Spain and Its Islands at World Travel Market 2026
The Spanish Tourist Office is attending World Travel Market in London from 3-5 November 2026.
With a range of press conferences, presentations, events and interview options, there are multiple opportunities for travel media, travel trade and agents, as well as travel bloggers and the wider travel industry.
Below is a summary of key events and opportunities for Spain and its islands for World Travel Market 2026.
SPANISH TOURIST OFFICE (TURESPAÑA)
STAND S2-200
STORIES, ANGLES, THEMES
This year, Spain has announced a landmark strategic partnership with World Travel Market, as WTM's first ever Lead Accessibility Partner.
Together, the organisations are committed to pushing the conversation on accessible travel from awareness to collaboration, practical action and measurable change.
During WTM, a press conference will also introduce Spain’s new campaign ‘Spain; a country for everyone’, as well as showcase progress made by its Spain for All advisory panel on accessibility, created to help build a roadmap for industry-wide action. The launch of a new award and greater accessibility help around the show will be among other tangible results of the tie-up.
EVENTS
Press Conference: 'Spain, A Country for All – Insights & Inclusion'
- 📅Tuesday 4th November
- 🕖 15:00
- 📍Press Conference Room, Media Centre
- About: a 45-minute session in the Media Centre focused on Spain's commitment to accessibility and inclusivity, the conference will showcase Spain’s latest campaign, key initiatives and outline a roadmap for industry-wide action.
- Places are limited, please register interest via spain@wearelotus.co.uk
Headliner stage: “Spain for All Panel”
- 📅Wednesday 4th November,
- 🕖 13:45-14:15
- 📍Headliner Stage
- About: Spain for All was created by the Spanish Tourist Office in the UK as part of its drive to eliminate discrimination in the tourism sector and create a world-leading inclusive destination where everyone is able to experience the country’s rich culture, landscape and hospitality with autonomy, dignity and confidence.
- WTM badge holders all welcome to attend.
Turespaña and Wanderlust’s Most Sustainable Tour Operator to Spain Award
- 📅 Wednesday 4th November 2026
- 🕖 11:30am (around an hour)
- 📍 Spain Stand S2-200, ExCel London
Who’s it for?: Tour operators and relevant media with an interest in Spain and sustainability
Join Turespaña and Wanderlust to celebrate sustainable travel in Spain! The ceremony will be a celebration of the outstanding work being achieved to ensure immersive, responsible and sustainable travel experiences in Spain. Please join us to celebrate with the Spanish Tourist Office, tour operators and relevant media, and stay to enjoy a glass of Spanish cava and a light bite.
Register your interest by emailing spain@wearelotus.co.uk
ANDALUCÍA
STAND S2-210
EVENTS
A Taste of Andalucía: drop-in networking on the Andalucía stand
Turismo de Andalucía invites trade professionals to its stand for an afternoon of relaxed, hosted drop-in networking with the region's suppliers and destination partners. Guests can drop in at any point between 4pm-6pm, whether for a quick glass of wine between meetings or a longer catch-up as the show winds down for the day.
- 📅Tuesday 3 November 2026
- 🕖4:00pm-6:00pm (drop-in at any time)
- 📍Stand: S2-210
- Who it's for: Travel agents, tour operators, industry specialists, media and creators.
What to expect:
- Networking with Andalucía's suppliers and destination partners
- Andalusian wines on the stand
- The latest news and products from across the region
Register your interest at andalucia@wearelotus.co.uk.
BALEARIC ISLANDS TOURIST BOARD (AETIB)
STAND S4-200
STORIES, ANGLES AND THEMES
The Balearic Islands Tourist Board (comprising Mallorca, Menorca, Ibiza and Formentera) will be discussing its ambitious strategy to achieve a fully circular tourism economy, as well as showcasing the impact of recent tourism legislation to become a more competitive destination.
EVENTS
Balearic Islands Press Conference
- 📅Tuesday 3 November
- 🕖11:00am
- 📍Stand S4-200
- President of the Government of the Balearic Islands, Marga Prohens, and the Minister of Tourism, Culture, and Sports, Jaume Bauzá will report on the results of the strategy for tourism transformation, containment, and the repositioning of the Balearic Islands as a cultural tourism destination.
- Press conference open to media, trade partners and relevant content creators.
- RSVP: balearicislands@wearelotus.co.uk
INTERVIEW OPPORTUNITIES & MEETINGS
Limited interview opportunities with, general director of tourism for the Balearic Islands, for those interested in discussing the strategy to achieve a fully circular tourism economy
Email: balearicislands@wearelotus.co.uk
PALMA DE MALLORCA, CALVIÀ, MENORCA, IBIZA, SANTA EULARIA : STAND S4-200
STORIES, ANGLES AND THEMES
The capital of the Balearic Island, Palma, will be showcasing its commitment to local engagement with the tourism industry via a new resident engagement programme, and announcing the work undertaken to develop Palma's sports tourism offering.
The region of Calvià will be celebrating its cinematic heritage after this year's “Calvia, Film Set" project, and discussing it's recent nomination as European Capital of Tourism.
Menorca will share the success of the first edition of Opening Menorca, which launched the island's tourist season in April 2026 and be sharing updates on new international connectivity.
Meanwhile Ibiza will be showcasing its family friendly side, while Santa Eulalia (the smart resort on the South-East coast of Ibiza) will be launching its new family guide, new hiking routes, and forging connections with the family, lifestyle and wellness sector.
EVENTS
Menorca Press Conference
Event Details
📅 Tuesday 3 November 2026
🕖 12:30-12:50
📍 ExCeL Centre: ILLES BALEARS Stand: Hall S4 (South) – stand no. 200
Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest.
Menorca (Consell Insular de Menorca) will be hosting its WTM press conference, "Inspired by Menorca", on Tuesday 3 November at 12:00-12:50.
This year, the President of the Consell Insular de Menorca, Adolfo Vilafranca, will share the success of the first edition of Opening Menorca, which launched the island's tourist season with three weeks of cultural events in April. The programme was created with art galleries, museums, and local, national and international artists, and aims to position Menorca as a leading destination for cultural tourism and contemporary art.
The session will cover the key results and impact of the first edition and offer a first look at what's new for 2027 under the new claim, "Inspired by Menorca". Begoña Mercadal, Director of Fundació Foment del Turisme de Menorca, will also give a brief update on the island's connectivity. The press conference will close with the premiere of a new video capturing the highlights of Opening Menorca 2026.
Should you have any questions, please contact menorca@wearelotus.co.uk.
Palma Press Conference
- 📅 Tuesday 3 November
- 🕖12:00pm
- 📍stand S4-200
This year, Managing Director of Fundacion Turisme Palma 365, Pedro Homar, and the Mayor of Palma, Jaime Martínez Llabrés will announce Palma's new sponsorship of two leading Palma sports teams, a partnership that strengthens the city's ties between sport and tourism. They will also present Palma's new resident pride campaign, which aims to build a closer relationship between locals and the tourism industry and to give back to the people who call the city home.
- Invitation only. Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest via palma@wearelotus.co.uk.
Calvià Press Conference
- 📅 Wednesday 4 November
- 🕖 11:30am
- 📍 stand S4-200
About: This year, the Mayor of Calvià, Juan Antonio Amengual and Director General of Tourism and Communication, Jaime, Bosch, will discuss Calvià’s nomination as a finalist for European Capital of Tourism 2027, a recognition of the municipality’s transformation in recent years. Calvià also celebrates its cinematic heritage, building on the “Calvia, Film Set" project, and will play host to the first edition of VERTIFEST with details announced at the press conference. Calvià film set - visitcalvia. Calvià will also be updating on Magaluf’s transformation into a destination perfect for family, MICE, wellness and sports travel.
- Invitation only. Note - places are limited and are available for UK travel & culture writers and bloggers. Please register your interest via calvia@wearelotus.co.uk.
INTERVIEW OPPORTUNITIES & MEETINGS
Limited interview and meeting opportunities with the individual destination representatives (Palma de Mallorca, Calvià, Menorca, Santa Eularia) with media and travel trade.
For all press enquiries contact Jessica Harvey Taylor on Jessica.harvey@tourspain.es or the Spanish Tourist Office’s PR agency LOTUS on spain@wearelotus.co.uk.