Designed to promote year-round travel, the initiative encourages Brits to soak up beautiful scenery, immerse in local culture, and experience a uniquely quieter inland landscape beyond the coastlines.

Formentera

In Formentera, funding from the Sustainable Tourism Tax has enabled the creation of a new water sports centre at Estany des Peix, bringing activities such as sailing, kayaking and diving together in one carefully managed location to help safeguard the area's vulnerable marine environment. As part of a broader strategy to attract visitors beyond the busy summer season and reduce pressure on local communities, the project is designed to lower environmental impact while providing better facilities for residents and travellers alike. Backed by just over €1 million from the sustainable tourism fund, the new centre features modern, accessible infrastructure built to meet increasing demand while remaining meticulously integrated into its environmentally sensitive surroundings. Set against a backdrop of crystal-clear turquoise waters and calm Mediterranean conditions, Formentera's unspoiled coastline, hidden coves, and rich marine life make it perfect for family exploration by boat, paddling along the shore, or diving to discover vibrant underwater ecosystems.

Ibiza

To incentivise travel outside of the summer months, Ibiza has launched a €2.2 million project to restore some of its most iconic heritage sites and turn them into attractions open all year round. Funded through ITS investment, the plan includes the restoration of the Pep Joan windmill, the Portinatx defence tower, and a new museum space at the s'Olivera archaeological site, where remains from the Punic and Roman periods can be explored. By bringing these historic places back to life and creating new interpretation centres, the island is giving its visitors more opportunities to experience Ibiza's rich culture both beyond its infamous beaches and at a more relaxed pace. Whether exploring restored landmarks or stepping into local exhibitions, travellers are invited to discover a different side of the White Isle, where history, nature, and everyday island life blend together to offer a deeper and more rewarding travel experience.

Menorca

Across Menorca, a series of exciting heritage and landscape restoration projects are being brought to life through the Sustainable Tourism Tax initiative. In Mahón, the Rambla defence tower, a protected Spanish site of cultural interest and 18th-century British military structure, has been stabilised and restored so it can be safely preserved as an outdoor museum feature within the natural park landscape. In Ferreries, urgent conservation work has been completed on the Medieval Castle of Santa Àgueda, where a damaged section of the wall was rebuilt using original materials to prevent collapse and protect the remains of one of the island's most important Islamic-period fortifications. The programme also includes the public acquisition of Sa Marina de s'Ermita estate, a rural area of high ecological value which has been restored as a green space for community, educational, and environmental use. Together, these projects give travellers even more reasons to explore Menorca beyond its beaches, offering the chance to discover historic landmarks, protected landscapes, and cultural sites that can be enjoyed year-round while experiencing a more authentic and sustainable side of the island.

For more information on Spain as a tourist destination, visit https://www.spain.info/en/

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

Spanning more than 3,900 hectares of mist-covered laurel forest in the Canary Islands, its ancient ecosystem, intense humidity, mosses, lichens, and ferns make this place unique in the world. Encompassing the public forests of all six municipalities on the island, the park is also home to one of the best-preserved stream networks in Macaronesia. These ancient woodlands are remnants of Europe’s Tertiary Period, making them some of the oldest forests on the continent. Despite its relatively small size, the park supports remarkable biodiversity, including 153 species found only on La Gomera. Its birdlife is especially notable, with around 50 species, three of them endemic, such as the Bolle’s pigeon and laurel pigeon, both closely tied to the monteverde ecosystem. Garajonay is part of key international conservation networks, including Natura 2000, Special Protection Areas (SPA), and Sites of Community Importance (SCI).

The Park offers free guided tours, suitable for all ages and those who are keen learn more about its curiosities. Alternatively, travellers and go alone and enjoy the more than 600 kilometres of trails spread all over the island. Thanks to well-maintained roads and multiple entry points, access to the park is very easy. The visitors centre, Juego de Bolas, welcomes outdoor enthusiasts and encourages travellers to lace up their walking boots, bring suitable clothing and immerse themselves in all this intriguing natural landscape has to offer. 

From slow-travel and adventure enthusiasts, UK tour operators offer tours to explore this marvellous natural habitat.

HEADWATER: Walking Across La Gomera

Traversing between San Sebastián de La Gomera, Hermigua and Valle Gran Rey, Headwater's specialised tour explores La Gomera’s most spectacular off‑the-beaten-path landscapes. Through the laurel forests of Garajonay National Park, travellers descend through El Cedro into fertile valleys and climb from Agulo to the dramatic Mirador de Abrante with views to Teide. 

EXODUS: Explore Garajonay National Park on Exodus' New Walking Tour of Tenerife and La Gomera

During the latter half of the trip, EXODUS travellers will descend into Garajonay National Park, reaching the hamlet of El Cedro before moving uphill to Reventón Oscuro. The following day, they will explore Chorros de Epina on the edge of the national park where is said those who drink the spring water will be happy in love and have good fortune.

For more information on Spain as a tourist destination, visit https://www.spain.info/en/

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

The Pied Piper Award celebrates festivals that not only implement meaningful sustainability strategies, but also communicate them effectively, inspiring audiences and industry peers alike. 

The award follows the recent renewal of Sonidos Líquidos’ three-star certification (out of four) from A Greener Future, reaffirming its status as one of Europe's most sustainable festivals. 

Through detailed environmental reporting, traceable, reusable cup systems, public sustainability metrics, and audience education initiatives, Sonidos Líquidos has positioned sustainability not as a backstage operation, but as a central narrative of the festival experience. 

“We believe sustainability must be visible, measurable and shared,” said Neftalí Acosta, founder and director of Sonidos Líquidos. “Communication creates awareness, and awareness creates change. If we want festivals to evolve, we must tell the full story —  transparently and honestly.” 

By receiving the Pied Piper Award, Sonidos Líquidos strengthens its international profile as a festival that leads not only in environmental performance, but also in responsible communication practices within the global music industry. 

Lanzarote itself plays a fundamental role in this vision. It has been recognised internationally as a UNESCO Biosphere Reserve, the island has long embraced a model of development rooted in environmental protection, landscape conservation, and harmony between tourism and nature. This shared commitment to sustainability creates the perfect ecosystem for initiatives like Sonidos Líquidos to thrive, aligning the festival's values with Lanzarote's long-term strategy for responsible and regenerative tourism. A representative from SPEL - Turismo Lanzarote attended the awards ceremony in London to show their support and highlight the island's commitment to sustainable cultural events. 

Sonidos Líquidos is organised by Arenao Producciones with the support of the Cabildo de Lanzarote, Turismo de Islas Canarias, SPEL - Turismo Lanzarote (under its product brand Lanzarote Music Festivals), Centros de Arte, Cultura y Turismo, Ayuntamiento de Yaiza, the Regulatory Council of the D.O. Vinos de Lanzarote, and Lava Live Fest. Collaborating partners include Grupo Chacón, Relaxia Resorts, Sonora, Lumar Mantenimiento, and Tickety. 

For more information on Spain as a tourist destination, visit https://www.spain.info/en/

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk