The Spanish Tourist Office has been announced as one of the official sponsors of Traverse 17, the largest global gathering of travel bloggers and digital influencers in the UK which will take place in London, for the first time, from 24 to 30 April this year.

With networking, classes, tours and experiences across the city, the event will culminate in a conference on 29 and 30 April at London’s award-winning Ravensbourne University, where influencers will join together for seminars, workshops, one on ones, panels and more.

The Spanish Tourist Office has long embraced bloggers and digital media and values their opinions, and will take the opportunity to announce, to over 400 bloggers attending the conference, the new global social media campaign to promote Spain to an audience that we define as cosmopolitan travellers. This campaign will showcase the great diversity of the Spanish urban, cultural, gastronomy and shopping tourism offer from an innovative point of view, in a way never shown before.

Director of the Spanish Tourist Office in London, Javier Piñanes, said: “We are very excited to be sponsoring Traverse 17 this year; hundreds of influencers with an interest in urban tourism and travel attend the conference each year, a perfect opportunity to showcase Spain tourism offer that appeals to all travellers”.

As the popularity of social media increases among users, so does the popularity of social media marketing among Spain as a tourism destinations by being hugely active on social media and working influencers in all areas of its marketing programmes.

Sponsorship of this event is evidence of Spain´s support of the digital arena whilst simultaneously working to increase visibility of the destination among key audiences through Traverse influencers and their followers.

The Spanish Tourist Office will be hosting the Traverse closing party on 30th April at Ibérica Canary Wharf. Located in Cabot Square, the restaurant and bar in Canary Wharf offers the ideal location for drinks and tapas, a quick lunch or relaxing over a Spanish meal at the weekend. With something for everyone, guests can choose between the buzzy ambience at its bar and lounge area or a quieter table on the mezzanines.

For almost a decade, Ibérica has made it its mission to bring an authentic Spanish dining experience to Brits across the UK and championed the ‘Terrace’ culture typical of every Spanish city.