TURESPAÑA SCOOPS WORLD TRAVEL LEADERS AWARD
Turespaña (TourSpain), the official promotional body for Spanish tourism, has won the prestigious World Travel Market 2014 World Travel Leaders award in recognition of its achievements in Spanish tourism. UK director of the Spanish Tourist Board, Enrique Ruiz received the coveted award from the editor of Hosteltur, Joaquín Molina at the WTM World Travel Leaders Awards ceremony.
The awards provide WTM’s official media partners – representing key travel industry media around the world – an excellent platform to congratulate and recognise those companies and individuals that have made significant and groundbreaking contributions to travel and tourism in their region or sector.
Three nominations from each of WTM’s media partners were judged in September by a panel of three, consisting of an independent body, a representative of WTM and the relevant media partner.
TourSpain is the national body in charge of Spain’s global marketing and is responsible for creating value for the country’s tourism sector.
It was created in 1984 as the National Tourism Promotion Institute and in 1991 was renamed the Spanish Tourism Institute- Turespaña. It has always strived to maintain professional criteria and its board includes independent business professionals and representatives from private tourism companies.
TourSpain carries out its activity abroad through a network of Spanish Tourism Offices which depend on Spain’s embassies and consulates. There are currently 33 overseas tourism offices, which act as information and marketing hubs and as business platforms for the industry.
Reed Travel Exhibitions, senior director for World Travel Market, Simon Press said: “This award represents not just what TourSpain has done for Spain’s tourism market, but the fact that it represents the industry in one of the leading destinations in Europe.“Spain has responded to the changing demands of consumers over the last 30 years and transformed itself from primarily a beach charter destination to offering a wide variety of cultural, culinary and historic experiences.”
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