• Between January and July 2014, Spain saw a 7% increase in visitors when compared to 2013, with over 36.3 million international visitors
  • Total tourism expenditure from January 2014 to the end of July 2014 has grown by 7% year on year to €34.5 billion
  • In July alone, Spain welcomed 8.3 million international visitors, up 5.9% year on year, while tourism expenditure grew by 4.5%, with a total spend of €8.1 billion
  • The UK continues to be Spain’s strongest market for inbound tourism and expenditure, accounting for 23% of all international visits in July (+4.6%)  and 19.6% of the total spend
  • UK visitor expenditure experienced a 7.1% rise between January and July 2014, totalling €6.8 billion and accounting for 19.7% of the total tourism spend 

Source Markets

During July 2014, Spain welcomed more than 1.9 million UK visitors, making the UK the largest international tourism market to the country and representing 23% of all international tourists. The monthly figure represented a year on year increase of 4.6%.

In July 2014, France was the second strongest inbound tourism market to Spain, accounting for 17% of all international visitors, a 12.4% year on year increase.

In terms of tourism expenditure in Spain, July 2014 saw a total spend of €8.1 billion, up 4.5% year on year. The UK accounted for the largest part (19.6%), followed by Germany (13.1%) and France (10.8%).

Cumulatively since January 2014, Spain has welcomed over 36.3 million international tourists, a rise of 7% year on year, including over 8.4 million UK visitors (+5.5%). Tourism expenditure in Spain from January 2014 to the end of July 2014 has also grown by 7% to €34.5 billion, with the UK accounting for 19.7% (+7.1%), followed by Germany (15.8%) and the Nordic countries (10.6%).

Key destinations

During July 2014, all Spanish regions saw yearly increases in terms of international visitor numbers, with the Canary Islands recording the biggest year on year increase (+8.4%).

In July 2014, Catalonia received the highest number of international visitors (2.1 million), a year on year increase of 2.6%, helped by an increase in French arrivals (+0.9%). Expenditure in the region also saw a large increase of 9.4%, with a total spend of almost €2.2 billion (representing 26.6% of the total).

Cumulatively from January until the end of July 2014, Catalonia welcomed 9.3 million visitors (+5.7%), representing 25.6% of total international visits. With a total tourism spend of €8.1 billion (+5.3%), Catalonia accounted for 23.6% of Spain’s total tourism expenditure between January and July.

The Balearic Islands received the second highest number of visitors in July, 2.1 million, up 3.9% year on year, mainly fuelled by the British market (+4%). However, the region did experience a 5.3% drop in expenditure year on year.

From January until the end of July, the Balearic Islands have welcomed 6.3 million international visits (+0.8%). Total tourism expenditure in the Balearic Islands for the same period was in excess of €5.4 billion (-4.2%), accounting for 15.7% of the total tourism spend.

For July 2014, Andalucía received in excess of 1 million international arrivals, a 7.4% year on year increase, with the UK being the principal market to the region. Expenditure was also up by 6.7% year on year, to €1.2 billion.

Cumulatively since January 2014, Andalucía has welcomed over 4.7 million international visitors (+8.7%), with expenditure increasing by 12.3% to €5.2 billion.

In July 2014 the Canary Islands welcomed almost 915,000 international visitors and saw the largest year on year growth (+8.4%).  UK visitors accounted for 38.5% of the total visits to the region, a 9.2% increase year on year. The Canary Islands recorded a total spend of €987,000 in July, an 8.3% increase year on year and 12.1% of the total spend. Since January 2014, the Canary Islands has received more than 6.5 million international visitors (+11.8%) with the total tourism expenditure reaching €7 billion (+13.1%). 

Valencia recorded an increase in visitors of 0.7% in July 2014, accounting for 10.1% of Spain’s international arrivals. In terms of spend, this dropped by 3.4% to €739,000, but still accounted for 9.1% of the total spend. Cumulatively from January 2014 until the end of July, Valencia welcomed over 3.4 million visitors (+4.3%).

Madrid and the surroundings recorded a 4.7% increase in visitor arrivals in July 2014, accounting for 4.3% of all visitors. Expenditure in Madrid also increased by 1.5% in July to €457,000.

Cumulatively from January 2014 until the end of July, Madrid and surrounds has welcomed over 2.6 million visitors, a 7.6% year on year increase and has also recorded an 11% increase in expenditure.

The rest of Spain also saw a positive increases in terms of international visitors and tourism expenditure during July 2014 (+21.6% and 26.7% respectively).

Other key statistics

During July 2014, 75% of all international visitors to Spain arrived by plane (+3%) whilst road access accounted for 23% of all arrivals, a year on year increase of 13.1%.

Whilst most visitors opted for hotel accommodation (57%) in July 2014, rented accommodation saw a year on year increase of 14.1% and accounted for 13.6% of visits. Cumulatively since January 2014, hotels were the accommodation of choice for 64.4% of visitors.

In terms of types of travel, in July 71.2% of international visitors opted to visit Spain as part of a package holiday (+8%), while 28.8% opted to travel without a package (+1%).



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