Turespaña has launched a new advertising campaign in the UK which will see the Spain tourism brand showcased on the UK’s most famous advertising landmark.

Piccadilly has been world-renowned for its giant advertising boards that hosted their first campaign back in 1908. Now, for the week of 19 July 2021, Piccadilly will play host to Turespaña’s #YouDeserveSpain campaign which helps to put Spain in the hearts and minds of British travellers as they plan a well deserved holiday as international travel slowly reopens.

The campaign will also be displayed on a number of other advertising spaces around London, ensuring the message is received loud and clear by Londoners over the next week. Other London locations include Leicester Square, High Street Kensington, Westfield London, Westfield Stratford, Canary Wharf and Finchley Road.

Turespaña has a series of content planned for the different locations, but for the big screen in Piccadilly, it has reserved creative video content that shows would be holidaymakers recreating their dream holidays at home in contrast to what their dream holiday would look like in Spain. An example has been included below:

The Spanish Tourist Office in the UK will be running a small prize giveaway for those who spot the advertising campaign around London and post them on social media using the hashtag #YouDeserveSpain. The Spanish Tourist Office will select five winners at random to receive a copy of Tom Chesshyre's Slow Trains Around Spain.

To enter, simply take a picture of the #YouDeserveSpain advertising campaign in one of its London locations and upload to social media using the hashtag #YouDeserveSpain and tagging in @Spain_inUK or on Twitter and Facebook respectively.

The prize draw will take place on Monday 26 July 2021 so be sure to get your entries in by midnight on Sunday 25 July 2021.

At present, Spain is on the UK's amber list of destinations. To find out more about travel to and from amber list destination, please see the FCDO guidance here.

For information on entry requirements to Spain, please visit the Spain Travel Advice page on the FCDO website (


For more information on Spain as a visitor destination, please visit