Under the leadership of Manuel Butler, director of the Spanish Tourist Office (UK), the summit united 10 advisory board members to share best practices and develop tangible actions to champion industry inclusivity.

Officially opened by local authorities, including Paula Llobet, Councillor for Tourism, Innovation and Investment, and José Manuel Camarero, Regional Vice-Minister for Tourism, the event focused on building cross-sector partnerships between local administration, tourism and transportation representatives, disability working groups, and law enforcement.

Reflecting on the collaborative milestone, Manuel Butler, Director of the Spanish Tourist Office (UK), stated:

“It has been an honour to bring this initiative to Valencia and to learn from a city and region so unwaveringly focused on creating a destination where no one is left behind. We believe travel is a fundamental human right. Seeing Valencia place accessibility at the very heart of its strategy, deeply respecting the autonomy and independence of both residents and visitors, presents a truly inspiring model.

“This Advisory Board Summit on Accessibility was created as part of our SpainforAll campaign, which aims to eliminate discrimination, champion diversity, and elevate accessibility standards across the entire travel sector. I would like to extend my deepest gratitude to the Valencia authorities, local tourism representatives, accessibility working groups and everyone who made this event possible, as well as the 10 advisory board members who joined us in Valencia to exchange vital insights and discuss tangible next steps for inclusive travel.”

Recognised as the winner of the 2026 Fitur4All ‘Inclusive National Destination’ and a runner-up at the EU Access City Awards, Valencia has embedded accessibility throughout its regional planning. During the summit, advisory members experienced the city's remarkable diversity from its Gothic, Romanesque and Baroque Cathedral to the futuristic City of Arts and Sciences witnessing firsthand an ecosystem where physical, digital, cognitive, and sensory inclusion are woven directly into public infrastructure.

Accessible Coastal and Cultural Tourism

A major highlight of Valencia's strategy is its world-class coast. The beaches of La Malvarrosa, Cabanyal, Pinedo, El Saler, and El Perellonet offer free accessibility facilities, including adapted walkways, amphibious wheelchairs, hoists, and seasonal assisted bathing programmes. Furthermore, a pioneering European pilot project is currently underway on El Cabanyal Beach to test an ergonomic seat for amphibious wheelchairs, specifically designed to improve water-access comfort and safety for individuals with cerebral palsy. The focus extends to the wider Valencia Region with over 600km of coastline and 87 accessible beaches spread across its three provinces; 27 in Alicante, 24 in Castellon and 36 Valencia.

This inclusive philosophy similarly transforms Valencia's major cultural events. 'Las Fallas', the city’s world-famous March festival and UNESCO Intangible Cultural Heritage event, has introduced groundbreaking accessibility tools developed by the Valencia City Council and Visit Valencia. Nearly 70 monument sites now integrate inclusive QR and NaviLens codes, granting immediate access to descriptive audio guides, sign language videos, and Easy Read formats. The physical event footprint has also been enhanced with dedicated reduced-mobility viewing areas and low-sensory "calm hours" tailored for individuals with neurological conditions.

Green Routes and Future Strategies

The city's award-winning climate infrastructure takes centre stage via its newly expanded 'Green Routes' (Rutas Verdes), including the iconic 9-kilometre Turia Gardens pathway winding through the centre of the city in a former riverbed cleverly repurposed after flooding back in the 1950s. Ideal for wheelchair users due to its flat, stable terrain, the route is undergoing a comprehensive technical audit by Spanish disability organisation Impulsa Igualdad to eliminate minor path irregularities. Parallel to this infrastructure work, multi-sensory digital resources, including pictogram systems and audio guides, have been deployed to make the park's landmarks accessible to all.

On a regional scale, the ‘La Comunitat Valenciana, també per a tu’ (Valencia Regiom, also for you) initiative mirrors this success, offering 26 fully accessible tourism routes across the wider territory.

Connecting these initiatives is Valencia’s seamless public transportation network, offering one of Europe’s most barrier-free transit experiences. The urban bus fleet is 100% accessible with low-floor entries and automated ramps, while the metro and tram networks feature step-free station access and tactile paving.

Looking forward, Valencia is advancing its strategy by sustaining its tourism accessibility working group, delivering industry-wide training, and preparing the launch of 12 specialised infographics to provide tourism professionals with actionable tools.

Concurrently, the SpainforAll UK working group is actively developing best practice accessibility information standards for the hotel sector, ensuring guests can find accurate, detailed, and independent data without needing to contact hotels directly for basic needs.

Advisory Board Participants at the Valencia Summit included:

• Ben Kirby, Enable Holidays

• Paula Hansen, World Accessible Holidays

• Jason Winter, Impact Manager, TTG Media

• Paula Sande, Impulsa Igualdad / Tur4All

• Atlyn Forde, Founder of C-Inclusively CIC and the Inclusive Travel Forum

• Yousif Nur, JourneyEase (Luxury Travel for Neurodivergent Minds)

• Monica Molina, DEI Consultant

• Jonathan Fletcher, The Wheelie Good Travel Company

• Kate McWilliams, LOTUS / Spanish Tourist Office (agency)

• Jesús Ruiz, Spanish Tourist Office (UK)

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The demolition works, funded largely through Next Generation EU resources, represent a combined investment of more than €6 million. Both properties had been closed for years and had fallen into significant disrepair, making their removal a priority within the municipality’s strategy to modernise the urban landscape.

The cleared plots will be transformed into new public areas designed to enhance the look, accessibility, and overall quality of two of Calvià’s most prominent destinations. Mayor Juan Antonio Amengual has highlighted the project as an important step in reclaiming neglected spaces and advancing a more sustainable, resident-focused model of development.

This step also complements a wider programme of improvements across the municipality, including the second phase of the Magaluf Promenade revamp, set for inauguration in June 2026, and the renovation of the infamous Magaluf strip, formerly known as Punta Ballena and Calle Blanc. Supported by Next Generation EU and Sustainable Tourism Tax funding, these projects sit within the broader “Magaluf for All” campaign designed to position the destination as a high-quality, accessible, and sustainable, tourism destination.

Ahead of travelling to Spain and its islands, visitors should check the requirements of the European Union’s new Entry/Exit System (EES) which is gradually being implemented across the destination:

https://travel-europe.europa.eu/ees

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

After a record-breaking year of tourism in 2024, which saw the region welcome close to 30 million visitors, Valencia reinforces itself as one of Europe's most inclusive and accessible tourism destinations. 

According to the TUR4all Travel 2025 Trends Report - which names Spain as the continent's leading nation in accessible tourism - Valencia ranks as the fastest growing destination. TUR4all Travel is a world-leading platform dedicated to fully accessible travel experiences and a purpose-driven agency that reinvests 100% of its profits into improving the quality of life for people with disabilities. Having gone above and beyond to diversify its tourist offering, the region of Valencia now boasts 7 new accessible routes outside of the conventional ‘sun and beach’ model. Serving travellers with sensory, mobility and cognitive needs, it remains evident that Valencia is taking crucial steps to ensure it keeps up with an ever growing market representing roughly 15% of the world's population. 

Statistics from the report reveal how 50% of travellers with accessibility needs prefer cultural and heritage experiences; a sector which Valencia's newest routes invariably meet. From the iconic City of Arts and Sciences, to the Albufera Natural Park and historic old town, there is something every traveller visiting Valencia can seek out for a culturally enriching escape in a destination which bathes in 300 days of sunshine every year. 

By prioritising universal design and inclusive services for all, the region of Valencia not only meets essential social needs but also caters to the loyal, high-spending target audience of travellers who are eager to embark on barrier-free journeys. In response to Valencia's recent achievements, COO of TUR4all Travel, Miguel Carrasco, states: 

“By integrating accessibility into the heart of its tourism development, [Valencia] proves that inclusion and competitiveness go hand in hand. Accessibility enhances not only the travel experience for people with disabilities, but also for seniors, families, and travellers with temporary limitations. It’s the foundation of a more sustainable and future-proof tourism model.”

For further information on the accessible opportunities for tourism across region of Valencia or Spain, please visit: https://www.tur4alltravel.com/en/home/

As a member of the Advisory Board, Ade has been working with experts from both the British and Spanish travel industries to identify both the challenges and opportunities for making travel more accessible. He shares how he looks forward to Seville and exploring how local tourism businesses are enhancing inclusivity and ensuring that all visitors can enjoy the city's rich culture and history.

-ENDS-

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If you would like to be involved with Spain’s advisory panel on accessibility, please contact Spain@wearelotus.co.uk

“It was fantastic to reconnect with our Hispano-British ‘Spain for All’ advisory board members as we continue building on the important progress made so far, working towards a model that ensures a truly inclusive experience for all travellers. This May, we will travel to Seville for the IV Session of the ‘Spain for All’ Advisory Board to share our findings with local tourism businesses and stakeholders. This initiative has several key objectives, including showcasing Spain’s accessible tourism offerings, strengthening industry partnerships, using feedback to drive growth, and increasing awareness of the ‘Spain for All’ campaign. Seville was the natural choice to host this session, given its remarkable strides in improving accessibility across the city. It offers the ideal setting for meaningful discussions and strategic planning while highlighting Spain as a leading accessible destination. There is much more to come this year, and we are excited for the journey ahead.”

Pictured from left to right:

• Jesús Ruiz, Head of Sustainability and Impact at The Spanish Tourist Office (UK)
• Manuel Butler, Director of The Spanish Tourist Office (UK)
• Susan Deer, Director of Industry Relations at ABTA
• Marina Snellenburg, Accessibility Manager at TUI Group
• Ben Kirby, CEO of Enable Holidays
• Angus Drummond, CEO of Limitless Travel

‘Spain for All’ ambassador, Ade Adepitan, meets with TTG's Daniel Pearce to discuss what accessible travel means in 2024. In the interview, part of TTG's Fairer Travel Month in July, Ade highlights the spending power the disabled community has in the UK, which he argues is not being capitalised upon successfully within the industry.  He touches on key issues facing accessible travel, including the dangerous assumption that all people with disabilities are one homogeneous group, the importance of catering to families with members with  disabilities,  and how to give the travel industry the tools to better cater to people with disability needs. 

Ade Adepitan, British television presenter and wheelchair basketball player, is the official ambassador for ‘Spain for All’, a campaign from the Spanish Tourist Office underlining the country’s commitment to improving accessibility and social inclusivity within the travel and tourism sector. Adepitan has spent significant time in Spain having lived in Zaragoza and has travelled the length and breadth of the country both personally and professionally. His ambassadorship role includes consultancy services for the advisory panel, personal feedback on his own experiences of travelling around the country as a wheelchair user, and endorsement of the campaign. 

The Spanish Tourist Office has run its first advisory panel to identify key challenges and opportunities for accessible tourism as part of its latest ‘Spain for All’ campaign. The advisory panel, comprised of travel industry professionals, accessibility experts, and people from the disabled community with additional input from ‘Spain for All’ ambassador, TV presenter and former professional wheelchair basketball player, Ade Adepitan.

The session, which was the first in a series of three, was moderated by accessibility consultant, Angus Drummond, founder of Limitless Travel. A passionate traveller, Angus' life took a transformative turn when he was diagnosed with Muscular Dystrophy in his early twenties. Leaving his career in investment banking, Angus embarked on global exploration, only to discover the profound lack of information and accessibility for disabled travellers. Determined to make a difference, Angus founded Limitless Travel upon returning home. The company now takes 1,000 guests on accessible, inclusive, and supported holidays worldwide each year.

The focus of the first advisory panel session was on changing mindsets and focusing on solutions, rather than problems with key topics including:

• The importance of the feedback loop between end-users and service providers
• Overcoming fear by sharing information and best practice  
• A blueprint for digital accessibility 
• Government & legislation and the impact on accessible development
• The commercial opportunity & investment into accessible travel

Manuel Butler, Director of the Spanish Tourist Office, says:

“I am delighted to launch the first advisory panel on accessibility as part of our ‘Spain for All’ campaign. It was fantastic to hear from a range of accessibility experts and people with lived experiences of disability in order to guide the Spanish Tourist Office’s accessibility strategy. Spain aspires to be a welcoming destination with high-quality services that consider universal accessibility, and listening to experts is a key step along this journey. I look forward to the next advisory panel session.”

Panel Members:

Angus Drummond, Founder, Limitless Travel (moderator)

Atlyn Forde, CEO, Communicate Inclusively

Amanda Norey, Executive Recruitment Consultant, Gail Kenny

Anthony William, Founder, The World is Accessible

Angie Hills, Head of Destinations, ABTA

Ben Kirby, CEO, Enable Holidays

Harry Wales, Founder, Travelosophers 

Jonathan Fletcher, CEO, Wheelie Good Travel

Marina Snellingberg, PRM & Accessibility Manager, TUI

Monica Molina, Senior Sustainability Consultant, Sustainability Solutions (Barcelona) 

Paula Hansen, Managing Director, World Accessible Holidays 

Susan Deer, Director of Industry Relations, ABTA

Sassy Wyatt, Accessibility and travel consultant, Blind Girl Adventures

Manuel Butler, Director, The Spanish Tourist Office (UK)

Jesús Ruiz, Head of Sustainability & Impact, Spanish Tourist Office (UK)

Miguel Carrasco, Development Director & Director of Tourism, Impulsa Igualdad / Tur4All (Spain)

Stelena Angelova, Technician, Impulsa Igualdad / Tur4All (Spain)

Kate McWilliams, Managing Director, LOTUS

Download images here

The Spanish and British travel industries were united in the second edition of ‘Spain Sustainability Day’ which took place both in person at The Conduit, London, on 18 April 2024 and via live streaming.  

Manuel Butler, director of the Spanish Tourist Office in London, officially opened the event, outlining the special relationship between the United Kingdom and Spain and the objective of creating dialogue between the two countries to transfer knowledge in the field of travel and sustainability. He outlined Spain’s tourism ambitions of season extension; with peak season visits dropping 1% year-on-year from 45% to 44%, and geographical diversification, with Spain’s Northern regions driving a larger tourism share in 2023 (up 23% year-on-year).

The dual language conference, moderated by Richard Hammond, director of Green Traveller productions and sustainable travel writer, included speakers from across Spain and the UK’s travel and transportation industries with panel sessions on circular economy, biodiversity and accessibility.

The event was sponsored by Visit Benidorm, part of the Region of Valencia, and the Balearic Island of Mallorca. Leire Bilbao, director of Visit Benidorm outlined the city’s 18% reduction in water-usage over the last 25 years, despite a 40% population growth, whilst Susana Sciacovelli, director of tourism (demand and hospitality) at Mallorca Council showcased the island’s responsible tourism pledge and roadmap towards transformation.

Circular Economy

The first panel featured Gabriel Llobera Ramis, marketing and communications manager at Garden Hotels, Nadine Pinto, global sustainability manager at The Travel Corporation (TTC), Carol Rose, head of sustainability at ABTA, and Coralía Pino, head of Sustainability at ITH (Instituto Tecnológico Hotelero).

The session stressed how now is the time to adjust our mindsets and employ disruptive thinking. Carol Rose reiterated the need to keep products in the industry for longer and touched on the impact of the hotel industry contributing not just to food and energy waste but also to textile landfill which accounts for a total of 92 million tonnes of waste per year.

Coralia Pino discussed Spain’s initiatives within the hotel industry outlining how the 2008 crisis forced hotels to look at energy efficiencies. She reminded delegates that food and energy expenditure are the second and third largest cost areas of all hotel operations, therefore emphasising how circular economy is vital, both for business and the environment. Likewise, Nadine Pinto discussed the impact of hotel merchandise and making bolder choices around in-room amenities.

Gabriel Llobera Ramis from the Balearic-based Garden Hotels showcased the group’s pioneering organic waste management and compost production, as well as the need for public policy with the Balearic Island archipelago recently initiating its ‘law of circularity’ for all hotels across the islands.

Biodiversity - impacts and Interventions

The second panel featured Terry Brown, destinations programme manager at The Travel Foundation, Dylan Walker, wildlife tourism expert at Wildlife Heritage Areas, Blanca Pérez Sauquillo, SG marketing at Turespaña, José Marí Olano, Councillor for large projects, Valencia Green Capital and Zina Bencheikh, managing director at Intrepid

The panel discussed biodiversity in tourism and how tourism is critical in terms of connectivity and education. The emphasis was on community in wildlife tourism and creating respectful bonds between wildlife and visitors with valuable initiatives, such as MEET (Mediterranean Experience of EcoTourism), creating a network of protected areas that are collaborating to engage communities locally in nature conservation.

Blanca Perez Sauquillo discussed the need to also educate the conscious consumer with digestible and effective messaging, while Zina Bencheikh, Managing Director of Intrepid said “it’s about doing the right thing and educating our customers.  They don’t always know the right choice until we offer it.”

From a more urban context, José Mari Olano discussed Valencia’s status as Green Capital 2024 and how cities can adapt their tourism proposition and urban planning to benefit both residents and visitors.

Accessibility & Inclusivity

The third and final panel was moderated by Meera Dattani, senior editor at Adventure.com and travel and culture writer and included Angus Drummond, CEO at Limitless Travel, Alberto Gutiérrez Alberca, Valladolid traffic and mobility executive, Miguel Carrasco, director of tourism at Impulsa Igualdad and Susan Deer, director of industry relations at ABTA.

The session started with an inspiring Spanish welcome from Spain’s ‘Spain for All’ ambassador and special guest, Ade Adepitan, who has lived, worked and travelled throughout Spain. 

Quoting the World Health Organisation figures, Adepitan highlighted how 1.3 billion people worldwide (or 16% of the global population) have some kind of disability. He said, “whilst not all of these people want or have the means to travel to Spain, even if we’re only talking about a small percentage, this is still a vast number of people that should be given the opportunity to enjoy what millions of non-disabled people enjoy every year, the beauty of taking a holiday.”

Angus Drummond, CEO of Limitless Travel, talked eloquently about his own personal travel experiences which inspired him to subsequently set up Limitless Travel. He said, “ultimately people with disabilities are the same as other consumers, whilst yes, they may need an adapted bathroom, they also want a great travel experience, a great bar and essentially the same as every other customer.”

Alberto Guitierrez from Valladolid talked about the progress being made within urban transportation, and the need for digital accessibility, whilst both Miguel Carrasco from Impulsa Igualdad and Tur4All, and Susan Deer, head of Industry Relations at ABTA stressed the importance of information, transparency, and training.

Keynotes

Keynote speeches were delivered by Nejc Jus, Director of Research at the World Travel & Tourism Council (WTTC) and Charlie Cotton, Founder of Ecollective Carbon

Nejc Jus showcased the WTTC’s latest tourism data with the 2023 global indicators putting the tourism sector’s worth at 9.9 trillion US dollars and 1.63 trillion visitor-spend. Forecasting ahead over the next ten years, the WTTC expects tourism to represent 11.4% of the global economy and 12.2% of all jobs. The data also looked at environmental and social factors from across 185 countries indicating that in 2019 when tourism was at its peak, the tourism sector contributed 8.1% to Greenhouse Gas emissions with transport accounting for the largest part of these emissions.  

The final keynote hosted by Charlie Cotton from Ecollective started with the carbon impact of tequila, beer and wine and looked at reduction through design, taking into consideration our transport, food and hotel choices. His motto ‘progress over perfection’ was an important takeaway as well as his recommendation is to “get obsessed with your number”.

Manuel Butler, director of the Spanish Tourist Office (UK) says:

“Thank you to everyone who has played a part in this important event. We were delighted to touch on so many important topics within our sector and hear from so many experts in the field. It really is a fantastic opportunity to share important learnings from across the sector with a specific focus on these two major travel destinations”

The afternoon conference was followed by Spain’s Media Awards opened by the Spanish Ambassador and recogising the best travel content by UK writers showcasing themes which correspond to Spain’s sustainable tourism pillars.  

Prior to the media awards, a ‘Special Recognition Award’ was presented by Lyn Hughes, founding editor of Wanderlust Magazine to Luis Gallego Martín, CEO of International Airlines Group (IAG), for his part in creating the roadmap to becoming the first global airline group to commit to becoming net zero by 2050 and the first European airline group to set the target of 10% Sustainable Aviation Fuel by 2030. Further details and a full list of winners and runners-up are available here.

• The campaign underlines the country’s commitment to improving accessibility and social inclusivity within the travel and tourism sector.  
• Travel industry peers that would like to like to share any insight or consider joining the advisory panel can register their interest here.  

In a move towards fostering accessible tourism and promoting social inclusivity, the Spanish Tourist Office (UK) announces the launch of its new campaign "Spain for All”, underlying the country’s aspiration to be a welcoming destination for all, with an ongoing commitment to improving accessibility, eliminating discrimination, and improving diversity within the travel sector. 

‘Spain for All’ will comprise of a number of different initiatives aimed at creating dialogue, sharing key learnings and building a roadmap for better inclusivity from a social and accessibility standpoint to enable more visitors to Spain to immerse themselves in the rich culture, history, and natural beauty of the country. 

Manuel Butler, director of the Spanish Tourist Office in the UK says: 

“In Spain, we place strong emphasis on putting frameworks in place for equal opportunities, to expand social rights and reduce the gaps and prejudice between different groups. Our aim is to create geographic and economic sustainability with a socially inclusive tourism model that spreads the benefits around the country, 365 days of the year. To work towards greater equality, good governance and public policy is vital but we also want to learn from our peers in the travel industry and create dialogue to better understand both the challenges and the opportunities as we advocate for a more inclusive travel sector.” 

At policy level, accessibility regulations and support for those with disabilities have been in place in Spain for over 40 years. City infrastructure in Spain must meet accessibility requirements, with many setting the benchmark for accessibility by winning or being shortlisted for the European Commission Access City Awards over the last 20 years: including Ávila, Barcelona, Bilbao, Burgos and Castellón.  

Visitors to Spain can obtain accessibility support and information through Spain Is Accessible; a seal of approval used by Spanish institutions to standardise the accessibility criteria across multiples sectors such as culture, food & wine, nature, sun & beach, health & beauty - to name just a few. The site offers information and support for travellers with disabilities and allows users to filter access to different attractions and destinations dependent on their individual needs. Other initiatives include Spain’s ONCE Foundation, formed in 1988, which reduces discrimination and improves the lives of those with disabilities from an accessibility, inclusion, and employment perspective. It is ranked among the world’s largest social business groups and is a global benchmark for disability organisations. 

Looking specifically at tourism services and infrastructure within Spain, public transport is becoming more accessible especially within the large cities and newer Metro networks. In Madrid, around 70% of the Metro network is currently accessible and around 90% in Barcelona. Accessibility standards also apply to accommodation providers in Spain. Ilunion and Ilunion Hotels, part of ONCE, aim to bring more people with disabilities into the travel workforce, as well as providing a network of adapted hotels.  

The first phase of the ‘Spain for All’ campaign includes the creation of an advisory panel with the aim of collating industry feedback to identify key challenges and opportunities and help identify a roadmap towards positive progress. Other actions to follow will include a consumer survey, panel discussions and a content campaign. 

Industry peers that would like to like to share any insight or consider joining the advisory panel can register their interest here.  

The Tourism Board of Alicante is partnering with the company PASSPORTERAPP to produce a travel app to provide more in-depth travel information to tourists. 

The app will also include a section called "Alicante Fácil" that will feature content for people with reading comprehension difficulties. This guide has been produced by the APSA association to help make tourism more inclusive. The guides are available in Spanish, Valencian and English.

NAVILENS SYSTEMS DEVELOPED IN ALICANTE TO SUPPORT VISUALLY IMPAIRED TRAVELLERS  

Another development, the Navilens system, produced for use in Alicante, facilitates the mobility of people with reduced or no vision. The system consists of labels with colour codes similar to barcodes or QR codes that are placed around the city. These codes are read by the camera on a mobile phone and information from each tag is read aloud. 

The advantage of this app over other similar options is that these codes can be read from much greater distances. It has already been installed on El Postiguet beach, making it the first smart beach in the country, and it provides written or spoken information in 33 languages. This system has also been incorporated on the Island of Tabarca.  www.alicanteturismo.com 

The ‘Accessible French Way of the Camino de Santiago’ will feature geolocation technology which will allow pilgrims with disabilities, especially blind people, to guide themselves along the entire Camino and locate different hostels to stay. The initiative will also evaluate the accessibility of accommodation options along the route. The project has been launched now as Spain is celebrating Xacobeo 2021, the Compostela Holy Year when pilgrims are most inclined to make the pilgrimage, and has received recognition from the Xacobean Council as part of the official programme. The ground-breaking project will make the Camino de Santiago accessible and provide equal opportunity for those with disabilities that wish to tick off a true bucket-list item.

The Director of Tourism of the Government of Navarra explained that "the Camino de Santiago is a fundamental element of Navarra's heritage, and also a priceless tourist resource that offers many different route options for people making the journey. However, the most important thing is not just completing the Camino de Santaigo walk, but also the experience along the way.  So it should be universally accesible so that everyone can partake in the experience given its suitable routes, accommodation and services. The walker has to be able to travel, take in their surroundings and discover the Camino de Santiago without limitations. It is also a fantastic trip to reactivate tourism in a safe, sustainable, inclusive and innovative manner."