The Spanish Tourist Office is attending World Travel Market in London from 3-5 November 2026.

With a range of press conferences, presentations, events and interview options, there are multiple opportunities for travel media, travel trade and agents, as well as travel bloggers and the wider travel industry.

Below is a summary of key events and opportunities for Spain and its islands for World Travel Market 2026.

SPANISH TOURIST OFFICE (TURESPAÑA)

STAND S2-200

STORIES, ANGLES, THEMES

This year, Spain has announced a landmark strategic partnership with World Travel Market, as WTM's first ever Lead Accessibility Partner.

Together, the organisations are committed to pushing the conversation on accessible travel from awareness to collaboration, practical action and measurable change.

During WTM, a press conference will also introduce Spain’s new campaign ‘Spain; a country for everyone’, as well as showcase progress made by its Spain for All advisory panel on accessibility, created to help build a roadmap for industry-wide action. The launch of a new award and greater accessibility help around the show will be among other tangible results of the tie-up.

EVENTS

Press Conference: 'Spain, A Country for All – Insights & Inclusion'

• 📅 Tuesday 3rd November
• 🕖 15:00-15:45
• 📍 Press Conference Room, International Media Centre
• About: a 45-minute session in the Media Centre focused on Spain's commitment to accessibility and inclusivity, the conference will showcase Spain’s latest campaign, key initiatives and outline a roadmap for industry-wide action.
• Places are limited, please register interest via spain@wearelotus.co.uk

Headliner stage: “Spain for All Panel”

• 📅 Wednesday 4th November
• 🕖 13:45-14:15
• 📍 Headliner Stage
• About: Spain for All was created by the Spanish Tourist Office in the UK as part of its drive to eliminate discrimination in the tourism sector and create a world-leading inclusive destination where everyone is able to experience the country’s rich culture, landscape and hospitality with autonomy, dignity and confidence.
• WTM badge holders all welcome to attend.

Turespaña and Wanderlust’s Most Sustainable Tour Operator to Spain Award

• 📅 Wednesday 4th November
• 🕖 11:30am (around an hour)
• 📍 Spain Stand S2-200, ExCel London

Who’s it for?: Tour operators and relevant media with an interest in Spain and sustainability

Join Turespaña and Wanderlust to celebrate sustainable travel in Spain! The ceremony will be a celebration of the outstanding work being achieved to ensure immersive, responsible and sustainable travel experiences in Spain. Please join us to celebrate with the Spanish Tourist Office, tour operators and relevant media, and stay to enjoy a glass of Spanish cava and a light bite.

Register your interest by emailing spain@wearelotus.co.uk

CASTILLA-LA MANCHA

SPAIN STAND S2-200

STORIES, ANGLES AND THEMES

Castilla-La Mancha will be spotlighting one of the most distinctive traditions in the province of Albacete, the Corpus Christi Sawdust Carpets Festival of Elche de la Sierra. The festival is currently being promoted as a candidate for designation as a Festival of International Tourist Interest.

EVENTS

Castilla-La Mancha Press Presentation: Corpus Christi Sawdust Carpets Festival of Elche de la Sierra

• 📅 Wednesday 4th November
• 🕖 15:00–15:45
• 📍 Spain Stand S2-200
• About: a 45-minute presentation introducing the province of Albacete, with a focus on Elche de la Sierra’s Corpus Christi Sawdust Carpets Festival and its candidacy as a Festival of International Tourist Interest.
• Who it’s for: media / trade / creators
• Places are limited. Please register your interest via spain@wearelotus.co.uk

ANDALUCÍA

STAND S2-210

EVENTS

A Taste of Andalucía: drop-in networking on the Andalucía stand

Turismo de Andalucía invites trade professionals to its stand for an afternoon of relaxed, hosted drop-in networking with the region's suppliers and destination partners. Guests can drop in at any point between 4pm-6pm, whether for a quick glass of wine between meetings or a longer catch-up as the show winds down for the day.

• 📅 Tuesday 3rd November
• 🕖 4:00pm-6:00pm (drop-in at any time)
• 📍 Stand: S2-210
• Who it's for: Travel agents, tour operators, industry specialists, media and creators.

What to expect:

• Networking with Andalucía's suppliers and destination partners
• Andalusian wines on the stand
• The latest news and products from across the region

Register your interest at andalucia@wearelotus.co.uk.

BALEARIC ISLANDS TOURIST BOARD (AETIB)

STAND S4-200

STORIES, ANGLES AND THEMES

The Balearic Islands Tourist Board (comprising Mallorca, Menorca, Ibiza and Formentera) will be discussing its ambitious strategy to achieve a fully circular tourism economy, as well as showcasing the impact of recent tourism legislation to become a more competitive destination.

EVENTS

Balearic Islands Press Conference

• 📅 Tuesday 3rd November
• 🕖 11:00am
• 📍 Stand S4-200
• President of the Government of the Balearic Islands, Marga Prohens, and the Minister of Tourism, Culture, and Sports, Jaume Bauzá will report on the results of the strategy for tourism transformation, containment, and the repositioning of the Balearic Islands as a cultural tourism destination.
• Press conference open to media, trade partners and relevant content creators.
• RSVP: balearicislands@wearelotus.co.uk

INTERVIEW OPPORTUNITIES & MEETINGS

Limited interview opportunities with, general director of tourism for the Balearic Islands, for those interested in discussing the strategy to achieve a fully circular tourism economy

Email: balearicislands@wearelotus.co.uk

PALMA DE MALLORCA, CALVIÀ, MENORCA, IBIZA, SANTA EULARIA : STAND S4-200

STORIES, ANGLES AND THEMES

The capital of the Balearic Island, Palma, will be showcasing its commitment to local engagement with the tourism industry via a new resident engagement programme, and announcing the work undertaken to develop Palma's sports tourism offering.

The region of Calvià will be celebrating its cinematic heritage after this year's “Calvia, Film Set" project, and discussing it's recent nomination as European Capital of Tourism.

Menorca will share the success of the first edition of Opening Menorca, which launched the island's tourist season in April 2026 and be sharing updates on new international connectivity.

Meanwhile Ibiza will be showcasing its family friendly side, while Santa Eulalia (the smart resort on the South-East coast of Ibiza) will be launching its new family guide, new hiking routes, and forging connections with the family, lifestyle and wellness sector.

EVENTS

Menorca Press Conference

Event Details

📅 Tuesday 3rd November
🕖 12:30-12:50
📍 ExCeL Centre: ILLES BALEARS Stand: Hall S4 (South) – stand no. 200

Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest.

Menorca (Consell Insular de Menorca) will be hosting its WTM press conference, "Inspired by Menorca", on Tuesday 3 November at 12:00-12:50.

This year, the President of the Consell Insular de Menorca, Adolfo Vilafranca, will share the success of the first edition of Opening Menorca, which launched the island's tourist season with three weeks of cultural events in April. The programme was created with art galleries, museums, and local, national and international artists, and aims to position Menorca as a leading destination for cultural tourism and contemporary art.

The session will cover the key results and impact of the first edition and offer a first look at what's new for 2027 under the new claim, "Inspired by Menorca". Begoña Mercadal, Director of Fundació Foment del Turisme de Menorca, will also give a brief update on the island's connectivity. The press conference will close with the premiere of a new video capturing the highlights of Opening Menorca 2026.

Should you have any questions, please contact menorca@wearelotus.co.uk.

Palma Press Conference

• 📅 Tuesday 3rd November
• 🕖 12:00pm
• 📍 Stand S4-200

This year, Managing Director of Fundacion Turisme Palma 365, Pedro Homar, and the Mayor of Palma, Jaime Martínez Llabrés will announce Palma's new sponsorship of two leading Palma sports teams, a partnership that strengthens the city's ties between sport and tourism. They will also present Palma's new resident pride campaign, which aims to build a closer relationship between locals and the tourism industry and to give back to the people who call the city home.

• Invitation only. Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest via palma@wearelotus.co.uk.

Calvià Press Conference

• 📅 Wednesday 4th November
• 🕖 11:30am
• 📍 Stand S4-200

About: This year, the Mayor of Calvià, Juan Antonio Amengual and Director General of Tourism and Communication, Jaime, Bosch, will discuss Calvià’s nomination as a finalist for European Capital of Tourism 2027, a recognition of the municipality’s transformation in recent years. Calvià also celebrates its cinematic heritage, building on the “Calvia, Film Set" project, and will play host to the first edition of VERTIFEST with details announced at the press conference. Calvià film set - visitcalvia. Calvià will also be updating on Magaluf’s transformation into a destination perfect for family, MICE, wellness and sports travel.

• Invitation only. Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest via calvia@wearelotus.co.uk.

INTERVIEW OPPORTUNITIES & MEETINGS

Limited interview and meeting opportunities with the individual destination representatives (Palma de Mallorca, Calvià, Menorca, Santa Eularia) with media and travel trade.

Email: balearicislands@wearelotus.co.uk

For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.

The Spanish Tourist Office is attending World Travel Market in London from 4th to 6th November 2025.

Spain will be focusing on its sustainable tourism strategy which places emphasis on seasonal and geographical diversification as well as economic, social, and environmental sustainability. 

EVENTS

THE SPANISH TOURIST OFFICE (STO) IN UK

Stand Number: N6-210

The Spanish Tourist Office (STO) in the UK is the official representation of Turespaña working to promote Spain as a leading destination among British travellers through strategic partnerships, media relations, trade engagement, and consumer marketing. Spain's tourism strategy focuses on geographical and seasonal diversification and the new campaign “Think you know Spain, think again” encourages visitors to venture into lesser-known areas and second cities.

MEETING WITH THE MAYOR'S OF SPAIN'S NETWORK OF TOURISM MUNICIPALITIES (ALIANZA DE MUNICIPIOS TURÍSTICOS)

Stand Number: N6-210

Date & Time: Tuesday 4th November at 11:45am - 12:15pm

Theme: This discussion will bring together the mayors from Spain’s most popular tourism destinations to discuss practical and actionable solutions for improving social sustainability within the tourism sector.

Note – this discussion will be in Spanish and therefore is suitable for Spanish speaking media and delegates.

To register your interest, please email jessica.harvey@tourspain.es. 

Note – if you are a non-Spanish speaker but would like to receive the summary of this discussion, please use the same email.

SPAIN’S SECRETARY OF STATE TO PRESENT ‘SPAIN’S TOURISM AGENDA 2030’

Location: Stand (N6-210)

Date & Time: Wednesday 5th November at 10:30am – 11:10am

Spain’s Secretary of State for Tourism will provide an update on the recently approved ‘Spain Tourism Agenda 2030’, a bold national plan that places sustainability, climate action, and economic growth at the heart of Spain’s future as tourism destination.

Following this, the Spanish Tourist Office (UK) will present its ‘Stay Longer, Discover More’ campaign, encouraging visitors to embrace slow travel and explore Spain’s lesser-known regions.

Places for these presentations are limited and available to relevant travel media.

Please register interest via Spain@wearelotus.co.uk.

THE WANDERLUST SPAIN AWARDS

Stand Number: N6-210

Date & Time: Wednesday 5^th November at 11:30am - 12:00pm

The Spanish Tourist Office (UK) will host an on-stand awards ceremony in collaboration with Wanderlust Magazine to celebrate the most sustainable tour operators to Spain. Places are limited and are available for relevant travel trade and /or media that sell holidays to Spain a/o write about the destination.

Please register interest via Spain@wearelotus.co.uk

INTERVIEWS

Very limited interview opportunities for Spain’s tourism heads are available for UK national newspapers and broadcast. Please email: spain@wearelotus.co.uk

For more information on Spain as a tourism destination, please visit www.spain.info

@Spain_inUK / Spain on Facebook.

For all enquiries contact Jessica Harvey Taylor at the Spanish Tourist Office on 0207 317 2020 / Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk