Nestled in the foothills of the Picos de Europa in Asturias, Wild Finca is demonstrating how nature can flourish when space is given to recover. Over the past eight years, the 13-hectare former dairy farm has been transformed from overgrazed pasture into a thriving mosaic of wildflower meadows, ponds, woodland edges and wildlife corridors, creating an important refuge for biodiversity in northern Spain. 

Rewilding in Green Spain

Founded by wildlife storytellers and conservationists Luke Massey and Katie Stacey, Wild Finca was established in 2018 with a vision to restore both the landscape and people's connection to nature. Situated within one of Spain's most biologically rich regions, the project demonstrates how smaller-scale rewilding initiatives can contribute to ecological recovery while complementing the wider natural landscapes of Asturias and the Picos de Europa.

What was once managed pasture has evolved into a diverse habitat supporting an extraordinary range of wildlife. Wild Finca has recorded more than 113 bird species and over 30 mammal species, including 16 species of bat, alongside reptiles, amphibians, invertebrates and native flora. Seasonal visitors include red-backed shrikes, European nightjars, woodcock and redwings, while resident wildlife ranges from roe deer and red squirrels to hedgehogs, salamanders and emerald lizards.

A Haven for Wildlife

The surrounding region is already recognised as one of Europe's most important wildlife destinations. Asturias is home to species such as the Cantabrian brown bear, Iberian wolf, Cantabrian chamois and a variety of birds of prey, including vultures and goshawks. By creating a patchwork of habitats and allowing natural processes to play a greater role, Wild Finca provides additional feeding, breeding and shelter opportunities for many species that move through the wider landscape.

The project's approach combines habitat restoration with careful land management. Rotational grazing systems, the protection of wildflower areas and the creation of ponds have encouraged increasing numbers of insects, amphibians and other wildlife. Recent years have seen growing populations of species including glow worms, wasp spiders, marbled newts and Iberian singing frogs, demonstrating the ecological benefits that can emerge when habitats are restored.

Connecting People with Nature

Alongside its conservation work, Wild Finca aims to inspire greater engagement with the natural world through educational resources, nature experiences and community outreach. The project is rooted in the belief that ecological restoration and human wellbeing are closely connected, encouraging visitors and followers to discover how even small spaces can support biodiversity and foster a deeper appreciation for nature. 

As interest in nature-based travel continues to grow, Wild Finca offers an inspiring example of how conservation, biodiversity and rural life can come together in the heart of Green Spain. While modest in scale, the project highlights the remarkable wildlife, landscapes and environmental initiatives that continue to shape Asturias as one of Spain's most distinctive nature destinations.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

From medieval castles to stately homes, each of the following four Paradores offers British travellers the chance to immerse themselves in Spanish history from the comfort of sensitively designed interiors and exemplary facilities. Unwaveringly committed to authenticity and sustainability, this year Paradores reaffirms itself as one of the most distinctive ways to experience Spain’s famed culture and landscape.

Parador de Santillana Altamira, Cantabria

On 11 June 2026, Parador de Santillana Altamira reopened its doors and welcomed guests following a comprehensive €8 million renovation that marks a new chapter for one of Cantabria’s most emblematic historic hotels. Now a 4-star property, the Parador has been renamed to strengthen its connection to the neighbouring UNESCO World Heritage Site. Inside, the redesign blends traditional Cantabrian architecture with contemporary elegance, using restored furnishings, artisan pieces and natural materials. Furthermore, the refurbishment transforms the Parador into one of the network’s most advanced properties, introducing enhanced accessibility and sustainable technologies that could cut its carbon footprint by up to 85%. Together, these upgrades establish Parador de Santillana Altamira as a benchmark for responsible tourism, heritage preservation, and modern hospitality in northern Spain.

Parador de Santillana Gil Blas, Cantabria

With northern Spain experiencing double- and triple-digit growth in visitor numbers, Paradores is ideally positioned to meet rising demand with not one, but two standout properties in Cantabria. Similarly benefitting from significant investment is Parador de Santillana Gil Blas, which has reopened following a €900,000 redecoration programme that has revitalised another of the region’s most elegant stays. Set in the heart of Santillana del Mar, the beautifully preserved villa has been thoughtfully refreshed to enhance comfort while retaining its distinctive character and timeless charm. The refurbishment has updated guest rooms and communal spaces with a refined aesthetic that respects the building’s heritage, combining warm textures, traditional materials and contemporary design touches. The result is a renewed atmosphere that balances authenticity with modern hospitality standards. The investment ensures that visitors can enjoy an improved sense of comfort and style, while still experiencing the unique cultural identity that has long made Santillana Gil Blas a standout destination for heritage tourism in northern Spain.

Parador de Olite-Erriberri, Navarra

After an extensive €8.6 million renovation, Parador de Olite-Erriberri, housed within the Old Royal Palace of Olite, has unveiled its complete redesign, cementing its position as one of Europe’s finest examples of Gothic civil architecture. Renovations included the complete refurbishment of guestrooms and restoration of key architectural features in the original stonework, arches and passageways where Navarrese tradition, French influence, and Mudéjar heritage converge. Adding a unique cultural dimension, the reopening also introduces a contemporary art programme inspired by the medieval court of King Charles III. Works by leading Spanish artists including Estela de Castro, Nacho Martín Silva and Álvaro de la Vega evoke the exotic animals that once captivated visiting dignitaries, creating a dialogue between history and modern creativity. Stay at Parador Olite-Erriberri and use it as your gateway to discover the many treasures of Navarra.

Parador de Sos del Rey Católico, Aragón

Parador de Sos del Rey Católico invites travellers to discover a landmark stay in the heart of one of Aragón’s most beautifully preserved medieval towns, after celebrating its 50^th anniversary in 2025. Marking this milestone, the Parador has recently completed its €2.5 million investment. Renovation works have refreshed guest bathrooms, improved energy efficiency, and enhanced communal spaces with renewed interior design, ensuring a more comfortable and contemporary stay. Essential upgrades have also improved operational sustainability, reinforcing the Parador’s long-term commitment to responsible tourism. Set in the birthplace of Ferdinand II of Aragón, the Parador blends centuries of heritage with the warmth and quality of modern hospitality, offering an immersive experience within a building that reflects the spirit of its surroundings. With its cobbled streets, historic architecture and sweeping views of the Cinco Villas region, Sos del Rey Católico offers the perfect setting for travellers seeking culture, authenticity and quiet discovery, making the Parador an unmissable destination for the years ahead.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Operating across the four regions that make up Green Spain (España Verde) — the Basque Country, Cantabria, Asturias and Galicia — the luxury hotel-train experience combines scenic rail travel with high-quality accommodation, gastronomy and curated cultural excursions.

Having kickstarted in May, the Costa Verde Express operates with a full-board service and features recently renovated suites, providing guests with five nights of onboard accommodation. Throughout the journey, passengers discover historic cities, charming coastal towns and outstanding natural landscapes through a programme of guided visits and experiences designed to highlight the region’s unique identity.

In Cantabria, the train makes stops in the regional capital, Santander, and includes an excursion to Santillana del Mar, one of the area’s most iconic medieval towns. These destinations showcase the diversity of Cantabria, from its elegant coastal setting and cultural attractions to its historic architecture and traditional character.

The Costa Verde Express forms part of Renfe’s portfolio of luxury tourist train experiences, which are designed around slow, experiential travel and the revival of the golden age of rail journeys.

Together, these experiences position northern Spain as a leading destination for premium rail tourism, connecting travellers with the landscapes, traditions and communities that define Green Spain.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Delivered through a collaboration between the Department of Territorial Cohesion and the Department of Culture, Sport, and Tourism, the project provides a dedicated cycling corridor across the Sakana region, encouraging cycling as a practical, low-carbon mode of transport while improving connections between local communities.

The new infrastructure comprises a 46-kilometre main route and 12 connecting branches with a combined length of 21 kilometres, creating an integrated network that links towns and villages throughout the valley. The project included the construction of new cycling paths alongside the upgrade of existing routes, with improvements to road surfaces, drainage systems and signage to enhance safety, accessibility and user experience.

The investment is designed to support everyday travel as well as recreational cycling, providing residents with an attractive alternative to private car use while promoting healthier and more sustainable lifestyles. The improved infrastructure is also expected to strengthen the region's appeal for cycle tourism, delivering wider economic benefits to local businesses and communities year-round.

The Irurtzun–Ziordia route forms part of Navarre's wider strategic cycling network, which aims to connect the principal towns of the Chartered Community of Navarre with neighbouring autonomous communities and France. By strengthening regional and cross-border connectivity, the project contributes to the Government of Navarre's long-term objectives of reducing transport emissions, improving territorial cohesion and expanding active travel infrastructure.

The completion of the new cycling route reinforces Navarre's ongoing investment in sustainable mobility, demonstrating how targeted infrastructure projects can improve accessibility, support local economic development and encourage a shift towards greener, more resilient transport systems.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Announced in London yesterday by the Canary Islands' Minister of Tourism, Jessica de León, alongside Miguel Ángel Rodríguez, Director General for Tourism Planning, and Isabel Florido, Environmental Sustainability Officer at Turismo de Islas Canarias, REGNEXT aims to make tourism a direct contributor to environmental restoration and community wellbeing through voluntary contributions.

The announcement comes as destinations across Europe increasingly introduce visitor taxes to help manage tourism and fund sustainability programmes. Instead, the Canary Islands is proposing a voluntary model that enables travellers, travel companies and climate funds to support regeneration projects across the islands.

Welcoming the initiative, Manuel Butler, Director of the Spanish Tourist Office UK, said:

"The Spanish Tourist Office welcomes this innovative approach, which replaces obligation with voluntary contributions to well-designed sustainability projects that will benefit both visitors to the Canary Islands and local communities. By supporting tangible environmental and social initiatives, REGNEXT will help protect and restore natural spaces, reduce emissions, improve quality of life for residents and enhance the visitor experience."

REGNEXT has been designed as a digital platform that connects contributors directly with environmental and social regeneration projects across the Canary Islands. It ensures complete transparency and traceability, guaranteeing that contributions are directed to specific projects rather than a general fund.

Visitors, travel companies, foundations and other organisations will be able to make voluntary contributions through a simple online system. Users can browse approved projects, choose those they wish to support and follow their progress.

Each project will include information on its objectives, budget, implementation timetable and expected outcomes. Contributors will also have access to regular progress reports and independently verifiable data showing environmental and social impacts, from restored habitats and reduced emissions to strengthened climate resilience and community initiatives.

Among the first travel companies participating are easyJet holidays, Jet2.com, Jet2holidays and TUI, alongside a growing number of international tourism businesses committed to sustainable tourism.

Speaking at the launch, Jessica de León, Minister of Tourism for the Canary Islands, said:

"We are driving a profound transformation of our tourism model with a very clear objective: to ensure tourism delivers greater benefits for the people of the Canary Islands. REGNEXT is one of the key tools that will help us achieve that ambition.

"For many years we have worked to reduce tourism's environmental impact through greater energy efficiency and lower emissions. Now it is time to go one step further and create a tourism model capable of generating a positive impact on the destination.

"REGNEXT has been created to make tourism an active force for environmental and social regeneration. Through voluntary contributions from visitors, businesses and climate foundations, we can ensure that part of the value tourism generates is reinvested directly into restoring ecosystems, strengthening climate resilience and improving the communities that make our destination so special.

"Most importantly, this places the people of the Canary Islands at the heart of our tourism policy while building a fairer, more sustainable tourism model that delivers greater benefits for everyone."

Projects supported through REGNEXT will include habitat restoration, biodiversity conservation, emissions reduction, climate adaptation, landscape improvement and community initiatives that improve quality of life across the islands such as affordable housing and food banks .

For UK travellers, REGNEXT offers a new way to support the destination they visit without increasing the cost of their holiday through a compulsory tax, while giving travel companies a transparent mechanism for investing in measurable environmental and social outcomes.

Alongside REGNEXT, the Canary Islands Government outlined wider reforms designed to create a better-balanced tourism model, including new legislation regulating holiday rentals.

The Sustainable Regulation of Tourist Use of Residential Properties Act, introduced last December, has already halted the registration of new holiday rental accommodation in 85 of the Canary Islands' 88 municipalities while local authorities determine, through democratic planning processes, how many properties can be sustainably accommodated and where they should be located.

Around 1,500 holiday rental properties have already voluntarily left the Canary Islands Tourism Register, helping achieve what the Government describes as a "soft landing" for the sector.

Miguel Ángel Rodríguez, Director General for Tourism Planning, Training and Promotion, said:

"Our objective has never been to eliminate holiday rentals but to ensure they develop in a sustainable and properly planned way. For the first time, local authorities will be able to decide where this type of accommodation is appropriate, based on planning, environmental assessment and the needs of local communities.

"The early results are encouraging. We have seen a voluntary reduction in registered properties while creating the conditions for a more balanced tourism model that protects housing, respects urban environments and provides greater certainty for residents, visitors and the tourism industry alike."

Rodríguez also outlined forthcoming reforms covering active tourism businesses and the Canary Islands' first regulatory framework for campsites and camping facilities, aimed at improving quality standards, supporting employment and protecting the islands' natural environment.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The workshop built on discussions from April´s Spain Talks conference, focusing on how destinations can proactively manage tourism growth before pressures emerge. A key theme throughout the day was that successful destination management is not simply about visitor numbers, but about ensuring tourism supports local communities, protects the natural environment, maintains quality visitor experiences and delivers long-term value.

Participating organisations included ABTA, Brittany Ferries, Exodus Adventure Travels, HF Holidays, Inntravel, Intrepid Travel, Much Better Adventures and Pura Aventura.

Opening the session, Manuel Butler, Director of the Spanish Tourist Office UK, highlighted the growth of UK tourism to northern Spain and the opportunity to shape that growth sustainably.

“Last year, the most significant growth in UK visitors to Spain was to our northern regions. As demand continues to grow, we have an opportunity to work with industry partners to ensure tourism creates value for destinations and local communities while supporting year-round travel. Spain and the UK helped shape modern tourism in the 1960s. Today, we have a shared responsibility to help shape a more sustainable model for the future.”

Rebecca Armstrong, Head of Impact at Travel Forward and moderator of the session, said destinations benefit most when tourism development is planned collaboratively and proactively.

“Tourism works best when its direction is shaped early. Asturias and Galicia have an opportunity to plan proactively, bringing destinations and businesses together to focus not just on visitor growth, but on the type of tourism that delivers lasting value for communities, businesses and the environment."

“One of the clearest messages from the discussion was that destinations do have limits, though these are not always best expressed in visitor numbers. More often, they relate to community engagement, environmental protection, infrastructure, quality of experience and preserving what makes a place distinctive.”

Representatives from both destinations outlined their ambitions to grow international tourism in line with sustainability principles, highlighting opportunities across nature, culture, gastronomy and active travel.

José Manuel Merelles, Director of Turismo de Galicia, said international demand for the region continues to grow, creating opportunities to further develop nature, culture and active tourism products.

“The Camino de Santiago remains our most important attraction and a leading example of sustainable tourism. We see a clear opportunity to welcome more international visitors interested in active travel, nature, culture, history and gastronomy.”

Tatiana González Sales, Head of Turismo de Asturias, highlighted the region’s long-standing commitment to sustainable tourism development.

“More than a third of Asturias is protected territory and tourism development must remain in balance with environmental protection. Our tourism model has consistently been built on respect for the natural environment, and we remain committed to working with partners who share those values.”

There was broad agreement among participating operators that Asturias and Galicia are particularly well positioned for lower-impact, higher-value tourism, but that future demand should be carefully managed to protect the qualities that make both destinations distinctive.

Kasia Morgan, Head of Sustainability, Exodus Adventure Travels said:

“Today has provided a valuable opportunity to learn more about Asturias and Galicia beyond their rich product offerings, focusing instead on the type of tourism they want to attract and how to accommodate growth without negative impacts on people and place.

“As a B Corp adventure tour operator, Exodus is committed to offering holidays that prioritise community connection and nature-positive experiences. Working collaboratively across the industry to protect our planet, homes and holidays for the future is hugely important.”

Chris Bladon, Product Lead at Pura Aventura, added:

“At Pura Aventura, it is our mission to introduce visitors to lesser-known areas and more community-based experiences. Clear guidance from destinations on local priorities, capacity and product readiness is hugely valuable.”

The Spanish Tourist Office UK confirmed it will continue working with destinations, tourism businesses and industry partners on further discussions focused on sustainable destination management across Spain.

The workshop forms part of the Spanish Tourist Office UK’s wider programme of industry engagement following Spain Talks 2026, which examined how destinations can respond to growing visitor demand while maintaining quality of life for residents and high-quality visitor experiences.

For further information or interview requests with Manuel Butler, Director of the Spanish Tourist Office UK, or representatives from Travel Forward, please contact: Jessica Harvey Taylor on Jessica.harvey@tourspain.es

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The Blue Flag is one of the most recognised international markers of coastal excellence, awarded to destinations that meet strict criteria across water quality, environmental management, accessibility, and safety. Beaches must undergo regular monitoring and demonstrate high standards not only in cleanliness but also in the services and infrastructure provided to visitors, from lifeguards and first aid to environmental information and responsible management practices. 

Spain’s performance in 2026 represents its strongest result to date, maintaining a leading position globally and accounting for approximately 15% of all Blue Flag beaches worldwide. This continued success places Spain ahead of other major European destinations such as Greece, Italy, France, and Portugal, reflecting a sustained commitment to coastal management and environmental standards.

The breadth of Spain’s coastline is a key part of this appeal. From the Atlantic shores of Galicia and Asturias to the Mediterranean beaches of the Valencian Community and Andalusia, the country offers a wide variety of coastal experiences. Visitors can choose from well-equipped urban beaches, family-friendly stretches with full facilities, or more natural and undeveloped areas, all underpinned by consistent quality standards.

Spain’s beaches also remain publicly accessible by law, ensuring that these high-quality coastal environments can be enjoyed widely. This accessibility, combined with the country’s extensive coastline and strong tourism infrastructure, contributes to its enduring popularity as a leading sun-and-sea destination. 

Many Spanish beaches have also demonstrated remarkable consistency within the programme, with some maintaining Blue Flag status continuously since it expanded internationally in 1987. This long-term recognition reflects not only natural assets but also ongoing investment and collaboration between municipal, regional, and national authorities. As demand grows for destinations that combine natural beauty with safety, accessibility, and sustainability, the Blue Flag continues to offer a trusted benchmark for travellers. 

Spain’s record-breaking results in 2026 highlight its ongoing commitment to responsible tourism, ensuring that its coastline remains both protected and accessible for future generations. 

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Palma de Mallorca is taking centre stage of a new chapter in one of the world’s most iconic pilgrimages, the way of St James or El Camino de Santiago which sees would-be-pilgrims flock to Spain from all over the world. The island has now formalised the ancient route as a 67-kilometre trail starting in Lluc Sanctuary and ending in the spiritual church of Sant Jaume in the centre of Palma, offering travellers the chance to embark on an iconic journey to Santiago de Compostela, beginning in the Balearic Islands. Acting as an esteemed bridging point between the Balearics and the mainland, Palma de Mallorca emerges as the symbolic and experiential highlight of the New Way of St James.

A Journey of Tradition, Landscape, and Discovery

The new iteration of the pilgrimage, known as El Camino de Lana (The Wool Way), offers a blend of spiritual discovery and laidback Mediterranean lifestyle. Along the route, pilgrims pass through ten municipalities, experiencing Mallorca’s diverse landscapes, heritage sites, and local culture before arriving in the final destination of Palma de Mallorca. One of the most symbolic elements of this project is the creation of a specific seal for each town or village, allowing pilgrims to stamp their passport according to the Jacobean tradition.

A typical four-day route may look like:

·       Stage 1: Santuari de Lluc – Caimari (~18km)

·       Stage 2: Caimari – Lloseta (~18km)

·       Stage 3: Lloseta – Santa María del Camí (~15km)

·       Stage 4: Santa María del Camí – Palma (~15km)

A Historic Finale in the Heart of Palma

It is not until the travellers reach the capital of the Balearics that the journey takes on a new dimension. Bursting with cosmopolitan spirit, world-class gastronomy, and spiritual sites, such as the 13^th century Church of Sant Jaume which pilgrims will have firmly marked on their maps before setting out on their journey, Palma makes the perfect pit stop before continuing to the mainland. After four days of trekking across Mallorca, the capital city offers some well-earned respite and reward whether its visiting one of the numerous art galleries, museums and noble houses or sipping a cocktail in one of the many plazas. Serving as both the destination and the gateway, ferry connections to the Valencian Community are abundant allowing pilgrims to pick up their trail on the mainland in the journey onward to Santiago de Compostela.

Spirituality in the Heart of Palma

The Camino de Lana culminates at the Church of Sant Jaume, where visitors can pause to reflect and explore one of the capital’s oldest parishes. Standing to this day in its original structure, Sant Jaume is a space of great simplicity and beauty. The building is a testament to Gothic architecture, featuring a single cross-vaulted nave and its iconic rose window. The building has undergone no subsequent modifications, and the keystones still have the coats of arms of the benefactors who propitiated its construction. The church is dedicated to the same apostle, St James, as the Camino itself making it the natural symbolic endpoint for pilgrims who only plan to undertake the journey through Mallorca ending in Palma.

A Pilgrimage Best Experienced in Tranquillity

This expansion reflects growing interest in alternative Way of St James routes, offering travellers the chance to begin their journey in a setting that combines natural beauty with cultural depth. The mild temperatures of Mallorca throughout the off and shoulder seasons provide ideal conditions for walking and exploration as well as avoid the crowds that follow the warmer weather. The route itself is particularly well suited to those seeking a quieter, more reflective experience. Journeying through the UNESCO Serra de Tramuntana to the Gothic Church of Sant Jaume, Mallorca’s Way of St James is the new way in which to appreciate Palma de Mallorca in 2026.

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The awards followed the Spain Talks Conference, themed ‘A Destination Blueprint for Improved Tourism Management’, which brought together senior figures and professionals from the Spanish and British travel industries to explore how destinations can manage growth sustainably while protecting local communities and enhancing visitor experiences.

The Spain Talks Media Awards recognise excellence and innovation among UK journalists, travel trade and content creators who champion Spain as a sustainable tourist destination. Entries were judged across social, cultural, environmental and economic sustainability criteria, with a strong emphasis on geographical and seasonal diversity and fresh perspectives on lesser-known regions of Spain.

Spain Talks Media Awards 2026: Winners and Highly Commended

The Ambassador Award for the Sustainable Feature of the Year (Content Creator)

• WINNER: Amanda O’Brien – Social campaign ‘Spain is Much More’ (@theboutiqueadventurer)

• HIGHLY COMMENDED: Vanessa Ball – How to Explore Sierra Norte de Sevilla: Life Beyond Andalucia’s Capital (She Wanders Miles)

The Business Award for the Sustainable Feature of the Year (Travel Trade)

• WINNER: Emma Dooney – ‘Accessibility is seen as a hassle’ – now one country is on a mission to drive change (TTG Media)

• HIGHLY COMMENDED: Simon Britchfield – The Secret Spanish Foodie Haven That Will Leave Clients Hungry for More (TTG Media)

The Experience Award for the Sustainable Feature of the Year (Consumer Print/Online – Specific Region, Island or City)

• WINNER: Eddi Fiegel – Exploring Melilla, the Spanish exclave on the north-west coast of Africa (Wanderlust)

• WINNER: Fiona Dunlop – Show us your mussels! A mouthwatering trip to Vigo, Spain’s seafood capital (The Guardian)

• HIGHLY COMMENDED: Ross Clarke – Land of Lava (Postcards Magazine)

The Media Award for the Sustainable Feature of the Year (Consumer Print/Online – All)

• WINNER: Teresa Machan – Conservation, food and local culture on Gran Canaria (Green Traveller Media)

• HIGHLY COMMENDED: Norman Miller – What Santiago’s Many ‘Camino’ Pilgrims Often Miss (BBC Travel)

The awards were judged by Jessica Harvey Taylor, Head of Press at the Spanish Tourist Office (UK); Carol Rose, Head of Sustainability at ABTA; Thomas Power, CEO of Pura Aventura and Joanna Reeve, General Manager UK & Ireland at Intrepid Travel.

The event also marked Manuel Butler’s final edition of Spain Talks as Director of the Spanish Tourist Office (UK), with TTG CEO Daniel Pearce acknowledging his leadership in advancing industry dialogue around sustainability, accessibility and responsible tourism.

Manuel Butler, Director of the Spanish Tourist Office (UK), said:

“It was a pleasure to welcome such a strong gathering of travel trade and media professionals to our fourth edition of Spain Talks. Following insightful discussions across our three panels, Spain’s ambition to become a leading sustainable destination for both visitors and residents remains unwavering. Responsible travel continues to sit at the heart of the Spanish Tourist Office’s strategy. I extend my congratulations to all winners and shortlisted entries in this year’s Spain Talks Media Awards. It is a delight to see Spain’s diverse landscapes and cultural richness so well represented by journalists, bloggers and content creators. I would also like to congratulate Amancio López, President of Grupo Hotusa, for his ongoing commitment to advancing sustainable practices.”

Guests at the ceremony enjoyed a selection of Spanish canapés and drinks inspired by Andalusia and Gran Canaria, the destination sponsors of Spain Talks 2026.

Congratulations to all winners, highly commended and shortlisted entrants!

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

This year's awards will be held at the Spanish Embassy in London for the first time, on Tuesday 21 April 2026, following the Spain Talks conference, which will feature important discussions on the major challenge: how to manage the growth of destinations in a sustainable way without compromising the visitor experience or the well-being of local communities, themed ‘A Destination Blueprint for Improved Tourism Management’. 

The Spain Talks Media Awards recognise travel writers and content creators for their work in promoting Spain as a sustainable visitor destination in the UK market. The awards represent a recognition of excellence and innovation in all facets of sustainability in the tourism sector including social, cultural, economic, and environmental criteria. 

The judges of the Spain Talks Media Awards 2026 are: 

• Carol Rose, Head of Sustainability at ABTA

• Thomas Power, Co-Founder and CEO of Pura Aventura

• Joanna Reeve, General Manager UK & Ireland at Intrepid Travel

• Jessica Harvey Taylor, Head of Press at The Spanish Tourist Office in the UK  

The shortlists for each category in the Spain Talks Media Awards 2026 are as follows: 

The Ambassador Award for the Sustainable Feature of the Year (Content Creator) 

Vanessa Ball – How to Explore Sierra Norte de Sevilla: Life Beyond Andalucia’s Capital (She Wanders Miles)  

Amanda O’Brien – Social campaign ‘Spain is Much More’ (@theboutiqueadventurer) 

Emma Reed – Slow-Travel Spain: From Madrid’s Heart to Coastal Charms (Emma Reed: Motherhood and Lifestyle with an Eco-Conscious Edge)  

Amy Macpherson – A slow travel guide to Arcos de la Frontera (Senses of Spain) 

The Business Award for the Sustainable Feature of the Year (Travel Trade) 

Stuart Forster – The big interview: Spain’s blend of convenience and variety (Selling Travel) 

Robin Murray – Why there’s more to Magaluf than parties and playas (Travel Weekly) 

Simon Britchfield – The secret Spanish foodie haven that will leave clients hungry for more (TTG) 

Emma Dooney – ‘Accessibility is seen as a hassle’ – now one country is on a mission to drive change (TTG) 

The Experience Award for the Sustainable Feature of the Year (Consumer Print/Online on Specific Region, Island or City) 

Fiona Dunlop – Show us your mussels! A mouthwatering trip to Vigo, Spain’s seafood capital (The Guardian) 

Ross Clarke – Land of Lava: From hiking through misty laurel forests to watching the sun set over a volcanic crater, the Spanish island of Tenerife offers far more than the lively resorts it's known for (Postcards Magazine) 

Eddi Fiegel – Exploring Melilla, the Spanish enclave on the north-west coast of Africa (Wanderlust) 

Francheska Melendez – The ultimate roadtrip across northern Galicia, Spain (Monocle) 

Eddi Fiegel – How the province of Girona became one of Spain’s gastronomy stars (National Geographic Traveller) 

The Media Award for Sustainable Feature of the Year (Consumer Print/Online – All) 

Norman Miller – What Santiago’s many ‘Camino’ pilgrims often miss (BBC Travel) 

Marina Spironetti – Back to their roots: The Vines of the Priorat (Food and Travel Magazine) 

Teresa Machan – Conservation, food and local culture on Gran Canaria (Green Traveller Media) 

Laura Field – Hidden Spain: Venturing to lesser-known Zaragoza and Salamanca (Wanderlust) 

The award ceremony will also include the Wanderlust Award for Spanish Tourism Personality of the Year, which in previous years has been awarded to Gabriel Escarrer, Chairman and CEO of Meliá Hotels International; Simón Pedro Barceló Vadell, Co-Chairman and Shareholder of the Barceló Group; and Luis Gallago, CEO of International Airlines Group (IAG).  

Attendees will be able to enjoy a selection of Spanish canapés and drinks inspired by the regions of Andalusia and Gran Canaria, this year's destination sponsors. 

Manuel Butler, director of the Spanish Tourist Office (UK), states:  

"Spain Talks, which begun in London, has always been a platform for relevant exchange, and we are proud to continue leading the conversation around some of the main challenges in our sector. This fourth edition is especially significant, not only because of the level of the participating experts and professionals, but also because it is being held, for the first time, in the exceptional setting of the Residence of the Spanish Ambassador. We trust that it will be a truly inspiring day."

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

Mallorca

In the region of Calvià, Finca Galatzó Public Estate lies in the breath-taking UNESCO-listed Serra de Tramuntana. An oasis of protected mountain terrain, centuries-old olive groves and traditional dry-stone buildings dating back to Mallorca's Islamic period, here restored walking routes lie within a carefully preserved environment. To support responsible tourism, €2.1million from the Sustainable Tourism Tax has been dedicated to refurbishing the estate's Ses Porqueres building as an environmentally responsible mountain refuge. Offering 52 beds, shared facilities and multifunctional spaces for educational and cultural events, hikers and nature enthusiasts can rest easy in the tranquil countryside. The estate has also undergone a major restoration of endangered native flora and fauna, including the finca's first Mallorcan-breed calf named 'Torro', reinforcing Galatzó's role as an exemplary model for sustainable tourism.

ITS funds have also been invested into a new Mallorcan network of bicycle touring routes linking seven towns in the Raiguer region. The project connects Alaró, Binissalem, Consell, Inca, Lloseta, Marratxí and Santa Maria del Camí through a series of carefully planned cycling routes designed to be safe, clearly signposted, and accessible for active visitors, young and old. These routes will also link with existing trails in nearby areas, granting visitors access to even more countryside, vineyards, and traditional villages on two wheels. Designed to promote year-round travel, the initiative encourages Brits to soak up beautiful scenery, immerse in local culture, and experience a uniquely quieter inland landscape beyond the coastlines.

Formentera

In Formentera, funding from the Sustainable Tourism Tax has enabled the creation of a new water sports centre at Estany des Peix, bringing activities such as sailing, kayaking and diving together in one carefully managed location to help safeguard the area's vulnerable marine environment. As part of a broader strategy to attract visitors beyond the busy summer season and reduce pressure on local communities, the project is designed to lower environmental impact while providing better facilities for residents and travellers alike. Backed by just over €1 million from the sustainable tourism fund, the new centre features modern, accessible infrastructure built to meet increasing demand while remaining meticulously integrated into its environmentally sensitive surroundings. Set against a backdrop of crystal-clear turquoise waters and calm Mediterranean conditions, Formentera's unspoiled coastline, hidden coves, and rich marine life make it perfect for family exploration by boat, paddling along the shore, or diving to discover vibrant underwater ecosystems.

Ibiza

To incentivise travel outside of the summer months, Ibiza has launched a €2.2 million project to restore some of its most iconic heritage sites and turn them into attractions open all year round. Funded through ITS investment, the plan includes the restoration of the Pep Joan windmill, the Portinatx defence tower, and a new museum space at the s'Olivera archaeological site, where remains from the Punic and Roman periods can be explored. By bringing these historic places back to life and creating new interpretation centres, the island is giving its visitors more opportunities to experience Ibiza's rich culture both beyond its infamous beaches and at a more relaxed pace. Whether exploring restored landmarks or stepping into local exhibitions, travellers are invited to discover a different side of the White Isle, where history, nature, and everyday island life blend together to offer a deeper and more rewarding travel experience.

Menorca

Across Menorca, a series of exciting heritage and landscape restoration projects are being brought to life through the Sustainable Tourism Tax initiative. In Mahón, the Rambla defence tower, a protected Spanish site of cultural interest and 18th-century British military structure, has been stabilised and restored so it can be safely preserved as an outdoor museum feature within the natural park landscape. In Ferreries, urgent conservation work has been completed on the Medieval Castle of Santa Àgueda, where a damaged section of the wall was rebuilt using original materials to prevent collapse and protect the remains of one of the island's most important Islamic-period fortifications. The programme also includes the public acquisition of Sa Marina de s'Ermita estate, a rural area of high ecological value which has been restored as a green space for community, educational, and environmental use. Together, these projects give travellers even more reasons to explore Menorca beyond its beaches, offering the chance to discover historic landmarks, protected landscapes, and cultural sites that can be enjoyed year-round while experiencing a more authentic and sustainable side of the island.

For more information on Spain as a tourist destination, visit https://www.spain.info/en/

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

The Pied Piper Award celebrates festivals that not only implement meaningful sustainability strategies, but also communicate them effectively, inspiring audiences and industry peers alike. 

The award follows the recent renewal of Sonidos Líquidos’ three-star certification (out of four) from A Greener Future, reaffirming its status as one of Europe's most sustainable festivals. 

Through detailed environmental reporting, traceable, reusable cup systems, public sustainability metrics, and audience education initiatives, Sonidos Líquidos has positioned sustainability not as a backstage operation, but as a central narrative of the festival experience. 

“We believe sustainability must be visible, measurable and shared,” said Neftalí Acosta, founder and director of Sonidos Líquidos. “Communication creates awareness, and awareness creates change. If we want festivals to evolve, we must tell the full story —  transparently and honestly.” 

By receiving the Pied Piper Award, Sonidos Líquidos strengthens its international profile as a festival that leads not only in environmental performance, but also in responsible communication practices within the global music industry. 

Lanzarote itself plays a fundamental role in this vision. It has been recognised internationally as a UNESCO Biosphere Reserve, the island has long embraced a model of development rooted in environmental protection, landscape conservation, and harmony between tourism and nature. This shared commitment to sustainability creates the perfect ecosystem for initiatives like Sonidos Líquidos to thrive, aligning the festival's values with Lanzarote's long-term strategy for responsible and regenerative tourism. A representative from SPEL - Turismo Lanzarote attended the awards ceremony in London to show their support and highlight the island's commitment to sustainable cultural events. 

Sonidos Líquidos is organised by Arenao Producciones with the support of the Cabildo de Lanzarote, Turismo de Islas Canarias, SPEL - Turismo Lanzarote (under its product brand Lanzarote Music Festivals), Centros de Arte, Cultura y Turismo, Ayuntamiento de Yaiza, the Regulatory Council of the D.O. Vinos de Lanzarote, and Lava Live Fest. Collaborating partners include Grupo Chacón, Relaxia Resorts, Sonora, Lumar Mantenimiento, and Tickety. 

For more information on Spain as a tourist destination, visit https://www.spain.info/en/

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

On 17 February, the Spanish Tourist Office (UK) held a Virtual Media Briefing for UK media, revealing tourism travel trends that point to a more sustainable future for British tourism to Spain. The session, led by Spanish Tourist Office Director Manuel Butler, highlighted two major developments: a clear redistribution of visitor flows beyond the traditional summer peak, and a significant rise in demand for Spain’s northern regions.

UK travellers embrace shoulder seasons, easing pressure on summer peaks:

Spain welcomed 19.1 million UK visitors in 2025, continuing its leading position as an overseas destination for British holidaymakers. But rather than returning to pre‑pandemic patterns, visitor behaviour is evolving in a way that supports a more balanced and sustainable model of tourism. Growth across the year was increasingly concentrated in spring and autumn, while the previously dominant July to August peak stabilised.  

Between January and May 2025, UK arrivals outpaced both 2024 and 2019 levels, with end of year also surging as October to December 2025 recorded double‑digit growth on pre‑pandemic figures, confirming that travellers are travelling to Spain during its cooler, quieter months. Meanwhile, the June to September period remained flat compared to 2019, signalling reduced use of local infrastructures during the hottest and busiest months.

In accommodation trends, hotel overnight stays by British travellers climbed above both 2024 and 2019 benchmarks, but again, the strongest momentum came from visits outside the peak season.

Green Spain leads demand for nature‑rich, low‑impact travel:

The briefing highlighted a second major shift: a surge in British interest in Green Spain, the northern stretch of the peninsula across Galicia, Asturias, Cantabria and the Basque Country. Known for its Atlantic coastline, forests and mountainous landscapes, the region offers a distinctly slower and more nature‑focused experience, aligning closely with growing UK demand for sustainable and outdoor‑focused travel.

Several destinations recorded remarkable growth, exceeding the national average, as Galicia saw visitors soar by +47.4%, while the Basque Country also reported a major uplift to +40.1%, attracting significantly more travellers seeking food, culture and coastal scenery. Asturias, celebrated for its national parks and wildlife, continued its upward trajectory with solid growth of +18.7%.  

This growing preference for cooler, greener destinations contrasts with the flatter trends in long‑established sun regions such as the Balearic Islands (-0.5%), Catalonia (-1.5%) and Madrid (-3.9%), suggesting a rebalancing of UK demand towards trips with lower environmental impact and a deeper connection to nature.

Under‑the‑radar regions benefit from the sustainability shift:

Alongside the north, several inland and lesser‑known regions also benefitted from shifting travel habits. Aragón recorded the fastest growth of any Spanish region in 2025, with British arrivals surging +167.9%, while the Region of Murcia continued to build momentum up 19% year‑on‑year in UK visitors.

For more information on Spain as a tourist destination, visit https://www.spain.info/en/

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

A fantastic destination for travellers seeking sunshine, culture, and authentic Spanish charm without the crowds, the Region of Murcia is well known for its beautiful Mediterranean beaches and stunning natural parks for hiking and cycling. Boasting historic cities like Cartagena and Murcia, as well as fresh seafood, tapas, and local wines, the region offers the perfect setting for the SLOWDOWN project's vision of meaningful, low-impact travel.

Uniting nine partners from eight EU countries, the Region of Murcia plays an active and prominent role in SLOWDOWN, contributing to the project at multiple levels:

1. Policy and Strategic Engagement
Murcia is directly involved in shaping the regional policy instrument linked to the Programme Region of Murcia ERDF 2021-2027, which includes support for sustainable tourism development. Within this, slow tourism is seen as a strategic means to green the sector and spread tourism benefits more evenly across the territory.

2. Local Stakeholder Mobilisation
Murcia has organised regional stakeholder meetings focused on analysing the challenges and opportunities for slow tourism, particularly along routes like the Camino de Levante. These sessions have helped map barriers, identify local needs, and build common visions among government bodies, tourism professionals, and community actors.

3. Integration into Regional Tourism Tool
Murcia’s involvement goes beyond meetings and feeds directly into the development of a regional Slow Tourism Action Plan involving local authorities and municipal tourism stakeholders. Moreover, Murcia’s existing good practices — such as wine routes and sustainability quality programmes — have been identified as part of the SLOWDOWN project’s database of transferable solutions. 

Altogether, the Region of Murcia is leveraging SLOWDOWN not only to enrich its own tourism policies with European insights but also to raise its profile on the EU stage, attract sustainable tourism flows throughout the year, and build stronger coordination between regional structures and local destinations.

For more information on Spain as a tourist destination, visit https://www.spain.info/en/

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk 

The programs, supported by European Next Generation funds, will introduce renewable energy systems, advanced water-saving technologies, and resource monitoring solutions. In the Canary Islands, €11.2 million will go toward cutting energy use and CO₂ emissions, while Catalonia’s €45 million plan focuses on ecological transition through efficient water management and sustainable upgrades in accommodations. Additionally, Valencia will invest €21 million in projects such as solar panel installations, and Asturias will dedicate €11.2 million to insulation improvements and energy optimisation.

These efforts underline Spain’s commitment to responsible tourism, ensuring its destinations remain competitive while protecting the country’s natural resources for future generations.

Ahead of travelling to Spain and its islands, visitors should check the requirements of the European Union’s new Entry/Exit System (EES) which is gradually being implemented across the destination: 

https://travel-europe.europa.eu/ees  

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk 

Examples of projects financed by the ITS across the islands include:

Ibiza Demolition to Recover the Coastline of Cala d'en Serra

After more than 50 years of being left in disarray, the concrete coastline of Cala d'en Serra will finally be demolished. In the hope of restoring balance to the environment and landscape which best showcases natural beauty in the north of Ibiza, the work will not only help renature the area but also remove all artificial structures that obstruct the landscape.

Calvià to Redevelop Peguera Boulevard to Boost its Tourist Attractions

This redevelopment project remains twofold: on the one hand, it will prevent the decline of one of Mallorca's most renowned tourist destinations; on the other, it will encourage public use of the space all year round. As such, the plan perfectly aligns with the key priorities of the ITS fund: boosting shoulder season tourism and improving urban quality and sustainability.

Menorca to Improve Access Roads to Tourist Hotspots

To reduce reliance on private vehicles, encourage sustainable mobility, and safeguard natural areas that face heavy seasonal pressure, the Menorca Island Council  has developed a comprehensive plan to improve access routes to the island's key tourist sites. In addition to physical upgrades, the initiative aims to promote responsible tourism through interpretation centre and information points that help visitors better understand - and more respectfully engage with - the places they explore.

Ahead of travelling to Spain and its islands, visitors should check the requirements of the European Union’s new Entry/Exit System (EES) which is gradually being implemented across the destination:

https://travel-europe.europa.eu/ees

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

The central goal of the 2030 strategy is to reshape Spain's tourism model toward stable, sustainable growth, ensuring the country maintains its global leadership. This transformation focuses on enhancing competitiveness and profitability, protecting the nation's cultural and natural assets, and ensuring that both the benefits and burdens of tourism are more evenly shared across communities. The strategy is also aligned with the United Nations 2030 Agenda and the Sustainable Development Goals (SDGs), reflecting Spain's commitment to responsible global development. 

Although tourism has long been a cornerstone of Spain's economy - driving growth, employment, and international recognition - the sector now confronts significant shifts. After four decades of evolving from a “sun and beach” model to more quality-focused approaches, the industry faces new social, economic, technological, and environmental realities.

To address this, the strategy lays out the foundations of a new tourism model based on several key principles: socio-economic progress through competitive and innovative products; conservation of natural and cultural heritage; broader social benefits, including support for rural areas facing depopulation; shared governance among all administrative levels; continual adaptation to a rapidly evolving environment; and reinforced international leadership. 

Ahead of travelling to Spain and its islands, visitors should check the requirements of the European Union’s new Entry/Exit System (EES) which is gradually being implemented across the destination:

https://travel-europe.europa.eu/ees

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

The demolition works, funded largely through Next Generation EU resources, represent a combined investment of more than €6 million. Both properties had been closed for years and had fallen into significant disrepair, making their removal a priority within the municipality’s strategy to modernise the urban landscape.

The cleared plots will be transformed into new public areas designed to enhance the look, accessibility, and overall quality of two of Calvià’s most prominent destinations. Mayor Juan Antonio Amengual has highlighted the project as an important step in reclaiming neglected spaces and advancing a more sustainable, resident-focused model of development.

This step also complements a wider programme of improvements across the municipality, including the second phase of the Magaluf Promenade revamp, set for inauguration in June 2026, and the renovation of the infamous Magaluf strip, formerly known as Punta Ballena and Calle Blanc. Supported by Next Generation EU and Sustainable Tourism Tax funding, these projects sit within the broader “Magaluf for All” campaign designed to position the destination as a high-quality, accessible, and sustainable, tourism destination.

Ahead of travelling to Spain and its islands, visitors should check the requirements of the European Union’s new Entry/Exit System (EES) which is gradually being implemented across the destination:

https://travel-europe.europa.eu/ees

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk

·       Calvià consolidates a pioneering marine conservation system with three reserves on its coastline, strengthening biodiversity, supporting the artisanal fishing sector and promoting high-quality, sustainable tourism.

Calvià, located in southwest Mallorca, has welcomed the new Illes del Ponent Marine Reserve, marking a decisive step in strengthening the protection of its coastline and its credentials as a sustainable tourism destination. The new protection scheme includes enclaves of high ecological value such as El Toro, the Islas Malgrats, and l’Ila del Sec, covering a total of 2,300 hectares of which 240 are highly protected. With this expansion, the new reserve incorporates an additional 15 hectares of highly protected area and extends the coastal strip included in the protected zone by approximately seven kilometres. This protected area represents a benchmark in the recovery of biodiversity and the promotion of sustainable tourism activities.

PROTECTED MARINE AREAS ON THE CALVIÀ COASTLINE

Isla del Toro: Biodiversity in Recovery

The Isla del Toro Marine Reserve, created in 2004, has proven to be an exemplar conservation project. Since its declaration, the concentration of species has quadrupled, allowing for the recovery of vulnerable populations such as grouper and sea bass. Its area spans from Clot des Moro to Cala Refeubetx, including Isla del Toro, Isla del Toretó, Ses Barbines, and Es Pans. Despite being one of the smallest reserves in the Balearic archipelago, it stands out for its rich biodiversity and the quality of its seabed, covered by extensive Posidonia seagrass meadows and rock formations. This environment provides refuge for both sedentary Mediterranean species and large migratory species, such as tuna, barracuda, dentex, and large rays, which coupled with its crystal-clear waters, makes it an exceptional place for diving, underwater photography, and other low-impact marine activities.

Islas Malgrats: A Refuge for Marine and Terrestrial Wildlife

The Islas Malgrats are not only an oasis for marine life, but also an enclave of great terrestrial ecological value. The endemic Lilford’s wall lizard can be found here, along with other protected endemic species. Its 89-hectare area is classified as a special Protection Area for Birds (SPA), as it is a nesting site for the European shag, the Cory’s shearwater, and the Balearic shearwater, the latter of which is critically endangered. It has also been recognised as a Site of Community Importance (SCI) within the European Union’s Natura 2000 Network. Visitors in Islas Malgrats can enjoy a variety of activities centred around the natural beauty and marine life of the area including snorkelling, bird watching, paddleboarding, and low-impact boat tours.

Illes del Ponent: A Strategic Expansion

The newly designated Illes del Ponent Marine Reserve stretches along the coast of Calvià, replacing the previous 2022 delimitation to now encompass the areas of El Toro, Islas Malgrats, and l’Illa del Sec. The Illes del Ponent Marine Reserve forms a key part of municipal environmental conservation strategy, complementing other sustainable initiatives promoted by local government, such as the restoration of the Galatzó Public Estate, the efficient management of water resources, and the use of reclaimed water to irrigate public green areas.

With the intention of maintaining and recovering the endemism and remarkable landscape of these islets, the Calvià Town Hall and the Environmental Department of the Balearic Government hopes this reserve will help to propel the municipality towards a greener future. Boasting caves and crystal-clear water, home to sea anemones and vibrant coral reefs, the new reserve will become a cornerstone of Calvià’s natural and sustainable tourism offering.

Supported by the Spanish Ministry of Industry, Trade and Tourism, Beaches Without Limits is part of the ‘Experiences Tourism Spain’ programme financed by European Next Generation EU funds. The initiative hopes to launch a children’s education and awareness campaign delivered through comics, encouraging responsible and continuous beach use. In addition, the project’s online platform will act as a digital hub, featuring a directory of companies delivering year-round experiences and a design manual to help local businesses adapt to low-season tourism.

Outlined below are examples of what each region has proposed to meet the project’s goals:

1. Costa del Sol aims to boost experiential tourism blending agricultural, cultural, and gastronomic elements. The creation of the Turismo Azul (Blue Tourism) programme seeks to enhance maritime tourism through sustainable and innovative sea-based experiences.

2. Focusing on creating high-quality, sustainable and digital tourism products Almería highlights Andalucia’s largest protected coastal area, Cabo de Gata-Níjar Natural Park, as a must-visit tourist destination in the municipality.

3. With opportunity to develop countless leisure activities, Lanzarote's close collaboration with companies in the maritime sector promises growth in nautical experiences outside of the peak summer period.

4. In Rías Baixas, the destination's approach aims to cover a wide range of themes, including territorial cohesion, sustainable mobility, circular economy, cultural wealth, and smart tourism. Altogether, these plans reflect the region's drive to sustainably modernise the destination.

5. Santander strives to preserve, and reintegrate areas of high ecological value into tidal systems. Offering sailing, surfing and cultural oceanic heritage, Santander seeks to promote recreational and social tourism from a sustainable perspective.

As summer draws to a close, Beaches Without Limits offers a balanced and innovative solution to economic decline during the low-season and anticipated overcrowding for future peak periods. Driving forth quality and competitiveness year-round, the project invites tourists to explore Spain’s coastline at a more leisurely pace, beyond the typical holiday rush.

Manuel Butler, Director of the Spanish Tourist Office in the United Kingdom, praised the initiative, saying:

“We are excited to see the development of this project, which aligns with our wider strategic focus to promote sustainable tourism with a focus on seasonal diversification as well as economic, social and environmental sustainability. The initiative excellently showcases tangible examples of what Spanish coastal destinations have to offer beyond the peak summer months.”

The path of totality will cross a wide stretch of northern Spain, passing through cities such as A Coruña, Oviedo, Bilbao, Zaragoza, and Valencia, before reaching the Balearic Islands. Observers in these regions will experience up to nearly two minutes of totality, while places just outside the path, including Madrid and Barcelona, will see a deep partial eclipse. Because of the Sun’s low position, finding locations with clear western views, like coastal areas or open plains, will be essential. These are the areas in Spain where the total eclipse can be seen: 

Skyscanner’s travel specialists have announced the world’s Top 10 ‘most walkable’ cities for 2025, with Andalusian jewel, Cordóba, securing the top spot.

The travel site generated a ‘walkability index’ to help prospective holidaymakers in search of a tranquil and memorable city break choose wisely. To achieve this, the following factors were taken into consideration:

1)     Distances between main attractions

2)     Average elevation in each city

3)     Population density

4)     Crime safety.

5)     Air quality and pollution.

6)     Number of walking trails available.

7)     Number of attractions on offer.

As the winning destination, a complete circuit of Cordóba’s primary attractions was calculated to take only 26 minutes (2730 steps). Boasting 29 possible walking routes for tourists to discover, Skyscanner highlights three must-see spots to look out for in Cordóba: a walk across the Roman Bridge, a traditional Flamenco show, and Oxtail cordovan style.

The Roman Bridge:

As one of the city’s most iconic landmarks and boasting 16 arches within its imposing structure, this pedestrian bridge dates back to the 1^st century BC having been originally built by the Romans. Connecting the old town to the modern city, the 250m long bridge offers stunning views of the renowned Mezquita and Guadalquivir River, especially at sunset.

Traditional Flamenco Show:

At Tablao El Cardenal, audiences can immerse themselves in a passionately and authentic flamenco performance. Teasing fandangos, soleás, bulerías, and alegrías among others, nine notable national flamenco artists dance, sing, and play guitar throughout put the 80-minute show, setting the stage alight with colour and rhythmic talent.

Oxtail cordovan style:

In the heart of the Jewish Quarter, Restaurante El Burlaero has been hailed by many as one of the best places to feast on Cordóba’s traditional delicacy, oxtail stew (rabo de toro). Consisting of slow-braised oxtail in a rich, red wine-based sauce with vegetables like onion, carrots, and tomatoes, rabo de toro is a hearty must-try dish for travellers seeking traditional Andalusian cuisine. Located just behind the infamous Mezquita, Restaurante El Burlaero makes for an ideal pit-stop after a day of walking around the city’s perimeter.

A city retreat which is compact and flat, Córdoba’s pedestrian-friendly design provides a unique opportunity for travellers to immerse themselves, completely on foot, in the cultural charm and rich history of the Roman and Islamic center.

Revitalising the long-standing tourism alliance between Spain’s four northern regions – Galicia, Basque Country, Cantabria, and Asturias – travellers are invited to embark on a leisurely journey along the ecotourism corridor, passing through 25 protected natural areas on the Cantabrian coast.

Involving over 400 public and private stakeholders, this ambitious project aims to fulfil the following objectives:

1)     Promote off-season tourism, as wildlife observation and blossoming seasons take place in autumn and spring.

2)     Endorse rural communities and lodgings involved in the project.

3)     Foster engaging nature and cultural experiences.

A newly launched brand boasting full digital accessibility, the project offers both a website and mobile app (iOS & Android) featuring a catalogue of 118 ecotourism experiences and travel packages across the four territories. From hiking and wildlife observation trails, to stargazing and nature photography, the corridor’s digital platforms enable instant, on-the-go bookings.

The Ecotourism Reserve also manages Instagram, Facebook and YouTube channels to give visitors a glimpse of what’s in store. From deeply rooted traditions such as the Camino de Santiago, to zero-km gastronomy and over 55 Michelin-starred restaurant recommendations, there is something to inspire every taste.

With over 20,000 rural stays and 100+ nature tourism companies, the corridor is a must-visit for travellers seeking authentic, eco-friendly escapes in Spain’s northern jewel.

Spain is inviting tourists to discover the lesser-known world of Spanish olive oil through the launch of Oleoturismo España (Oleotourism Spain). This new network features over 100 curated experiences across nine provinces, allowing visitors to immerse themselves in the traditions, landscapes, and flavours of Spanish olive oil – a product internationally recognised for its exceptional quality and ranked among the finest in the world.

Backed by €1.5 million in EU recovery funds and coordinated by the Spanish Association of Olive Oil Municipalities (AEMO), this initiative aims to position olive oil not just as a symbol of national identity, but also as a central pillar of sustainable rural tourism. It invites travellers to experience Spain through an alternative lens, supporting Spain’s tourism decentralisation and deseasonalisation strategy.

The opening of the Parador de Molina de Aragon had €22 million invested into its opening to create it as a hub of heritage with a 21st-century viewpoint. It represents another key milestone on the road to the brand opening its historic 100th hotel ahead of its centenary in 2028. This significant addition underscores the brand’s commitment to preserving and promoting Spain’s cultural and natural heritage through sustainable tourism.  

Just 80 kilometres apart, these properties invite visitors to explore the heart of inland Spain through renewed heritage, comfort, and design. Their reopening and opening respectively is part of an ambitious transformation strategy being rolled out across the Paradores network in preparation for its centenary in 2028, which includes the modernisation of over half of its properties. With more than €250 million invested, the goal is to enhance guest experiences while championing a responsible model of tourism rooted in cultural and environmental enrichment. 

Parador de Molina de Aragón 

The newly opened Parador de Molina de Aragón has been thoughtfully designed to offer exceptional guest comfort while harmonising with its stunning natural setting in the Upper Tagus Natural Park. The opening of the new Parador was originally to revitalise the economy of this area after the fire in Guadalajara in 2005. The building characterised by traditional stone architecture, features guest rooms with modern amenities and design elements that balance rustic charm with contemporary comfort.  

The brand-new construction includes thoughtfully designed bathrooms and public spaces that prioritise both functionality and aesthetic appeal, alongside advanced, energy-efficient heating and climate control systems that support sustainable comfort throughout the building. These design elements ensure the Parador is not only a comfortable base for exploring the medieval town of Molina de Aragón and its surroundings, but also a sustainable accommodation that respects its environment. The Parador’s new interiors and the addition of panoramic viewing areas invite guests to fully enjoy the tranquil landscapes and historical landmarks nearby, including the impressive medieval castle and the natural wonders of the UNESCO Geopark.   

Stay in: Parador de Molina de Aragón. Stays start at £95 per night, on an accommodation only basis. Fly to Madrid or Zaragoza. 

Parador de Sigüenza 

Following a seven-month closure, the Parador de Sigüenza reopened its doors on 9 May, unveiling a major renovation project valued at over €10 million. Housed within a spectacular 12th-century castle, the Parador now boasts fully modernised facilities while preserving its historic character. The renovation included the modernisation of 21 guest room bathrooms, replacing bathtubs with showers to enhance comfort and accessibility. The castle’s exterior received careful conservation work including the restoration of the barbican and the creation of a new visitable rooftop terrace with stargazing activities available. A comprehensive redecoration refreshed the hotel’s ambience with new lighting, textiles, and furnishings.  

Complementing these physical upgrades is an ambitious artistic project showcasing contemporary textiles from the Royal Tapestry Factory, sculptures by Gerard Mas, ceramics by local artisan Aniana Heras, and a photographic series by José Quintanilla, adding an artistic and cultural layer to the historic setting. 

Energy efficiency has also been significantly upgraded by replacing old oil boilers with a natural gas system, reducing heating energy consumption by over 25% and cutting CO2 emissions by more than half.  

Near the Parador de Sigüenza, visitors can explore rich cultural landmarks like the medieval cathedral and the Casa del Doncel, all set within the historic town centre. For nature lovers, the nearby Río Dulce Natural Park offers scenic hiking trails, dramatic cliffs, and birdwatching opportunities. 

Stay in: Parador de Sigüenza. Stays start at £125 per night, on a B&B bases. Fly to Madrid or Zaragoza. 

Described by the Mayor of Palma, Jaime Martínez Llabrés, as “a real, living, and transversal project,” the Global Action Plan aims to transform Playa de Palma into a more welcoming, sustainable, and forward-thinking destination. Designed to evolve with the needs of the community, the plan is intended to be a framework open to continuous review in order to adapt to the needs of residents, businesses, and local authorities.

The roadmap includes a series of targeted initiatives to upgrade public spaces, improve traffic and mobility, and invest in new cultural, sporting, and environmental infrastructure. Tackling illegal accommodation, an issue identified at both regional and national level, is also addressed and a top priority in the Global Action Plan.

In support of the initiative, Mayor Jaime Martínez Llabrés has called for the creation of a dedicated Commissioner for the Rehabilitation of Mature Tourist Areas, with Playa de Palma serving as the pilot location—a proposal that has been repeatedly submitted to the Spanish Central Government.

FIVE PILLARS OF TRANSFORMATION

Sustainability
This is the most comprehensive pillar, encompassing projects that protect and restore Playa de Palma’s natural heritage. Highlights include a full redevelopment of the seafront promenade, the creation of five green corridors, and the conservation of Es Carnatge, a key ecological site home to native flora and fauna, where dune landscapes will also be restored.

Mobility
Efforts will focus on improving connections both within Playa de Palma and to the wider Palma area. Project plans include the introduction of new pedestrian routes, expansion of park-and-ride facilities, and the growth of the BiciPalma bike-sharing system with 13 additional stations.

Culture and Sport

The area will benefit from new sports complexes and cultural amenities. An Archaeological Centre of the Ancient Mediterranean is planned, alongside the preservation of important archaeological sites such as Son Sunyer, S’Illot de Sa Galera, and the Son Oms Sanctuary.

Housing and Strategic Projects

The development of residential areas like Ses Fontanelles and Vista Alegre will be a priority, with a ban on new tourist accommodation in multifamily housing units to protect community integrity. The ongoing renovation of hotels—first launched in 2004 and expanded in 2012—will also continue, further raising the quality of tourist accommodation.

Innovation

Plans under this pillar include the creation of a modern Exhibition Centre in Son Ferriol, designed to host conferences, trade shows, and cultural events, reinforcing Playa de Palma’s role as a hub for both leisure and business tourism.

Designed by award-winning garden designer Nilufer Danis, The Three Graces draws inspiration from the gardens of Galicia, weaving themes of poetry, progress, and social justice into a timeless, tranquil space. Winding gravel paths, a serene lily pond, topiary structures, and evocative artworks create a sensory journey that honours the writers’ enduring impact on culture and society.

Key highlights include a vintage pavilion entwined with scented climbers, reclaimed gates and stone echoing 19th-century craftsmanship, as well as sustainable planting with pollinator-friendly perennials and heritage Camellias, Hydrangeas, and Roses in soft hues. Inspirational quotes from each woman are inscribed on reclaimed natural stone plinths, creating poignant moments for visitors to pause and reflect.

In line with the festival’s growing focus on sustainability, The Three Graces of Galicia champions environmental responsibility through eco-conscious design - using reclaimed materials, local sourcing, and permeable surfaces for natural water management.

The Three Graces of Galicia offers visitors a moving, multisensory experience where beauty meets purpose — celebrating Spanish heritage, feminine empowerment, and the power of gardens to inspire real change.

Following the show, the garden will be relocated to support Getaway Girls, a Leeds-based charity empowering vulnerable young women, ensuring a lasting legacy of inspiration and growth.

The Spanish Tourist Board and Axencia Turismo de Galicia are proud supporters of the garden.  

This year, seven new trails have been added to Galicia’s Senderos Azules network, underscoring the region's dedication to environmental stewardship and sustainable tourism. Located in the provinces of A Coruña and Pontevedra, the new additions include a mix of circular coastal routes with sweeping views of the Atlantic Ocean, as well as scenic paths near some of the region’s most iconic rivers—offering hikers a chance to explore one of Spain’s lesser-known natural treasures.

The new routes are as follows:

1. Senda del Mar de San Hadrián en Malpica de Bergantiños (A Coruña)

2. Senda de As Marismas do Baxoi, en Miño (A Coruña)

3. Senda de los Petroglifos en Muros (A Coruña)

4. Sendero Río de San Pedro en Oleiros (A Coruña)

5. Sendero litoral de Baiona (Pontevedra)

6. Sendero fluvial del río Rubio en Meaño (Pontevedra)

7. Ruta Caminando por Oporto de Vigo.

Please find more information here.

ACCESSIBLE TOURIST ATTRACTIONS IN SEVILLE

Royal Alcázar & Seville Cathedral
Both the Royal Alcázar and Seville Cathedral are UNESCO World Heritage Sites that offer excellent accessibility for wheelchair users, including ramps and adapted restrooms. The Alcázar features Mudejar architecture and beautiful gardens, while the Cathedral impresses with its grand Gothic design and houses the tomb of Christopher Columbus.

Las Setas
Las Setas, is a striking modern structure with a fully accessible viewing platform reached by elevator, offering sweeping views of Seville. Beneath the structure, the Antiquarium Museum showcases Roman ruins and is also wheelchair-friendly.

Maria Luisa Park
Maria Luisa Park is a spacious, scenic park with wide, flat paths ideal for wheelchairs. and home to the stunning Plaza de España.

ACCESSIBLE WALKING ROUTES IN SEVILLE

Sierra Rail Trail
The Sierra Rail Trail is a 36-kilometer greenway built on a former railway line, offering a smooth, flat path ideal for wheelchair users and people with limited mobility. Winding through the scenic countryside of the Sierra de Cádiz, the trail includes tunnels, viaducts, and rest areas. Adapted bicycles are available for rent, making it easier for travellers with physical disabilities to enjoy the natural beauty of the region.

Sierra Norte de Sevilla Rail Trail
Located within a UNESCO-recognised biosphere reserve, the Sierra Norte de Sevilla Rail Trail spans 18 kilometres and provides a peaceful escape into nature. The trail is divided into three accessible sections, each offering shaded paths, gentle gradients, and spots to rest or enjoy a picnic. It’s especially rich in birdlife and native flora, making it ideal for nature lovers and those seeking a quiet, accessible outdoor experience.

La Campiña Rail Trail
Stretching over 84.5 kilometers, the La Campiña Rail Trail connects Córdoba to Seville through rolling farmland and picturesque towns. While the full trail is long, accessible segments near the town of Marchena have been adapted for wheelchair users and those with reduced mobility. This trail blends scenic beauty with cultural heritage.

ACCESSIBLE INFRASTRUCTURE

Public Transport
Seville’s public transportation system is well-adapted for travellers with reduced mobility. The metro, buses, and trams all feature low-floor vehicles, ramps, and reserved seating for wheelchair users. Metro stations are equipped with elevators and tactile paving for visually impaired travellers. Most bus stops include clear signage and ramps, making it easy to board and disembark allow travellers to navigate the city comfortably and independently.

Taxis
Radio Taxi de Sevilla operates a fleet of specially adapted vehicles designed to accommodate wheelchairs. These taxis have ramps or lifts and spacious interiors to ensure comfort and safety for passengers with mobility impairments. They can be booked in advance by phone or app, and many drivers are trained to assist passengers with special needs.

Seville Accessible App
The Seville Accessible App is a valuable digital tool for navigating the city with ease. Designed for both residents and tourists, the app provides real-time updates on accessible routes, transit options, public spaces, and major tourist sites. It includes maps, detailed accessibility information, and location-based services that help users plan their routes efficiently.

The awards, opened by Manuel Butler, Director of the STO (UK), and Miguel Sanz, Director General of Turespaña, and hosted by Jessica Harvey-Taylor, Head of Press at the STO, recognised best sustainable travel writing by UK media. Content was recognised that showcased themes corresponding to Spain’s sustainable tourism pillars, including seasonal or geographic diversification, connecting with local people and cultures, discovering lesser visited areas and travelling with a lower carbon footprint.

Prior to the media awards, the Tourism Personality of The Year Award was presented by Lyn Hughes, Founding Editor of Wanderlust Magazine, and Miguel Sanz, Director General of Turespaña, to Simon Pedro Barcelo, Co-Chairman of Barceló Corporación. The award recognised the group´s long established commitment to sustainability. Recently this has included its new Barcelo REGEN strategy, launched to create a positive impact and lead in regenerative tourism. Initiatives include a commitment to local employment, promotion and visibility of relationships with local suppliers and businesses and the protection and enhancement of the cultural and natural heritage of Barcelo hotel destinations.

Manuel Butler and Miguel Sanz, alongside Lyn Hughes, then presented Turespaña’s Most Sustainable Tour Operator to Spain Awards recognising operators for their commitment to promoting responsible tourism to Spain. The Bronze Certificate was awarded to G. Adventures, The Silver Certificate to Pura Aventura and The Gold Certificate to Exodus Adventure Travels.

The winners and runner-up for each category in The Spain Talks Media Awards 2025 are as follows:

The Ambassador Award for the Sustainable Content Creator Feature of the Year

WINNER: Abi King - Inside the Travel Lab

Trade Sustainable Tourism Feature of the Year (Print/Online)

WINNER: Teresa Machan - This is how you completely reinvent Benidorm for your clients (TTG)

HIGHLY COMMENDED: Debbie Ward - Show your clients a more adventurous side to Tenerife (TTG)

Online Consumer Sustainable Tourism Feature of the Year

WINNER: Chris Haslam - The European destinations broken by tourism (and how we fix them) (The Times)

HIGHLY COMMENDED: Cathy Robinson - Want to see Japan's cherry blossom without the long-haul price tag? Try Murcia (The I)  

Consumer Magazine Sustainable Tourism Feature of the Year (print) 

WINNER: Orla Thomas - Paella villages, cycle paths, and wetland boating on a slow tour of the Valencia region (National Geographic Traveller)

HIGHLY COMMENDED: Robin Catalano - Explore Lanzarote through an artist's eyes (Wanderlust)

HIGHLY COMMENDED: Jessica Vincent - Rewilding central Spain’s Iberian Highlands (Wanderlust)

Consumer National Newspaper Sustainable Tourism Feature of the Year (print) 

WINNER: Chris Haslam - Islands of the gods (The Times)

HIGHLY COMMENDED: Emma Featherstone - Peak position: hike off the tourism trail (The I)

The judges of the Spain Talks awards were Carol Rose, Head of Sustainability at ABTA, Thomas Power, CEO of Pura Aventura, Richard Hammond, Publishing Director of Green Traveller, Zina Bencheikh, Managing Director EMEA of Intrepid Travel, Manuel Butler, Director of The Spanish Tourist Office in the UK.

Manuel Butler, director of the Spanish Tourist Office says:

“Sustainable travel is at the very heart of the Spanish Tourist Office´s strategy and we are delighted to see the variety and quality submitted for our third media awards. With the expansion of this year’s awards to five categories that highlight and celebrate initiatives promoting responsible growth in the industry, we are thrilled with the diversity of topics and regions covered by journalists, bloggers and content creators alike. Congratulations to everyone who made the shortlist and thank you to the UK media for showcasing important sustainability initiatives in Spain. I’d also like to congratulate Simon Pedro Barcelo, Co-Chairman of Barceló Corporación, for his commitment to implementing sustainable practices.”

Since 2019, all 97 Paradors have been powered entirely by 100% renewable electricity, thanks to a landmark agreement with Endesa. This milestone marked the start of a broader strategy to reduce the chain’s environmental impact while leading by example as a state-owned company. In addition to green electricity, Paradores is incorporating biomass, solar panels, and exploring geothermal energy at sites such as Cádiz and Tenerife. 

Now in 2025, Paradores has taken another major step by launching 147 electric vehicle charging stations at 27 of its Paradors, as part of a wider €4 million rollout that will see 342 chargers installed across 80 locations by the end of the year. All chargers operate with 100% renewable energy, making it easier for guests to travel sustainably.  

This means that Paradores now operates the most extensive electric vehicle charging network in the Spanish hotel industry. “This initiative improves our services while reinforcing our belief in a tourism model that’s both high-quality and environmentally conscious,” said Paradores president Raquel Sánchez. The charging network is a central piece of the network’s 2025 to 2028 Sustainability Plan, which sets a target of carbon neutrality by 2030. 

Enlightenment by PROJEKTIL

‘Enlightenment’, an immersive audiovisual experience by the artistic collective PROJEKTIL is Currently being showcased at the Comunidad Evangélica de Habla Alemana – Friedenskirche Church until 27th April 2025. The show reinterprets Vivaldi’s The Four Seasons through stunning visuals and cutting-edge projection technology. The church's architecture is transformed into a dynamic canvas of light, colour, and imagery, guiding audiences through a 360-degree journey of nature’s cycles. This unique fusion of music has performances running daily from from 6pm-8pm.

Centro Danza Matadero

In February 2025, the Centro Danza Matadero opened in Madrid's Matadero complex, providing a new home for dance. This new venue will host a variety of dance forms, including urban, classical, flamenco, and contemporary. Under the direction of María Pagés the centre will feature 124 performances across 26 shows in its inaugural season, with over 600 artists participating. The centre’s newly renovated facilities, including a main hall with 634 seats, aim to establish CDM as a major European dance hub. The centre will host performances, residencies, co-productions, and educational initiatives, all designed to elevate dance and enrich Madrid’s cultural landscape, with members of the public able to purchase tickets to watch.

Palacio del Capricho Museum

Also set to open in 2025 is the Palacio del Capricho Museum, located in Madrid’s El Capricho Park. The palace is undergoing a major restoration, with an estimated investment of €6.9 million. Once completed, the museum will celebrate the legacy of Josefa Pimentel Téllez-Girón, the IX Duchess of Osuna, who commissioned the palace in the 18th century. The museum will offer visitors insights into the cultural contributions of the Osuna family, while the surrounding park, famous for its blend of French, English, and Italian artistic influences, provides a peaceful environment for exploration. The Palacio del Capricho Museum is expected to open in the second half of 2025 although an exact date has not yet been set.

New Banksy Museum

The new Banksy Museum, which opened its doors on 2nd January features more than 170 replicas of iconic works by the elusive street artist Banksy, offering a tribute to his influential career. The museum not only showcases the artist's work but also aims to provoke thought and discussion around contemporary urban art. It serves as an open platform for reflection on the role of street art in modern society, allowing visitors to engage with the themes of social activism, anonymity, and the intersection of art and politics that are central to Banksy’s work.

Originally established with a series of small booths selling books for just 15 cents, the fair has evolved while maintaining its essence. Today, around 30 wooden stalls continue to be run by booksellers, many of whom are the children and grandchildren of the original founders. These dedicated vendors, now part of the Soy de la Cuesta Association, work to keep the tradition alive by organising cultural activities throughout the year.

Cuesta de Moyano, which connects Paseo del Prado near Atocha Station to Buen Retiro Park, is not just a marketplace but also a historic and cultural landmark. Statues of the Spanish writer Pío Baroja and politician Claudio Moyano stand at each end, honouring figures who played significant roles in Spain’s literary and intellectual history.

As the fair reaches its 100-year anniversary, it remains a treasured institution in Madrid, celebrating a century of literary passion and the enduring power of books.

The opening weekend will begin on Friday 28^th March in Peguera, Cala Fornells, Cas Català, Bendinat, Illetes, Portals Nous, and Costa d’en Blanes. The following weekend from 4^th to 6^th April will see restaurants participating in Santa Ponsa, Costa de la Calma, Son Bugadelles, El Toro, Calvià, and Es Capdellà. The closing weekend from 11^th to 13^th April will take place in Palmanova, Magaluf, Sol de Mallorca, Son Ferrer, and Son Caliu. 

La Mostra de Calviàwill see over 45 local restaurants welcoming locals and visitors alike to sample their finest dishes with discounts of at least 20% on specially curated menus across the entire weekend. Restaurants will offer one of three different menus: Menú Mostra Calvià; Menú Mostra del día; or Menú Gastro Calvià. 

The Menú Mostra Calvià is a full set menu with starter, main, dessert and drink priced at either €18, €22 or €35, as long as this price represents at least a 20% discount on the full price. The Menú Mostra del día will be a set menu featuring a main, dessert and drink priced at €14 or €17 with the same stipulation of a 20% full price discount applying. Finally, the Menú Gastro Calvià will be an à la carte or taster menu in which the establishment will offer a range of their finest dishes for diners. These menus may also include a wine pairing and will be priced from at least €50 per head yet still with a 20% discount from the menu price outside of the gastro festival. 

These specially curated menus highlight traditional Mallorcan cooking as well as showcase more avant-garde culinary creations from across the region. The menus will also cater to dietary requirements, offering vegan and vegetarian options, as well as gluten-free menus, and children’s menus for foodie families enjoying the festivities. 

This year’s edition of La Mostra de Calvià promises an immersive experience, featuring live cooking demonstrations, wine tastings from local vineyards, and interactive workshops where attendees can learn the secrets behind some of Mallorca's most beloved recipes. 

“It was fantastic to reconnect with our Hispano-British ‘Spain for All’ advisory board members as we continue building on the important progress made so far, working towards a model that ensures a truly inclusive experience for all travellers. This May, we will travel to Seville for the IV Session of the ‘Spain for All’ Advisory Board to share our findings with local tourism businesses and stakeholders. This initiative has several key objectives, including showcasing Spain’s accessible tourism offerings, strengthening industry partnerships, using feedback to drive growth, and increasing awareness of the ‘Spain for All’ campaign. Seville was the natural choice to host this session, given its remarkable strides in improving accessibility across the city. It offers the ideal setting for meaningful discussions and strategic planning while highlighting Spain as a leading accessible destination. There is much more to come this year, and we are excited for the journey ahead.”

Pictured from left to right:

• Jesús Ruiz, Head of Sustainability and Impact at The Spanish Tourist Office (UK)
• Manuel Butler, Director of The Spanish Tourist Office (UK)
• Susan Deer, Director of Industry Relations at ABTA
• Marina Snellenburg, Accessibility Manager at TUI Group
• Ben Kirby, CEO of Enable Holidays
• Angus Drummond, CEO of Limitless Travel

The Spain Rail Pass is available at train stations and www.renfe.com

Along the route, the train will make stops at three popular cities, namely Cordoba, Madrid and Zaragoza. Here are five suggestions for an activity in each of the cities.

Stop one – Barcelona:

Hike to Tibidabo

Tourists can get off the beaten track in Barcelona and take on the two-hour hike from Plaça John F. Kennedy to the top of Mount Tibidabo. At the top visitors will find the Temple of the Sacred Heart of Jesus and the Tibidabo theme park.

Stop two – Cordoba:

Visit the Patios de Cordoba

Whilst the Patios de Cordoba really come alive in the first fortnight of May each year, when they open to visitors as part of the contest to see which will be crowned the best garden, it is possible to visit them year-round, such as The Viana Palaca. Find the full list of Patios available to visit here.

Stop three – Madrid:

Visit the Royal Botanical Garden

Located near the Prado Museum, visitors can take a wander through its diverse plant collections, and visit the turtles that sunbathe in the pond.

Stop four – Zaragoza:

Visit Harinera ZGZ

Housed in a former flour factory, this community cultural centre offers workshops and events centered on recycling, upcycling, and sustainable art. It’s a great place to learn about local projects and community-driven sustainability efforts.

Stop five – Malaga:

Walk El Caminito del Rey

Located a short distance from Malaga, El Caminito del Rey is an iconic hike along a narrow path built into the steep walls of a gorge. The hike takes around four hours and is a great way for visitors to do something both cultural and sustainable.

Andalusia: Artichokes with Jamón

With artichokes being in season in autumn, there’s no better time to try this Andalusian dish which combines sautéed artichoke hearts and crispy jamón, providing the perfect balance between earthy and salty.

Ingredients (serves 4 as a tapa):

• 8 fresh artichokes (or 1 can of artichoke hearts for a quicker version)
• 100g jamón ibérico, finely diced
• 3 tablespoons extra virgin olive oil
• 3 cloves garlic, finely chopped
• 1 small onion, finely chopped
• Juice of 1 lemon (for prepping the artichokes)
• ½ cup white wine (optional)
• Salt and pepper to taste
• Fresh parsley, chopped (for garnish)

Instructions:

1. Prepare the Fresh Artichokes:

-            If using fresh artichokes, begin by removing the tough outer leaves, trimming the top, and peeling the stems.

-            Cut each artichoke in half and remove the hairs with a spoon.

2. Cook the Artichokes:

-            Bring a pot of salted water to a boil and cook the artichokes for about 15-20 minutes, until they are tender but still hold their shape. Drain and set aside.

-            If using canned artichokes, skip this step and simply drain them.

3. Sauté the Onions and Garlic:

-            In a large pan, heat the olive oil over medium heat. Add the chopped onions and garlic, cooking for 5 minutes until softened.

4. Add the Jamón:

-            Add the diced jamón ibérico to the pan and cook for a few minutes until it starts to crisp up slightly.

5. Add the Artichokes:

-            Add the drained artichokes to the pan with the jamón. Sauté gently, coating the artichokes with the oil

6. Season, garnish and serve:

-            Season with a little salt and freshly ground black pepper.

-            Transfer the artichokes and jamón to a serving plate and garnish with freshly chopped parsley.

-            Serve warm with crusty bread on the side.

La Rioja: Patatas a la Riojana

Focused on the potato, an in-season vegetable in autumn, this rustic tapa combines them with chorizo, garlic and paprika to make the perfect warming dish for autumn. It is also known as the tapa of choice during the grape harvest in La Rioja.

Ingredients:

• 1 kg potatoes
• 2 chorizo sausages, cut into thick slices
• 1 large onion, finely chopped
• 1 green bell pepper, chopped
• 4 cloves garlic, minced
• 1-2 bay leaves
• 1 tablespoon sweet paprika
• 1 teaspoon spicy paprika (pimentón picante) (optional, for a spicier kick)
• 4 cups water
• 3 tablespoons extra virgin olive oil
• Salt and freshly ground black pepper to taste
• Fresh parsley, chopped to garnish

Instructions

1.      Prepare the Potatoes:

Peel the potatoes and cut them into large chunks.

2.      Sauté the Vegetables:

Heat the olive oil in a large pot over medium heat. Add the chopped onion, green pepper, and minced garlic. Sauté until the vegetables soften and become translucent, about 5-7 minutes.

3.      Cook the Chorizo:

Add the sliced chorizo to the pot and cook for another 5 minutes, stirring occasionally to prevent burning.

4.      Add the Paprika:

Stir in both the sweet and spicy paprika, coating the chorizo and vegetables for 1 minute.

5.      Add Potatoes and Bay Leaves:

Add the potato chunks and bay leaves to the pot, stirring to combine the ingredients well.

6.      Pour in Water/Broth:

Pour in enough water to just cover the potatoes and bring the mixture to a boil. Once boiling, reduce the heat to a simmer.

7.      Cook the Stew:

Simmer the stew uncovered for about 25-30 minutes, or until the potatoes are tender. Stir occasionally to prevent sticking.

8.      Season and serve:

Taste the stew and add salt and pepper as needed.

Remove from heat and let the stew sit for a few minutes before serving. You can garnish with chopped parsley for a fresh touch.

Canary Islands: Roasted Pumpkin with Mojo Verde

With pumpkin being the vegetable most commonly associated with autumn, this recipe from the Canary Islands is the perfect dish as the nights draw in. This dish combines roasted pumpkin with a mojo verde sauce, made from coriander.

Ingredients:

For the Roasted Pumpkin:

• 1 medium-sized pumpkin
• 3 tablespoons olive oil
• 1 teaspoon ground cumin
• 1 teaspoon smoked paprika
• Salt and pepper to taste

For the Mojo Verde:

• 1 bunch of fresh coriander
• 1/2 bunch of fresh parsley
• 1-2 garlic cloves
• 1 small green chili
• 1 teaspoon ground cumin
• 1 teaspoon red wine vinegar
• 2 tablespoons fresh lime or lemon juice
• 5 tablespoons olive oil
• Salt and pepper to taste

Instructions:

1. Prepare the Pumpkin:

-            Preheat the oven to 200°C.

-            Peel the pumpkin, cut it in half, and remove the seeds. Chop the pumpkin into bite-sized cubes and then toss the pumpkin cubes with olive oil, cumin, smoked paprika, salt, and pepper until evenly coated.

-            Place the pumpkins on a baking sheet lined with parchment paper. Roast in the preheated oven for about 25-30 minutes until the pumpkin is soft and slightly caramelized.

2.       Make the Mojo Verde:

-            While the pumpkin is roasting, make the mojo verde sauce. In a blender, combine the coriander, parsley, garlic, green chili, cumin, vinegar, lime juice, and olive oil.

-            Blend until you get a smooth sauce. Season with salt and pepper to taste.

3.       Assemble the Dish:

-            Once the pumpkin is roasted, transfer it to a plate.

-            Drizzle the pumpkin generously with the mojo verde sauce.

-            Garnish with fresh coriander or parsley.

The Galician Costa da Morte will host the seventh edition of the Annual Starlight Meeting, an event bringing together over 50 speakers to discuss "Star tourism”, or Astrotourism. Astroutourism is an emerging,  form of sustainable and responsible tourism focused on holidaymakers appreciating the night sky. Promoted by the Starlight Foundation, astrotourism allows holidaymakers to admire galaxies in locations away from cities. 

Taking place from October 01 to 04, 2024, the conference will focus on key pillars within tourism and astrotourism: 

• Science and society 
• Science as culture 
• Tourism as a cultural dialogue 
• Importance of tourism in the dissemination of science 
• Cultural value of scientific tourism 
• Characteristics of scientific tourism 

Top astrotourism destinations in Spain:

La Palma, The Canary Islands
La Palma was granted the first worldwide Starlight reserve certificate and was accepted in 2012 as a Starlight tourist destination. This island is a paradise for lovers of starry nights, with exceptional conditions for observing the stars.

Montsec Astronomy Park, Catalonia
The Montsec astronomical park in the province of Lleida and considered to be the best site in Catalonia for spotting comets. Visitors to the park can also enjoy its digital 3D multimedia planetarium with a moving dome 12 metres across. 

Cíes Islands, Galicia 
The Cíes islands are one of the great treasures of the Vigo estuary and of Galicia. They are a Starlight tourist destination thanks to their perfect geographical conditions for stargazing.
 

The Mar de las Calmas,  off the island of El Hierro in the Canary Islands, is planned to be Spain’s first fully marine national park. The area is already renowned for its biodiversity and underwater volcanic landscapes and is set to become the country's 17th national park. Currently, Spain has 16 National Parks, all terrestrial. 

Located off La Restinga, the southernmost settlement in Spain, Mar de las Calmas is home to a rich variety of marine life, including manta rays and one of the world’s most important communities of beaked whales. At the centre of the park is the famous El Bajón, an underwater mountain and a favorite spot for diving enthusiasts. The area has been a protected marine fishing reserve since 1996, which has helped preserve its ecological diversity.

If fully established, the Mar de las Calmas National Park will protect 24,000 hectares of marine environment, extending several miles offshore. The park’s designation will ensure the preservation of unique volcanic reefs, caves, and deep-sea habitats that support various species, including sperm whales and whale sharks.

A public consultation process is now open, with a bill to be introduced in Parliament for final approval. If successful, the Mar de las Calmas will set a precedent for marine conservation in Spain.

Download Accessibility Findings Report

The Spanish Tourist Office has published it’s first Accessibility Findings Report following a series of panel discussions with a dedicated travel industry advisory board on accessibility.

Across three thought-provoking sessions, industry experts, accessibility consultants, and those with lived experiences of disability, spoke on what accessible travel means in 2024. From these sessions that took place between April and June 2024, the Spanish Tourist Office has created this Accessibility Findings Report to underline some of the key challenges and discussion points around accessible travel and carve a roadmap towards a more inclusive travel sector.

The sessions were moderated by Angus Drummond, UK accessibility consultant and CEO of Limitless Travel, with additional input from ‘Spain for All’ ambassador Ade Adepitan and IMPULSA IGUALDAD; a Spanish non-profit organisation dedicated to representing those with disabilities and accessibility requirements, including the standardisation of tourism practices.

Manuel Butler, Director of the Spanish Tourist Office (UK), says

“We are proud to share the Spanish Tourist Office’s Accessibility Findings Report as the culmination of our work on accessibility over the last six months. Our aim is for this report to be used as a launching point for destinations or private travel companies wishing to start their own accessibility journey.

“At the Spanish Tourist Office, we believe everyone has a right to experience travel, and we are committed to reducing discrimination and improving accessibility within our travel sector.  The spending power of disabled people in the UK is estimated at £274 billion, and we aim to better understand and cater to the needs of this important consumer demographic.

“I’d like to take this opportunity to thank Angus Drummond, Ade Adepitan, the team at Impulsa Igualdad and every member of our advisory board panel that contributed to the creation of this report. We look forward to the continuation of this initiative to create further dialogue between Spain and the United Kingdom around accessible travel and further our understanding around the challenges travellers with accessibility needs may face, and the opportunities to improve.”

Key pillars of the report include:

1.     Defining accessibility & ensuring inclusivity

It’s important not to default to wheelchair users when talking about accessibility

2.     Closing the Information Gap

There is an information gap on accessible travel for both consumers and businesses

3.     Collaboration and Consultation

Accessible travel is a complex topic, and destinations and organisations should not feel they need to adapt alone, collaboration is key.

4.     Data

Accessibility adaptations should be data-driven, supported by insights from those with lived experiences of disability, with integrated feedback loops.

5.     Adapting the customer journey

The entire customer journey should be adapted to accommodate for consumers with accessibility needs from the research and booking process all the way through to end-of-service.

The report concludes the first chapter of ‘Spain for All', a campaign aimed at better understanding the needs of British holidaymakers with accessibility requirements. The campaign is underpinned by an ongoing commitment to improving accessibility, eliminating discrimination and improving diversity within the travel sector.

The campaign also included a consumer survey to better understand Spain’s position as an accessible destination for British travellers.

Advisory Panel Members:

• Amanda Norey, Executive Recruitment Consultant, Gail Kenny
• Angie Hills, Head of Destinations, ABTA
• Angus Drummond, Founder, Limitless Travel and accessibility consultant (moderator)
• Atlyn Forde, CEO, Communicate Inclusively
• Ben Kirby, CEO, Enable Holidays
• Carol Rose, Head of Sustainability, ABTA
• Harry Wales, Founder, Travelosophers 
• Jesús Ruiz, Head of Sustainability & Impact, Spanish Tourist Office (UK)
• Jonathan Fletcher, CEO, Wheelie Good Travel
• Kate McWilliams, Managing Director, LOTUS
• Manuel Butler, Director, The Spanish Tourist Office (UK)
• Marina Snellenberg, PRM & Accessibility Manager, TUI
• Miguel Carrasco, Director of Tourism, Impulsa Igualdad / Tur4All (Spain) and COO in TUR4all Travel
• Monica Molina, Senior Sustainability Consultant, Sustainability Solutions (Barcelona) 
• Paula Hansen, Managing Director, World Accessible Holidays
• Sassy Wyatt, Accessibility and travel consultant, Blind Girl Adventures
• Stelena Angelova, Technician, Impulsa Igualdad / Tur4All (Spain)
• Susan Deer, Director of Industry Relations, ABTA

The World Economic Forum (WEF) published the Travel & Tourism Development Index 2024, placing Spain second out of 119 economies in travel and tourism. Spain was given an index rating of 5.18, only surpassed by the United States with a score of 5.24. Index scores are based on five key dimensions, including Enabling Environment, T&T Policy & Enabling Conditions, Infrastructure and Services, T&T Resources, and T&T Sustainability. The United Kingdom was placed in seventh position.

The TTDI 2024 is the second edition of a ranking that evolved from the Travel & Tourism Competitiveness Index (TTCI) series, an iconic ranking of the World Economic Forum that has been in production since 2007. Learn more here

UNESCO has announced the approval of the designation of 11 new biosphere reserves in 11 countries, including Spain. 

The Val d'Aran Biosphere Resrve is in the North of Catalonia, bordering France, and is the western frontier of the Catalan Pyrenees. It spans 632 km² and serves as Catalonia's sole north-facing valley. The valley's northern orientation, mountainous terrain, and Atlantic climate result in much higher precipitation than other Pyrenean regions and the Iberian Peninsula. This unique environment supports ecosystems that are particularly favorable for species such as the Brown bear, a diverse array of micro-mammals, the threatened freshwater Sculpin, and even the Bearded vulture. The region is also a bastion of Occitan cultural and linguistic heritage.

According to UNESCO, ‘The designation of the area as a biosphere reserve has been a pivotal step towards improving biodiversity protection and revitalizing traditional practices, in order to halt depopulation and transition to a more resilient rural development model. The biosphere reserve’s management plan has been meticulously designed with village representatives from local associations promoting tourism and animal husbandry.’

Learn more about Val d'Aran here

Since 2016, visitors to the islands of Mallorca, Menorca, Ibiza and Formentera have been paying a Sustainable Tourism Tax, contributing towards ongoing vital projects which aim to protect the environment, preserve the historical and cultural heritage of the islands, and promote sustainable tourism. In 2023, a total of €133,342,900 was collected.

The tourism board stated that the next standout projects to be started will be:

A new railway link between Manacor and Artà, Mallorca

• This construction project will provide long-awaited modern rail infrastructure in eastern Mallorca, offering an alternative form of travel along the popular route between Manacor and Artà.

New walking and cycling routes in Ibiza and Mallorca

• Combining the restoration of Balearic heritage with the promotion of sustainable forms of transportation, this project seeks to transform old train tracks into new ‘greenway paths’ for cyclists and walkers.

A new pedestrianised path between Santa Maria and Inca, Mallorca

• A 2.7km pedestrianised stretch of road will be created along the MA-13A road from Santa Maria to Inca, passing through Consell and Binissalem, with improvements also being made to the road itself.

Learn more here

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The Spanish and British travel industries were united in the second edition of ‘Spain Sustainability Day’ which took place both in person at The Conduit, London, on 18 April 2024 and via live streaming.  

Manuel Butler, director of the Spanish Tourist Office in London, officially opened the event, outlining the special relationship between the United Kingdom and Spain and the objective of creating dialogue between the two countries to transfer knowledge in the field of travel and sustainability. He outlined Spain’s tourism ambitions of season extension; with peak season visits dropping 1% year-on-year from 45% to 44%, and geographical diversification, with Spain’s Northern regions driving a larger tourism share in 2023 (up 23% year-on-year).

The dual language conference, moderated by Richard Hammond, director of Green Traveller productions and sustainable travel writer, included speakers from across Spain and the UK’s travel and transportation industries with panel sessions on circular economy, biodiversity and accessibility.

The event was sponsored by Visit Benidorm, part of the Region of Valencia, and the Balearic Island of Mallorca. Leire Bilbao, director of Visit Benidorm outlined the city’s 18% reduction in water-usage over the last 25 years, despite a 40% population growth, whilst Susana Sciacovelli, director of tourism (demand and hospitality) at Mallorca Council showcased the island’s responsible tourism pledge and roadmap towards transformation.

Circular Economy

The first panel featured Gabriel Llobera Ramis, marketing and communications manager at Garden Hotels, Nadine Pinto, global sustainability manager at The Travel Corporation (TTC), Carol Rose, head of sustainability at ABTA, and Coralía Pino, head of Sustainability at ITH (Instituto Tecnológico Hotelero).

The session stressed how now is the time to adjust our mindsets and employ disruptive thinking. Carol Rose reiterated the need to keep products in the industry for longer and touched on the impact of the hotel industry contributing not just to food and energy waste but also to textile landfill which accounts for a total of 92 million tonnes of waste per year.

Coralia Pino discussed Spain’s initiatives within the hotel industry outlining how the 2008 crisis forced hotels to look at energy efficiencies. She reminded delegates that food and energy expenditure are the second and third largest cost areas of all hotel operations, therefore emphasising how circular economy is vital, both for business and the environment. Likewise, Nadine Pinto discussed the impact of hotel merchandise and making bolder choices around in-room amenities.

Gabriel Llobera Ramis from the Balearic-based Garden Hotels showcased the group’s pioneering organic waste management and compost production, as well as the need for public policy with the Balearic Island archipelago recently initiating its ‘law of circularity’ for all hotels across the islands.

Biodiversity - impacts and Interventions

The second panel featured Terry Brown, destinations programme manager at The Travel Foundation, Dylan Walker, wildlife tourism expert at Wildlife Heritage Areas, Blanca Pérez Sauquillo, SG marketing at Turespaña, José Marí Olano, Councillor for large projects, Valencia Green Capital and Zina Bencheikh, managing director at Intrepid

The panel discussed biodiversity in tourism and how tourism is critical in terms of connectivity and education. The emphasis was on community in wildlife tourism and creating respectful bonds between wildlife and visitors with valuable initiatives, such as MEET (Mediterranean Experience of EcoTourism), creating a network of protected areas that are collaborating to engage communities locally in nature conservation.

Blanca Perez Sauquillo discussed the need to also educate the conscious consumer with digestible and effective messaging, while Zina Bencheikh, Managing Director of Intrepid said “it’s about doing the right thing and educating our customers.  They don’t always know the right choice until we offer it.”

From a more urban context, José Mari Olano discussed Valencia’s status as Green Capital 2024 and how cities can adapt their tourism proposition and urban planning to benefit both residents and visitors.

Accessibility & Inclusivity

The third and final panel was moderated by Meera Dattani, senior editor at Adventure.com and travel and culture writer and included Angus Drummond, CEO at Limitless Travel, Alberto Gutiérrez Alberca, Valladolid traffic and mobility executive, Miguel Carrasco, director of tourism at Impulsa Igualdad and Susan Deer, director of industry relations at ABTA.

The session started with an inspiring Spanish welcome from Spain’s ‘Spain for All’ ambassador and special guest, Ade Adepitan, who has lived, worked and travelled throughout Spain. 

Quoting the World Health Organisation figures, Adepitan highlighted how 1.3 billion people worldwide (or 16% of the global population) have some kind of disability. He said, “whilst not all of these people want or have the means to travel to Spain, even if we’re only talking about a small percentage, this is still a vast number of people that should be given the opportunity to enjoy what millions of non-disabled people enjoy every year, the beauty of taking a holiday.”

Angus Drummond, CEO of Limitless Travel, talked eloquently about his own personal travel experiences which inspired him to subsequently set up Limitless Travel. He said, “ultimately people with disabilities are the same as other consumers, whilst yes, they may need an adapted bathroom, they also want a great travel experience, a great bar and essentially the same as every other customer.”

Alberto Guitierrez from Valladolid talked about the progress being made within urban transportation, and the need for digital accessibility, whilst both Miguel Carrasco from Impulsa Igualdad and Tur4All, and Susan Deer, head of Industry Relations at ABTA stressed the importance of information, transparency, and training.

Keynotes

Keynote speeches were delivered by Nejc Jus, Director of Research at the World Travel & Tourism Council (WTTC) and Charlie Cotton, Founder of Ecollective Carbon

Nejc Jus showcased the WTTC’s latest tourism data with the 2023 global indicators putting the tourism sector’s worth at 9.9 trillion US dollars and 1.63 trillion visitor-spend. Forecasting ahead over the next ten years, the WTTC expects tourism to represent 11.4% of the global economy and 12.2% of all jobs. The data also looked at environmental and social factors from across 185 countries indicating that in 2019 when tourism was at its peak, the tourism sector contributed 8.1% to Greenhouse Gas emissions with transport accounting for the largest part of these emissions.  

The final keynote hosted by Charlie Cotton from Ecollective started with the carbon impact of tequila, beer and wine and looked at reduction through design, taking into consideration our transport, food and hotel choices. His motto ‘progress over perfection’ was an important takeaway as well as his recommendation is to “get obsessed with your number”.

Manuel Butler, director of the Spanish Tourist Office (UK) says:

“Thank you to everyone who has played a part in this important event. We were delighted to touch on so many important topics within our sector and hear from so many experts in the field. It really is a fantastic opportunity to share important learnings from across the sector with a specific focus on these two major travel destinations”

The afternoon conference was followed by Spain’s Media Awards opened by the Spanish Ambassador and recogising the best travel content by UK writers showcasing themes which correspond to Spain’s sustainable tourism pillars.  

Prior to the media awards, a ‘Special Recognition Award’ was presented by Lyn Hughes, founding editor of Wanderlust Magazine to Luis Gallego Martín, CEO of International Airlines Group (IAG), for his part in creating the roadmap to becoming the first global airline group to commit to becoming net zero by 2050 and the first European airline group to set the target of 10% Sustainable Aviation Fuel by 2030. Further details and a full list of winners and runners-up are available here.

The Spanish Tourist Office (UK) has revealed the winners for Spain’s Sustainable Media Awards, announced at a ceremony at The Conduit, London, on Wednesday 17 April 2024, following Spain’s Sustainability Summit, which featured important discussion and debate on key issues relating to the travel industry and sustainability.

The awards opened by the Spanish Ambassador to the United Kingdom, Mr José Pascual Marco Martínez recognised the best travel content by UK writers showcasing themes which correspond to Spain’s sustainable tourism pillars, such as seasonal or geographic diversification, forming a connection with local people and cultures, visiting lesser visited areas and taking part in low-impact activities.

Prior to the media awards, a ‘Special Recognition Award’ was presented by Lyn Hughes, founding editor of Wanderlust Magazine and Miguel Sanz, director of Turespaña, to Luis Gallego Martín, CEO of International Airlines Group (IAG), for his part in creating the roadmap to becoming the first global airline group to commit to becoming net zero by 2050 and the first European airline group to set the target of 10% Sustainable Aviation Fuel by 2030.

The winners and runner-up for each category in Spain’s Sustainable Media Awards 2024 are as follows:

Content from a Content Creator

WINNER: Simon Parker - The Guide to Cycling in Mallorca: Exploring Beaches, Coves, and Mountains | Times Travel (The Times YouTube)

RUNNER-UP: Joanna Nemes - Everything You Need to Know About Visiting the Cordoba Patio Festival – Fiesta de Los Patios (Andalucia in My Pocket)

Trade Tourism Feature of the Year (Print/Online)

WINNER: Charlotte Cullinan - How an Iberostar Majorca fam showcased the impact of sustainability (TTG)

RUNNER-UP: Robin Murray - An e-bike tour shows the Spanish city’s less-visited natural side, finds Robin Murray (Travel Weekly)

Online Consumer Sustainable Tourism Feature of the Year

WINNER: Emma-Louise Pritchard - I chose a 33-hour ferry over a 2-hour flight to Spain for a slow trip all about nature (Country Living)

RUNNER-UP: Meera Dattani - What a slow trip to northern Spain really looks like (Wanderlust)

Consumer Magazine Sustainable Tourism Feature of the Year (print) 

WINNER: Stephen Phelan - Hike the Highlands (National Geographic Traveller)

JOINT RUNNER-UP: Ross Clarke - Myths, monoliths and markets: JRNY Magazine (JRNY Magazine)
JOINT RUNNER-UP: Marti Buckley - Hidden Spain: Tiny wine regions (Decanter)

Consumer National Newspaper Sustainable Tourism Feature of the Year (print) 

WINNER: Chris Haslam - I made the pilgrimage to Santiago de Compostela by rail. This is why (The Times)

RUNNER-UP: Sarah Gordon - The exhilarating road trip around Spain’s most underrated region (The Times)

The judges of Spain’s Sustainable Awards were Carol Rose, Head of Sustainability at ABTA, Thomas Power, CEO of Pura Aventura, Richard Hammond, Founder of Green Traveller, Zina Bencheikh, Managing Director of Intrepid Travel, Manuel Butler, Director of The Spanish Tourist Office in the UK

Manuel Butler, director of the Spanish Tourist Office says:

“Sustainable travel is at the heart of our strategy here at the Spanish Tourist Office and we are delighted to see the variety and quality of the pieces submitted for our inaugural media awards. I would like to congratulate everyone that made the shortlist, and we thank the UK media for illustrating such important topics.”

• Ade Adepitan, British television presenter and wheelchair basketball player, has been confirmed as the ambassador for the Spanish Tourist Office’s latest #SpainforAll campaign.
• (Industry peers that would like to like to share any insight or consider joining the ‘Spain for All’ campaign on an advisory panel can register their interest here)

Ade Adepitan has been confirmed as the official ambassador for ‘Spain for All’, a campaign from the Spanish Tourist Office underlining the country’s commitment to improving accessibility and social inclusivity within the travel and tourism sector.

‘Spain for All’ comprises of a number of different initiatives aimed at creating dialogue, sharing key learnings, and building a roadmap for better tourism inclusivity from a social and accessibility standpoint. The campaign includes a travel industry advisory panel with the aim of collating feedback to identify key challenges and opportunities and help build a roadmap towards positive progress.

Adepitan has spent significant time in Spain having lived in Zaragoza and has travelled the length and breadth of the country both personally and professionally. His ambassadorship role includes consultancy services for the advisory panel, personal feedback on his own experiences of travelling around the country as a wheelchair user, and endorsement of the campaign. He is also playing a role at Spain Sustainability Day taking place on 17 April 2024, with a part of the day dedicated to social sustainability and accessibility.

Ade Adepitan says:

“I am ecstatic to work alongside the Spanish Tourist Office on the ‘Spain for All’ campaign.  This type of campaign can truly have a life changing impact on one of the most neglected communities in the world. The disabled community!

Overall, I already rank Spain highly when it comes to accessibility provisions and infrastructure, but we need to educate everyone who works in the tourism industry about how to cater for people with disabilities. We should not be seen as a burden and should be treated with the same respect as all paying customers.  When you are dealing with a person with a disability, you should not make assumptions about what they can and can’t do.  Ask them what they need and listen to them, listen to hear and not to challenge, and always have a can-do attitude.

I believe this campaign could be one of the most important moments in the history of Spanish tourism. The disabled community has billions of pounds of spending power, but until now nobody has ever taken a serious look at how to give us that 5-star service experience.”

This campaign follows a UK survey conducted by Opinium on behalf of the Spanish Tourist Office in December 2023 which asked 1800 UK adults for their thoughts on how accessible Spain is as a travel destination with 86 percent of respondents considering Spain to be ‘very or quite’ accessible.

“Manuel Butler, director of the Spanish Tourist Office (UK), says:

“We are delighted to have Ade Adepitan on board as the ambassador for ‘Spain for All’.  Having spent time all over Spain, from Zaragoza to Ibiza, Ade is the perfect champion to support the Spanish Tourist Office’s objective of making Spain accessible to all. We hope to learn from Mr Adepitan and our peers in the travel industry to better understand the challenges people with accessibility needs face as we continue to advocate for a more inclusive travel sector.”

The island of Gran Canaria, one of the Canary Islands, has been certified as a Biosphere Sustainable destination as of 2024, following three years of demonstrating its proven commitment to improving its sustainability practices.  

The prestigious Biosphere certification, part of the Responsible Tourism Institute (RTI), is awarded to destinations with verifiably sustainable practices being carried out correctly. The certification guarantees that the destination is complying with the commitments it has made to sustainability and conservation. Biosphere certification not only addresses a destination’s environmental and economic commitments, but also its commitment to socio-economic sustainability, making the accreditation a holistic indicator of a destination’s dedication to being as sustainable as possible. 

Since December 2021, Gran Canaria has been working to demonstrate its commitment to becoming a more sustainable destination, aligning itself with three pillars of sustainability: socioeconomic, environmental and territorial. Three years on, in December 2023, Gran Canaria passed an audit, which examined the island’s work against the UN’s 17 Sustainable Development Goals and 169 goals of the United Nations Agenda 2030. Gran Canaria was one of the top 15 European destinations with the most accommodations with sustainability certifications. At least 38 companies on Gran Canaria are certified for their sustainable practices, with many more in the process of obtaining certification. 

ON 25 January 2024 at FITUR in Madrid (one of the world’s leading travel trade shows), the Secretary General of RTI awarded the Biosphere distinction to the president of the Cabildo of Gran Canaria, Antonio Morales, and the councilor of Tourism of Gran Canaria, Carlos Álamo. 

Gran Canaria is characterised by its distinctive volcanic landscape and for its exceptional biodiversity, which is most densely concentrated at the Gran Canaria Biosphere Reserve, alongside being the home of the UNESCO-listed cultural site of Risco Caido and the Sacred Mountains of Gran Canaria, where there has been found evidence of pre-Hispanic settlements.  

 For more information on Biosphere companies and travel in Gran Canaria, visit here. 

 For more information on visiting Gran Canaria, visit here. 

The Spanish tourism sector is making great efforts to ensure that the competitiveness of the sector is based on the pillars of sustainability. An example of this commitment is the ongoing work for the development of the future Sustainable Tourism Strategy 2030. It aims to help lay the foundations for the transformation of Spanish tourism towards a model of sustainable growth.

The below report, produced by TurEspaña and the Travel Foundation, aims to support Spain's tourism suppliers to meet the expectations of operators and investors when it comes to ESG and sustainability. By supporting its suppliers to offer low carbon, positive impact holiday choices to visitors seeking authentic experiences, Spain can solidify its reputation as a leading sustainable destination, foster long-term loyalty by UK holidaymakers and demonstrate its readiness to support its suppliers to meet the expectations of operators and investors.

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