DISCOVER RURAL SPAIN’S HIDDEN OLIVE ROUTES WITH NEW OLEOTOURISM SPAIN PROJECT

Oleoturismo

Spain is inviting tourists to discover the lesser-known world of Spanish olive oil through the launch of Oleoturismo España (Oleotourism Spain). This new network features over 100 curated experiences across nine provinces, allowing visitors to immerse themselves in the traditions, landscapes, and flavours of Spanish olive oil – a product internationally recognised for its exceptional quality and ranked among the finest in the world.

Backed by €1.5 million in EU recovery funds and coordinated by the Spanish Association of Olive Oil Municipalities (AEMO), this initiative aims to position olive oil not just as a symbol of national identity, but also as a central pillar of sustainable rural tourism. It invites travellers to experience Spain through an alternative lens, supporting Spain’s tourism decentralisation and deseasonalisation strategy.