PALMA LAYS OUT ITS PLAN AS A MODERN, SUSTAINABLE DESTINATION

The Palma 365 Tourism Foundation and the Department of Tourism have unveiled new infrastructure developments aiming to consolidate the Mallorcan city as a quality tourist destination, including a new tramway and transformed beach promenade.

At the International Tourism Fair in Madrid, representatives of Palma weighed up the 2022 season during a round table discussion, outlining how the city has evolved towards a more efficient and competitive tourism model. 

The Palma City Councillor for Tourism, Elena Navarro, laid out the new infrastructure projects that Palma will implement over the coming months to improve both visitors’ stays and the quality of life of residents. Such projects include the transformation of the beach promenade, the Paseo Marítimo, and the repaving of the Plaça d'Espanya, from where visitors can take the popular wooden train to Soller. A new tramway project has also secured funding and will facilitate better connections, making the city easier to navigate than ever before. In recent years, Palma has also renewed 165 buses and created several new routes, in addition to tripling the number of Bicipalma bicycles available across the city.

Cosmopolitan tourists are helping to de-seasonalise tourism in Palma thanks to their interest in the city’s quality cultural, gastronomy and traditional experiences outside of the sun and beach proposition. Likewise, where winter is usually difficult for the island as tourism slows down, this year thousands of visitors from all over the world will attend conferences hosted in Palma, such as the Aquatic Sciences Meeting and various training sessions for market-leading multinational corporations.